More evidence that hedonism knows no bounds. Hefner built an empire on sexualizing women. His life and magazine were about removing every trace of women's humanity, objectifying them, measuring their worth by the size of their breasts, claiming it was all in good fun. His big draw: it's not the pictures it's the meaningful articles. A "boys will be boys" declaration that he was publishing a wonderful new philosophy, really meant: boy meets girl, boy screws girl, boy forgets girl. Oh, joy. It's a whole new world.