FREE MARKETING - 101 Ý Tưởng Phát Triển Danh Nghiệp Với Chi Phí Thấp

by Jim Cockrum, Phạm Cẩm Chi (Translator)

Cuốn sách kinh doanh dành cho những nhà Marketing hay chủ doanh nghiệp nhỏ đang tìm kiếm phương thức quảng bá sản phẩm hiệu quả với chi phí thấp. Với những ý tưởng sáng tạo được giới thiệu, độc giả có thể dễ dàng áp dụng nhằm phát triển công việc kinh doanh của mình.

Với hơn một trăm ý tưởng sáng tạo, cùng những ví dụ thực tế, Jim Cockrum đã đưa đến cho độc giả những kinh nghiệm, bài học đơn giản, súc tích nhưng có giá trị cao khi áp dụng vào thực tiễn, cũng như những hướng dẫn chi tiết, tỉ mỉ cho các hoạt động marketing trên mọi cách thức (nhất là trực tuyến).

Marketing miễn phí mang đến cho bạn đọc những phương thức độc đáo, dễ hiểu, dễ áp dụng thông qua việc tiếp thị dựa trên những trang mạng xã hội phổ biến như Facebook, Twitter, Foursquare, những cách tiếp cận khách hàng qua e-mail, giới thiệu quảng bá sản phẩm bằng việc đưa ra những hình ảnh sống động, những video clip chứa đựng nhiều lời khuyên hữu ích cho khán giả, khách hàng được đăng tải lên Youtube, đồng thời phát tán chúng một cách rộng rãi.

Nhiều và còn rất nhiều những ý tưởng sáng tạo khác nữa trong “Free Marketing” đang chờ được bạn khám phá. Nếu bạn muốn đưa sự nghiệp của mình lên những đỉnh cao mới thì cuốn sách marketing thú vị này vô cùng cần thiết với bạn.

Genres: Business, Nonfiction, Self Help, Audiobook

504 pages, Paperback

First published September 27, 2011

Reviews

[Stephen]

Like many of the popular business and marketing books I've read, this one is easy to read and has several ideas and techniques that are immediately applicable to my situation. After a few months or so, I'll likely review some of the chapters and see what I need to review and what I need to begin using.

[ZIN ZIN · Rating 4 out of 5]

học được khá nhiều thứ hay ho
một trong số đó là chiến lược free tài liệu, free thông tin hữu ích và phải lấy được email người đọc
phát triển 1 cuốn sách điện tử
làm video viral : ngắn gọn, vui hoặc có giá trị

[Katie · Rating 5 out of 5]

Can I say that a marketing book is inspiring? Why not? I found this to be inspiring as well as informative and empowering. Out of 101 marketing ideas probably 78 of those fit me and my business. now that is a high return on investment.

[Kevin Scott · Rating 4 out of 5]

Short, bite-sized chapters with good tips for the entrepreneur starting out. Some of the chapters get into the weeds of email marketing and such, but most of it the book is very helpful.

[Musfiq · Rating 5 out of 5]

Best books on low cost marketing.

[Steven Brewis · Rating 5 out of 5]

Essential reading for the entrepreneur and small business owner

[Lawrence Harte · Rating 5 out of 5]

Has lots of valuable and practical marketing tips along with examples and steps to implement them.

[Melissa McCraw-Hummer · Rating 4 out of 5]

Lots

[Ella Kļetnaja · Rating 3 out of 5]

довольно много годных, вдохновляющих идей, хотя книга не про маркетинг сегодня.
но в ней ! о рассылках! что сейчас актуально.

[Sergei_kalinin · Rating 4 out of 5]

В целом очень толковая обзорная книга про интернет-маркетинг. Именно обзорная, т.к. довольно поверхностно рассматриваются все возможные способы продвижения в интернете (рассылки, сайт, блог, контент-маркетинг, SEO, SMM и т.д. и т.п.).

Возможно, для интернет-маркетолога в крупной компании не самая лучшая книга; но вот для малого бизнеса и для начинающих индивидуалов-инфобизнесменов - самое то! ;) Причём книга не только для полных "чайников"; в ней есть не только понятно изложенные "азы", но и знания/навыки на вполне добротном среднем уровне профессионализма.

Актуальность приведенных в книге "бесплатных инструментов" - 60-75%. Какие-то сервисы не работают в России, какие-то стали платными. Но, по моему мнению, книга сильна не столько техническими деталями (нужны тех.детали - лучше изучать Парабеллума и Ко ;)), сколько очень грамотным изложением основных стратегических принципов продвижения в Интернете. Автор учит быть лидером и человеком :)) даже в сети, а не превращаться в бездушного "оптимизатора".

В качестве маленького примера... Например, для оценки эффективности Интернет-маркетинга автор предлагает использовать не традиционный ROI, а метрики, отражающие RLC - способность строить позитивные отношения с аудиторией (R), способность быть лидером-экспертом (L), способность творить, создавать востребованные инновации (I).

"Четвёрку" книге поставил только потому, что в этой теме я довольно давно, и меня мало чем можно удивить в Интернет-маркетинге :) Но штук 15 идей "к исполнению" я для себя из этой книги выписал ;) Очень добротная книга, рекомендую!

[Alyssa · Rating 5 out of 5]

Learned tons of tips, with my favorites below:
1) Google's Free Keyword Tool
-adwords.google.com/select/keywordtool...
a. helps you find the most used keywords for your subject, ex. blogs
2) Get Found on Search Engines
-collab with people who have pages that are older with the highest views, to boost views to your website
-send testimonials to everything you do, and sign it with your name, picture, and website
3) Have a Press Kit Ready on Demand (some media outlets need it)
-A basic bio about key players and a summary of your business, it's products, and achievements.
-Company logo
-Copies of any articles or TV spots you've appeared in
-A fact sheet listing out important dates, products, events etc. This includes date founded, dates of major product releases, dates of gathering, etc
-Photos of anything they can use
-Sample YouTube videos
-Your story. Give them the story they need
-Basic contact for every key contact in your organization
4) Holding contests to boost exposure
-Can encourage readers to leave a comment on a blog article, Instagram photo, or Tweet.
5) Presentations
-Use slides to highlight what speaker is saying, never read from the slides
- Have a printout of all your slides nearby so that you can easily jump or skip slides if necessary.
-Fewer slides are always better
-At the end of the presentation, provide a way for people to contact you
-The more interactive the webinar is, the more likely your viewers are engaged.
6) Misc.
-To find books in your niche, look at Amazon at the top selling books

[Gabriela · Rating 5 out of 5]

In Free Marketing, Jim Cockrum has developed over 101 ideas that can help marketers and small business entrepreneurs to boost their revenue with only a small marketing budget. He offers insights that are applicable both online and for offline businesses. He shows you how to encourage your best customers to spread the word thereby marketing your product to others, how you can collaborate with your competition to market a new product and other creative ways of spreading the word with the no budget.

I think this is a timely book especially for the small businessperson who is just getting started with online marketing. The book offers some great tips that can help you work with a minimal budget. I thought the author covered the section on email marketing very thoroughly and any newbie would understand the concepts on newsletter creation, customized and automated emails.

The book also offers useful tips on blogging and using content to market your product. I was impressed by the book's great coverage of YouTube marketing; not many books have covered this area as sufficiently as is required. I highly recommend this book to any newbie marketer looking for cost effective methods of marketing their product/services online.

[Abby Campbell · Rating 5 out of 5]

Jim Cockrum provides a great amount of free marketing tips in this book. As a new author, I have learned that marketing is half my job. Also as a new author, my budget is very limited to begin. Therefore, this book came about at the right time for me. I have only begun using some of Cockrum's initial tips and have seen growth in my business. I would recommend this book to anyone who has an online business.

[Ann Addley · Rating 5 out of 5]

I loved this book. Maybe it was just that I identified with the entrepreneurial tone of the narrative that ties the book together, but I found this book very helpful. It has a clear format broken into bite sized chunks and many marketing tips presented in easy to action steeps. I will be following several suggestion's from this book.

[Richard Hill · Rating 5 out of 5]

A+ - Cockrum is a pure marketing genius. Many of his ideas from this book are very applicable both on and off line. He also gives great examples of real life people making money online and not just by teaching how to make money on line but by doing whatever they are passionate about. I listened to it on audio but went right out and bought the hardback for reference.

[Stephen Smotherman · Rating 4 out of 5]

I thought I might resell this book once I read it, but instead, this book is a keeper that I know I'll return to over and over. It's an amazing resource that is full of great ideas that have sparked even more ideas. Best book for marketing in 2014!

[Daniele · Rating 5 out of 5]

Great book, so many tips and info all together!!

I wasn't reading Jim's blog before, so for me all the information were absolutely new and fresh.

Recommended for everyone that wants to get up to speed to the latest online marketing trends from a REAL guru.

[Scott Wozniak · Rating 4 out of 5]

This book is written by a real practitioner, someone who actually did it. It offers lots and lots of ideas. If you're interested in learning how to do more marketing online this is a very helpful read.

[Patti Ryan · Rating 5 out of 5]

Jam packed with ideas for marketing your business. Hope it comes out in paperback so I can afford to buy my own copy. Took loads of notes.

[Tara Read · Rating 5 out of 5]

good marketing book assisted alot with my business

[Jenny · Rating 4 out of 5]

Easy to get through...offered things that I had read in other books. I appreciate the depth so there was plenty I could pick and use from that applied to my business.

[Heather Woodward · Rating 5 out of 5]

One of the best marketers online. This book is pragmatic and by joining Jim's mailing list I've learnt quite a few things that aren't in the book.

[Brian · Rating 3 out of 5]

This started off as a useful marketing book, and then devolved into another "I got rich by teaching other people how to get rich" book. It was okay.

[Brian Basilico · Rating 4 out of 5]

Good stuff. It covers a lot of topics in a pretty clear fashion! May be a bit much and overwhelming for beginners!

[Perry · Rating 3 out of 5]

Good overview of online marketing techniques.

Very tactical.

[Andy · Rating 3 out of 5]

Useful tips.

[Susan · Rating 4 out of 5]

Lots of good tips. Almost too much to process on audiobook without taking notes.

[Angel Veliz · Rating 4 out of 5]

This book mentioned so many new ideas to me that I had to finish it. When my father told me to get educated on social media, I knew that this was a great start.

[Thomas Jr. · Rating 4 out of 5]

Great book on effective social media marketing. His approach is right on and his advice is good.