The practice of financial statement analysis is important because of its enormous implications for economic development, allocation of financial resources, and the economic well-being of many companies and individuals. This textbook's goal is to give readers a distinct competitive advantage in an increasingly competitive market as it continues to set the standard in showing students the keys to effective financial statement analysis. This text is aimed at students with broad business career interests, as well as those specializing in accounting and finance. As such, it broadens the book's appeal and the perspectives of students not accustomed to thinking in the larger decision-making context. The authors used 3 key considerations guiding their writing 1. To make the book relevant to students; 2. To encourage students to think in an evaluative or inferential manner; and 3. To make the material accessible and interesting to students.
John J. Wild is a distinguished professor of business and accounting at the University of Wisconsin’s School of Business.
His research interests include financial accounting and reporting, business analysis and valuation, international financial markets, corporate governance, and earnings quality. Professor Wild’s research articles appear in The Accounting Review, the Journal of Accounting Research, the Journal of Accounting and Economics, the Contemporary Accounting Research, the Journal of Accounting, Auditing and Finance, the Journal of Accounting and Public Policy, and other academic journals.
He has received numerous teaching awards from the Wisconsin School of Business as well as from Michigan State University. He has also taught at the University of Manchester, England.
He is past associate editor of Contemporary Accounting Research and serves on several editorial boards. Professor Wild is a frequent speaker at universities and national and international conferences, and is the author of several best-selling books in accounting and business.
Professor Wild earned his Ph.D. in business from the University of Wisconsin-Madison.