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Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books
"At once insightful, educational, scientific, and interesting, Gene outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages."
-Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox
"Creating Blockbusters! is a blockbuster in itself in terms of its scope and its sweep . . . substantial, fresh insight into the nature of narrative and its place at the cornerstone of all worthy creative expression."
-Richard Walter, professor and screenwriting chairman, UCLA School of Theater, Film and Television
From bestselling novels and video games, to movies that flood the box office, blockbusters come in many forms. But despite their prominence, most do not last in today's competitive market. This guide provides the principles that enable anyone, from executives to novices, to develop innovative concepts and promote blockbusters.
Chapters instruct readers how to create relatable, aspiring, memorable characters; add broad audience appeal; and build in elements that make it a franchise; and launch an idea quest. Sections also discuss the Ever-Cool Formula, which satisfies the emotional needs of the audience through pop culture trends and ultimately leads to a successful blockbuster. Through implementable tips, along with fresh research and concrete facts on what audiences want, this book provides the solution for producing the next big hit.
-Danny Kaye, executive vice president of research and technology strategy at 20th Century Fox
"Creating Blockbusters! is a blockbuster in itself in terms of its scope and its sweep . . . substantial, fresh insight into the nature of narrative and its place at the cornerstone of all worthy creative expression."
-Richard Walter, professor and screenwriting chairman, UCLA School of Theater, Film and Television
From bestselling novels and video games, to movies that flood the box office, blockbusters come in many forms. But despite their prominence, most do not last in today's competitive market. This guide provides the principles that enable anyone, from executives to novices, to develop innovative concepts and promote blockbusters.
Chapters instruct readers how to create relatable, aspiring, memorable characters; add broad audience appeal; and build in elements that make it a franchise; and launch an idea quest. Sections also discuss the Ever-Cool Formula, which satisfies the emotional needs of the audience through pop culture trends and ultimately leads to a successful blockbuster. Through implementable tips, along with fresh research and concrete facts on what audiences want, this book provides the solution for producing the next big hit.
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First published March 8, 2012
6 people want to read
About the author
Gene Del Vecchio
17 books7 followersI am an entertainment consultant, business writer, novelist and educator. I have helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years, the knowledge of which is incorporated into my book, Creating Blockbusters! It details the key principles that can help writers and entertainment execs create and market highly successful movies, TV shows and more.
Previous to this, I wrote Creating Ever-Cool; a Marketer's Guide to a Kid's Heart, and The Blockbuster Toy; How to Invent the Next Big Thing. Both have become standard reads for the youth marketing industry. I am also the author of two fantasy novels for young adults; The Pearl of Anton received a Starred Review in Booklist and The Sword of Anton received the Young Adult Choices Award by the International Reading Association. And I started a children's picture book series titled BetterNot! to help parents teach children morals and manners.
In my consulting role I have researched and consulted on over a hundred TV shows, films, and franchise-based product lines. My clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, MGA Entertainment, Nestle, Kraft Foods, Procter & Gamble, and more.
Check out my site. Read my books. Create blockbusters!
Previous to this, I wrote Creating Ever-Cool; a Marketer's Guide to a Kid's Heart, and The Blockbuster Toy; How to Invent the Next Big Thing. Both have become standard reads for the youth marketing industry. I am also the author of two fantasy novels for young adults; The Pearl of Anton received a Starred Review in Booklist and The Sword of Anton received the Young Adult Choices Award by the International Reading Association. And I started a children's picture book series titled BetterNot! to help parents teach children morals and manners.
In my consulting role I have researched and consulted on over a hundred TV shows, films, and franchise-based product lines. My clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, MGA Entertainment, Nestle, Kraft Foods, Procter & Gamble, and more.
Check out my site. Read my books. Create blockbusters!
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