The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

by Peter Montoya, Tim Vandehey (Contributor)

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Genres: Business, Nonfiction, Self Help

288 pages, Paperback

First published October 3, 2008

About the author

Peter Montoya is a business coach who has specialized in guiding financial advisors for nearly 30 years, helping them achieve 20–25% annual growth with clear systems and accountability. He works exclusively with financial advisors, understanding their compliance environments, broker-dealer constraints, and marketing opportunities. Montoya designs tailored growth strategies, develops referral pipelines, positions personal brands in local markets, and ensures compliance-friendly marketing. He has coached hundreds of advisors, distinguishing effective approaches from wasted effort, and backs his work with a performance guarantee: clients reach their growth goals or receive a full refund. Based on decades of experience, he emphasizes focused systems, disciplined execution, and measurable results rather than generic advice, helping advisors unlock untapped growth and maximize their practice potential.

Reviews

[Mohammad · Rating 4 out of 5]

بسیار مفید و کاربردی برای صاحبان مشاغل

[Rudolfo · Rating 3 out of 5]

Repetitive. Everyone knows you need a website and business cards. Although I guess it can be said that people don't do it. The author drills into your head, his favorite tactics for getting known, many of them over-priced for the average Joe. However, I like the idea of using your own name So your personal brand. I suppose it lends legitimacy to your operation. As always, let's hope you can do the job. Informing visitors as to what you do, and giving them the option of contacting you so that you can do it for them is prime. There,now you don't need to read the book.

[Susie (DFWSusie) · Rating 1 out of 5]

This book desperately needs an updated edition. Only 20% of this applies in the current marketplace.

[fatemeh iranmanesh · Rating 3 out of 5]

ساخت برند شخصی یکی از دغدغه های امروزی ست که به واسطه ی ازدحام اطلاعات و حجوم مارکتینگ صورت گرفته، این کتاب به شما کمک میکند تا علاوه بر ساخت برندشخصی از پایه ، برندتان را چطور با لحن مناسب در فضاهای مختلف پیاده سازی کنید.
چیزی که برایم در این کتاب جالب بود توجه نویسنده به جزئیات است، همان جزئیاتی که اصلی ترین پایه های یک برندشخصی است و مهم ترین چیزی که میتواند ما را به عنوان یک فردیت واحد شناخته شده معرفی کند همین ساختن برندشخصی ست، چیزی که کپی برداری نیست و فقط خاص خودمان است.

[Omar Hazzazi · Rating 1 out of 5]

very out of date for today

Very out of date for 2025. Some parts can be useful however a great deal of the material is out of date. There might be a later version of this book that i have not read.

[Yusuf Leinge · Rating 4 out of 5]

Great book on branding. Learned a lot.

[Julian Haigh · Rating 1 out of 5]

really bad self-help book. If you know absolutely nothing about the title then perhaps you should read this book. I am, however hoping you know what/who you are and have heard the word brand before...