Cycles: A Journey to Purpose

by Brett Johnson

Mark Green has weathered the early stages of business startup well. His company, Green Cycles, carved out a solid niche in the growing cycling industry, and he should be enjoying the fruits of his entrepreneurial activities. Instead, Mark is grappling to understand why a self-built, driven entrepreneur is quickly becoming unsettled with life. His restlessness leads him to put the company up for sale, and within a short time he has a potential buyer. Unfortunately, he omits to tell his wife Teresa, and when his in-laws enter the picture, the negotiations take an unexpected turn. Mark s senior management, also in the dark about the sale, seem to have a very different view of the business, and soon Mark is forced to dig deeper about his own views of business and life. Follow Mark Green s story as he progresses through the business sale driven by a team of buyout experts who examine whether Green Cycles fits into the potential buyers portfolio of repurposed companies. He is challenged to examine his own purpose, and deal with alignment among family and executive team members who are not fully integrated in the present business model. Does Mark sell? Does he settle? Does he shift into something new? The answer will surprise you.

278 pages, Paperback

Published April 25, 2013

About the author

Brett Johnson is the founder of The Institute for Innovation, Integration & Impact, Inc, which is headquartered in the San Francisco Bay Area.

Passionate about the abolition of dichotomy­—eradicating the false barriers between facets of life, Brett is particularly interested in removing the barrier between the so-called secular and sacred. A chartered accountant, writer, father and social entrepreneur, Brett is dedicated to societal transformation through business and leadership development.

Brett has over thirty years of experience with leading public accounting and management consulting firms. He and the team at The Institute have repurposed hundreds of corporations, working extensively with executive groups within businesses, NGOs and international charities, helping them dream new futures, and align around a common purpose.

A South African native, Brett has lived in the USA since 1986.