a Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

by Tony J. Hughes

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

Do deep-dive research into social ● Locate leverage points that matter ● Secure decision-maker meetings ● Earn executive engagement ● Build a knockout, online brand ● Nurture a network that helps you thrive ● Profit from referrals ● Publish insights that set you apart and steer the agenda ● Employ an efficient, lethal library of scripts and templates ● And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

Genres: Business, Audiobook, Professional Development, Buisness

256 pages, Paperback

Published January 11, 2018

About the author

Tony J. Hughes is an acclaimed author published by HarperCollins New York and The American Management Association. His first three books served business audiences: The Joshua Principle, Leadership Secrets of Selling—2010, COMBO Prospecting—2018, and Tech-Powered Sales—2020. His 2025 breakout novel, SENTIENT—Meet Your Maker, is a speculative-fiction thriller set in 2027 when machine super-intelligence has arrived under the cover of a fake plateau of performance to forever alter humanity.

Tony is an engaging speaker and available for interviews on podcasts and shows to discuss the impact and risks of machine intelligence in a human world. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and has taught in the MBA program at the University of Technology Sydney. He is an award-winning blogger and formerly LinkedIn’s most-read author on sales leadership, his writing has attracted more than 350,000 followers.

The website for this book is www.SENTIENTbook.com and his author website is www.TonyHughes.com.au

Reviews

[Jason Wicky Ong]

I browsed through a few pages. It seems that the writing is a little tedious to read. The techniques seem to be 'Use lots of Combos' but do not multitask, remain focused on one technique/system first before moving to the next technique.

[Simon · Rating 4 out of 5]

Great content but the writing is a bit rah rah for me. If you ignore that, there's some great tips and strategies that work, if applied.

[Tony Canty · Rating 5 out of 5]

Must read if you are responsible for driving new business. The author combines old school phone work with modern social media tools. He pulls no punches and accepts no excuses for doing less than what is required to drive a 3-5x pipeline. This book will motivate you to do more than what you are currently doing to drive sales.

Must read if you are responsible for driving new business. The author combines old school phone work with modern social media tools. He pulls no punches and accepts no excuses for doing less than what is required to drive a 3-5x pipeline. This book will motivate you to do more than what you are currently doing to drive sales.

[Wayne Moloney · Rating 5 out of 5]

Another great sales read from Tony J. Hughes. Too many sales 'thought-leaders' are promoting the latest and greatest as they define 'new' ways of selling and simply dismiss the old. In 'Combo Prospecting Tony shows the need to adopt the new tools available to salespeople but reminds us not to forget the old.

[James Pemberton · Rating 5 out of 5]

The book is very actionable I will be rereading it to soak in more.

The book is very actionable I will be rereading it to soak in more. I bought the audible version as well... it’s that good.

[Darya · Rating 4 out of 5]

Very human approach for selling with elements of strategy and tech. The book is very motivational on top and has a lot of stories to reflect on. The book can be handy for sales people and their managers.

[Sailesh Mulleti · Rating 4 out of 5]

Overwhelming when I heard and I was curious to complete it so that I can implement it by putting into action. I must listen to it once again as there are a lot gems in every chapter.

[Lee · Rating 4 out of 5]

Really drives home the point that you need to be more than a one trick pony !

[Ella · Rating 5 out of 5]

If there's a holy grail for sales this is it.

[Aiden Colley · Rating 4 out of 5]

A motivating book, especially when listening to some epic emotional music.
I am a very introverted person for being in sales and I am also not very confident with myself. I was writing down the first top 10 list in the book on things to commit to doing whilst I listened to a powerful song and now I feel like I can finally do it.