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Beyond Trend: How To Innovate In An Over-Designed World
Now that marketers have discovered the value that design brings to their brands, the pressure is on for creative people to continually deliver the newest looks and ideas. It's a whole new world for creatives, and big business is inviting you in. But the design world is becoming less predictable. Now that everything has been designed, what's next?
Matt Mattus is a professional trend-hunter. He knows that whether you are a designer, a marketer or a CEO, you need to stay in front of the cutting edge for your clients. In Beyond Trend , you'll learn how to spot and cultivate the creative traits - in yourself and others - that allow true innovation to occur.
As Mattus leads you through a whirlwind of trend assessments - contemporary and historical movements in art, fashion, architecture, film and even technology - you'll learn how to effectively absorb the world around you and figure out what's next.
After all, it's up to you to move beyond trend.
From the
"Design and invention are two characteristics that help define our species. The ability to discover - either through curiosity or experimentation - has enabled mankind to overcome fear through experience, and to create a world rich with structure and art. We build tools, we migrate and we make improvements. We have harnessed creativity. We have taken the basic requirements for life - shelter, food, and clothing - and, as humans, we've applied creative design ... and then more design ... and more ... until today there is nothing that hasn't been "designed." We have put our stamp on just about everything, from how we live to what we eat and what we feel. This may be a dream state for those of us who are aesthetically inclined. Others of us must ask, is all of this necessary? Good? Right? Important? Or even useful?" - Matt Mattus
Matt Mattus is a professional trend-hunter. He knows that whether you are a designer, a marketer or a CEO, you need to stay in front of the cutting edge for your clients. In Beyond Trend , you'll learn how to spot and cultivate the creative traits - in yourself and others - that allow true innovation to occur.
As Mattus leads you through a whirlwind of trend assessments - contemporary and historical movements in art, fashion, architecture, film and even technology - you'll learn how to effectively absorb the world around you and figure out what's next.
After all, it's up to you to move beyond trend.
From the
"Design and invention are two characteristics that help define our species. The ability to discover - either through curiosity or experimentation - has enabled mankind to overcome fear through experience, and to create a world rich with structure and art. We build tools, we migrate and we make improvements. We have harnessed creativity. We have taken the basic requirements for life - shelter, food, and clothing - and, as humans, we've applied creative design ... and then more design ... and more ... until today there is nothing that hasn't been "designed." We have put our stamp on just about everything, from how we live to what we eat and what we feel. This may be a dream state for those of us who are aesthetically inclined. Others of us must ask, is all of this necessary? Good? Right? Important? Or even useful?" - Matt Mattus
- GenresDesign
224 pages, Hardcover
First published July 11, 2008
5 people are currently reading
24 people want to read
About the author
Matt Mattus
3 books13 followersMatt Mattus is an American horticulturist and visual designer. Author of Mastering the Art of Vegetable Gardening and the popular award winning gardening blog GROWING WITH PLANTS, Matt's gardens, greenhouse and plant collections have been featured in both lifestyle publication like Martha Stewart Living and Better Homes and Gardens as well as in many plant society journals. A popular speaker on many gardening topics,
Matt is the past president of the North American Rock Garden Society, the past editor of the American Primrose Society Journal and is an officer in many specialist plant societies.. He currently sits on the Board as a Trustee of the Tower Hill Botanic Garden and is Vice President of the 175 year old Worcester County Horticultural Society in Massachusetts.
Before turning to his horticultural passions in 2017 full-time, Matt was a futurist/principal designer for 28 years at toy and entertainment giant Hasbro, Inc., in their top secret Innovation Lab.
Today he spends much of his time botanizing and studying plants at remote botanic hotspots around the world such as Yunnan and Patagonia, as well as writing about his many plant projects. He lives, writes about his garden and home greenhouse in central Massachusetts where the snow is deep in the winter.
Matt is the past president of the North American Rock Garden Society, the past editor of the American Primrose Society Journal and is an officer in many specialist plant societies.. He currently sits on the Board as a Trustee of the Tower Hill Botanic Garden and is Vice President of the 175 year old Worcester County Horticultural Society in Massachusetts.
Before turning to his horticultural passions in 2017 full-time, Matt was a futurist/principal designer for 28 years at toy and entertainment giant Hasbro, Inc., in their top secret Innovation Lab.
Today he spends much of his time botanizing and studying plants at remote botanic hotspots around the world such as Yunnan and Patagonia, as well as writing about his many plant projects. He lives, writes about his garden and home greenhouse in central Massachusetts where the snow is deep in the winter.
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