How to Write Your Irresistible Home Page in 7 Simple Steps: Your Blueprint to Website Home Page Content that Converts Visitors into Leads & Clients

by Tammi Metzler

Discover the 7-Step Blueprint for Writing Sizzling Home Page Copy that Grabs the Attention of Website Visitors & Gets Them Fired Up to Join Your Mailing List, Request a Consult, and Buy Your Products/Services! Whether you have an existing website that’s drawing zero responses from website visitors or are just publishing a new site and need knock-their-socks-off content to fill your web pages, this in-depth book will answer the “What on earth do I write on my website’s all-important home page to inspire visitors to join my newsletter list or request a consult?” “How do I transfer the passion and enthusiasm I feel when talking about what I do, not to mention my unique style and glowing personality, into web writing that gets my ideal clients pumped to work with me (instead of boring them to tears)?” Perfect for business/website owners • Cringe at the thought of sending prospective clients to your website (“my web copy is so not ME!”) • Are baffled as to why more of your website visitors aren’t signing up for your newsletter or requesting a consult • Break into a cold sweat at the mere thought of sitting down to write (or re-write) the copy for your website • Are intrigued by the idea of actually using your website to help grow your business Here’s a taste of what you’ll discover inside the pages of How to Write Your Irresistible Home • The 7 simple yet powerful steps to writing a website home page that converts passive, ho-hum readers into hot leads and eager-to-buy clients (most websites get this WRONG – and miss out on the chance to serve 100’s or 1000’s of potential clients each and every month) • A simple formula to help you communicate why YOU have the solutions your prospects are hungry for (and for which they will pay handsomely!) • How to hook visitors’ interest in 3 seconds or less – so they’ll stick around to take you up on your offers (both free AND paid!) • 13 ways to convert otherwise passive website visitors into hot leads and paying clients • An exercise to help you grab the attention of just-passing-by visitors in 3 seconds or less • Top 10 headline formulas that stand the test of time • How to use Power Words to make your website content sizzle • How to choose a memorable domain name • 3 steps to finding the hottest benefits your business offers to get potential clients off the fence and into action (joining your list and/or buying your goods) • Two ways to get website visitors to call you for a consultation • A simple yet effective call-to-action formula to help you get more results from your website content This isn’t just theory here, either – you’ll get step-by-step instructions and actionable exercises to help you apply each step to your own irresistible website home page. ABOUT THE AUTHOR Tammi Metzler, Chief Copywriter and founder of The Write Associate, is a self-professed "word geek." She loves playing with words to find just the right combination to move readers into action.

Genres: Business

72 pages, Kindle Edition

Published April 25, 2017

Reviews

[Debbie Wentworth Wilson · Rating 3 out of 5]

Perhaps my 3-star rating is a little unfair as the book was not what I was looking for. This book was aimed more at businesses than at writers. It offered some helpful ideas on drawing people to your home page, getting them to sign up for your newsletter and sample your project. It was straightforward with lots of examples. For a businessperson, it would be a good introduction to developing your homepage.

[Mounir · Rating 4 out of 5]

An easy read packed with good tips

If you want to make your page pop, it’s well worth reading this book. From the first step to the last it’ll get your creative juices flowing and working.

[Demitria Teague · Rating 5 out of 5]

A Must Read

It's detailed, no fluff, you can feel the writers passion about the subject. She's honest about her way of doing things, but encourages you to pick and choose, by offering a list of alternative choices. :) I plan on reading her other books.

[Tareva Meachum · Rating 4 out of 5]

Easy read, just grab a notebook and take some notes. You will definitely know how to address the pains/problems of your clients.

[Sylvia · Rating 4 out of 5]

Good & easy to apply tips

If you’re new to writing web copy for a homepage, this gives you good advice you can easily implemente with some brainstorming session on your end

[J.C. Spearry · Rating 5 out of 5]

I screwed up,,,

I wish I had read this before I built my website! Now my website has been fairly effective but not nearly as effective as if I had used the tips from this book. Thanks so much for putting this information out there!

[John Kenrick · Rating 2 out of 5]

Phony "Free Gifts" - Lying Author

The author keeps urging the reader to go to her website and register for free resources. But once she collects your email address, you are informed that you are not authorized and are bumped off her site. Why should I trust anything this author says? Sorry I wasted my time.