Говори, вдохновляй. Как завоевать доверие слушателей и увлечь их своими идеями. Советы знаменитого британского спичрайтера

by Саймон Ланкастер

Сегодня устанавливать контакты труднее, чем когда-либо: люди все больше времени проводят, глядя на экраны телефонов, и это — проблема, которую необходимо решать. Хорошая новость заключается в том, что существует универсальный набор ораторских приемов и психологических техник, вербальных и невербальных сигналов, особый язык, насчитывающий десятки тысяч лет. Владение этим языком определяет, кому суждено занять ведущие позиции в политике и бизнесе. Автор книги, известный британский спичрайтер, много лет занимавшийся составлением речей для членов кабинета Тони Блэра, рассказывает об уловках и методах, которыми пользуются выдающиеся личности, чтобы эффективно вдохновлять, увлекать и вести людей за собой.

Genres: Writing, Nonfiction

272 pages, Unknown Binding

First published October 29, 2010

Reviews

[Nico]

much better than Plato

[Harun Dagli]

Great book full of practical guidelines and useful techniques, you learn a lot without noticing. If you are into speech writing, understanding the strategy, persuasion techniques of metaphor and using of rhetoric devices. Simon also provides examples of what not to do, poor communication and execution; highly entertaining.

[Ben Shee]

Not recommended reading in preparing for your best man's speech.

Full of useful information, if presented in a somewhat info dump style - good summaries, but definitely more useful if you are a speechwriter.

[voon]

An excellent, practical, well referenced resource for anyone who writes speeches. Lancaster provides many useful case studies, excerpts of brilliant speeches and those that fell flat sadly. Some parts are repetitive, but generally a highly recommended read!

[Michel-Pierre Jansen]

Great book for an introduction to speeching and speech writing. I liked that the book contains many practical tips in the first few chapters of the book. Most of the tips could actually fill an entire section of the chapter but usually only got a paragraph or two. This is somewhat in line with the broad scope of the book and the introductionary style. I would recommend using this as a general overview of the most important steps. The latter chapters were less usefull to me and I expect to many other people. All in all happy to have bought and read this book.

[Daniel Rosehill]

Very useful guide for anybody professionally involved in writing speeches — from PR practitioners to full-time speechwriters and freelance writers.

Lancaster covers classic rhetorical concepts and also provides a more modern grounding in the business of 'spin'.

The text drew upon a good range of examples. Primarily British but some US presidential speechwriting was also analyzed.

An extremely useful read and reference.