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Swayed: How to Communicate for Impact
A must read for anyone serious about the positive power of persuasion, from a leading behavioral change expert.
The ability to sway others gives people the power to set new realities into motion. Yet most people could use some work on their communication behaviors in order to increase their long-term ability to influence the people around them.
Swayed helps decode the intricate system of influence that relies on mutual attention and understanding. Using her proven methodology as well as real examples and practices readers can put to immediate use, Christina Harbridge provides a detailed set of actions that teaches us to communicate so people really hear us. Swayed instructs us to both understand natural human tendencies around communication and to use new habits to communicate in ways that will bring us closer to our desired outcomes in business and in life.
With the Swayed model readers will learn to avoid being pulled into old, reflexive communication habits such as speaking in sweeping statements and using meaningless buzzwords, or emphasizing being right over being understood.
The ability to sway others gives people the power to set new realities into motion. Yet most people could use some work on their communication behaviors in order to increase their long-term ability to influence the people around them.
Swayed helps decode the intricate system of influence that relies on mutual attention and understanding. Using her proven methodology as well as real examples and practices readers can put to immediate use, Christina Harbridge provides a detailed set of actions that teaches us to communicate so people really hear us. Swayed instructs us to both understand natural human tendencies around communication and to use new habits to communicate in ways that will bring us closer to our desired outcomes in business and in life.
With the Swayed model readers will learn to avoid being pulled into old, reflexive communication habits such as speaking in sweeping statements and using meaningless buzzwords, or emphasizing being right over being understood.
- GenresBusiness
184 pages, Kindle Edition
Published May 16, 2017
28 people are currently reading
83 people want to read
About the author
Christina Harbridge
2 books2 followersChristina Harbridge’s behavior change philosophy is the product of her many eclectic life experiences. She has co-authored software, built a company that hit national revenue success, practiced acrobatic swing dancing, been a NASA test subject, and collaborated to design several large-scale metal sculptures currently on display in San Francisco, Austin, and Toronto.
One of Christina’s first career milestones came with the creation of a debt collection company that turned industry norms upside down. Collectors collected by being nice and were given bonuses based on the number of thank you notes received.
The results: nice collected 3 times the industry average. They even got invited to weddings! Soon they were among the “Top 100 Fastest Growing Businesses in the Bay Area”–four years in a row–by the San Francisco Business Times.
During this fast growth, Christina hired a lot of training companies to support her employees and soon realized that the enthusiasm post training rarely resulted in real behavior change. This got her curious and she began doing her own research on effective influence and behavior change.
While still running her financial company, Christina began fielding requests from many high-profile politicians, business leaders, and TED presenters, coaching them on bypassing ideological drama and increasing influence. Soon, Christina’s passion for helping others develop into more effective communicators became her main focus.
In 2006, Christina sold the debt collection company and started a new company, Allegory Inc., to concentrate full time in helping individuals and companies uncover the underlying behaviors around communication that effect overall performance and happiness. She continues to work and live in the Bay Area with her young son.
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Displaying 1 - 2 of 2 reviews
June 22, 2016
I was lucky enough to have taken Christina's communication training in person, so I'm potentially biased here.
Her first book - "Your Professionalism Is Killing You" - has had a daily impact on my communication skills. It especially came in handy as I was making my career transition from primarily an individual contributor to primarily a leader and manager of people.
Management is ALL about influence, so I was excited when I finally got my hands on "Swayed". Via real world examples and an easy-to-understand cadence, Christina explores and explains the power of context and how thinking about it can chance the way you approach everything - from talking to your spouse to negotiating with your boss.
Highly recommend this book.
Her first book - "Your Professionalism Is Killing You" - has had a daily impact on my communication skills. It especially came in handy as I was making my career transition from primarily an individual contributor to primarily a leader and manager of people.
Management is ALL about influence, so I was excited when I finally got my hands on "Swayed". Via real world examples and an easy-to-understand cadence, Christina explores and explains the power of context and how thinking about it can chance the way you approach everything - from talking to your spouse to negotiating with your boss.
Highly recommend this book.
August 21, 2019
Useful for anyone, smart writing, helpful model
I am so glad I read this, including and perhaps especially her personal stories at the end, after she's taught us the model. Her humility and realistic attitude, while providing such value, made me value her insights even more. This book is short, but take your time reading it in order to really absorb the model. It's well worth it.
I am so glad I read this, including and perhaps especially her personal stories at the end, after she's taught us the model. Her humility and realistic attitude, while providing such value, made me value her insights even more. This book is short, but take your time reading it in order to really absorb the model. It's well worth it.
Displaying 1 - 2 of 2 reviews