The Love Code: The Secret Principle to Achieving Success in Life, Love, and Happiness, by Alexander Loyd, was originally published as Beyond Willpower. Loyd wrote this book as a result of the long search for help with his wife’s depression. Loyd states that his process is an “on demand system for happiness.”
The first half of The Love Code “foundation” for the love code. The second half explains the three tools to “deprogram and reprogram” your mind. Loyd presents “the energy medicine tool”, the “reprogramming statement tool” and the “heart screen tool”. He then presents a combination technique which utilizes all three tools.
I approached this book with hopefulness. Finally, a way to reprogram my mind to overcome those nasty little habits that plague me. Unfortunately, 95% of the book is “filler”. Loyd’s “technique” and its utilization could have been presented in one chapter and saved about two hundred pages of attempting to legitimize his technique with reports of studies on extrinsic vs intrinsic goals, cellular memory, and the connection between body-mind-spirit—all of which he appears to believe he was the first to discover.
He also takes the time to harangue hypnosis as dangerous and affirmations as useless. Honestly, after the three-page disparaging of hypnosis—he failed to convince me that hypnosis is dangerous as I have read studies to the contrary—his “that’s just my opinion” seemed a little self-serving. The tone used throughout the book seemed slightly condescending of any technique or opinion other than his own. I can’t help but think that he tried too hard to lend legitimacy to his technique which leads me to the conclusion that he lacks faith in it himself.
The “technique” is a simple combination of energy medicine, affirmations and visualization. He coined a few new words to disguise these ancient techniques—such as “heart screen” for visualization and “reprogramming statements” for affirmations but he presented nothing new. Perhaps I am just a jaded “self-help” reader but out of the dozens of self-help books I have read over the years, Loyd’s was the most pompous. I found his tone offensive and his attempt to pawn off ancient ideas as his revelations was insulting.