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Eins oder Null: Wie Sie Ihr Unternehmen mit Digital@Scale in die digitale Zukunft führen
Die Digitalisierung verändert unsere Welt schnell und unwiderruflich. Die Umstellung darauf erfordert eine grundsätzliche Erneuerung – eine Transformation Digital@Scale.
Die Digitalisierung ist kein IT-Problem. Wer jetzt nicht Strukturen, Prozesse und Produkte in ganzer Breite – at Scale – auf ihre digitalen Möglichkeiten prüft und die Umstellung einleitet, wird im Wettbewerb nicht bestehen. McKinsey Senior-Partner Dr. Jürgen Meffert und Marketing-Experte Professor Heribert Meffert zeigen, wie eine fundamentale Anpassung erfolgreich bewältigt werden kann.
385 pages, Kindle Edition
Published April 3, 2017
99 people are currently reading
291 people want to read
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Displaying 1 - 10 of 10 reviews
September 6, 2020
Die Digitalisierung verändert die Welt: neue Erkenntnis fehlt. Bereiche der Wirtschaft verändern sich. Es nützt nur, wenn digitale Daten benutzbar gemacht werden. Ein Beispiel war BVG, die Verkehrs Daten voranzutreiben. Die digitale Fotografie sind bespiele für den wandeln. Thermondo hilft beispielsweise für Gas und Wasser. Leider habe ich noch nichts gehört - ihr? Das Problem ist, dass die Iterationen verkürzen und Innovationen schneller vorantreiben.
Manche Branchen ändern sich nicht wie Bestatter oder Gärtner. Ein Discounter zum Beispiel passt sich an, um seine Effizienz zu steigern beispielsweise in der Logistik. Das hilft bei Lagerbeständen. Aussaat-Apps helfen John Deer die Kundenbindung zu erhöhen.
Tolle Beispiele, aber mehr Tiefgang wäre besser.
Manche Branchen ändern sich nicht wie Bestatter oder Gärtner. Ein Discounter zum Beispiel passt sich an, um seine Effizienz zu steigern beispielsweise in der Logistik. Das hilft bei Lagerbeständen. Aussaat-Apps helfen John Deer die Kundenbindung zu erhöhen.
Tolle Beispiele, aber mehr Tiefgang wäre besser.
August 3, 2018
This was a good reminder book of the way to consider digital with some interesting real-stories included to support the content.
However, there was not a lot new in this for me; but if you haven't read a book on digital strategy or digital thinking then this is worth a read.
However, there was not a lot new in this for me; but if you haven't read a book on digital strategy or digital thinking then this is worth a read.
August 26, 2017
Why? What? and How? will companies evolve/adjust/perish in the digital age? A good, if somewhat tech oriented primer on the new ways of doing business. For anyone who has seen the birth of the internet, facebook, smartphones, Kindle readers, etc it is required reading to maintain a business.
Think a grocery store does not need it? Think Amazon will take over whole foods?
The subject is incredibly vast and rapidly expanding, but the book gives you a good push in the right direction(s)
Book provided by Goodreads.
Think a grocery store does not need it? Think Amazon will take over whole foods?
The subject is incredibly vast and rapidly expanding, but the book gives you a good push in the right direction(s)
Book provided by Goodreads.
March 16, 2018
I was hoping for more from this. A move to Digital Business is a major driver at my company, so I was hoping this book would provide some detail in what and how to be successful. That was the high level intro to this book. However, I think the book was a collection of essays and many were weaker or less relevant than I would have liked.
May 28, 2023
"Digital @ Scale" is a comprehensive guide that brings clarity to the often complex process of digital transformation. Co-authored by Anand Swaminathan and Jürgen Meffert, consultants at McKinsey & Company, the book provides readers with practical strategies and actionable insights for successfully digitizing an organization.
The authors begin by defining the concepts of digitization and digital transformation in a lucid manner, before moving on to explore how digital technologies are reshaping the competitive landscape across various sectors. They take a deep dive into examining the impact of digital trends, using real-world case studies to illustrate their points. This focus on real-life applications serves as one of the book's strongest features, allowing readers to see the principles in action.
Swaminathan and Meffert also do a stellar job of breaking down the digitization process into manageable, comprehensible components, including the development of a digital strategy, the importance of data and analytics, leveraging cloud computing, and digital marketing, among others. Each chapter is meticulously organized and enriched with insightful diagrams, charts, and checklists to aid understanding and implementation.
One of the standout aspects of "Digital @ Scale" is its thorough analysis of the human aspect of digital transformation. The authors offer valuable advice on overcoming the inherent resistance to change that can occur within organizations. They also discuss the need for leadership to be at the forefront of driving transformation, thus underlining the importance of a people-centric approach in this digital age.
However, the book is not without its shortcomings. Some readers might find the depth of information overwhelming, particularly if they're new to the subject. Furthermore, the book heavily leans on case studies from large organizations and industries, potentially limiting its applicability for small to medium-sized businesses.
In conclusion, "Digital @ Scale" is a rigorous and detailed guide to digital transformation. Its blend of theory, practical examples, and a comprehensive approach to the human aspects of the change make it an invaluable resource for executives and managers navigating the digital landscape. Despite some limitations, it's a must-read for anyone seeking to understand and harness the power of digital transformation for their organization.
The authors begin by defining the concepts of digitization and digital transformation in a lucid manner, before moving on to explore how digital technologies are reshaping the competitive landscape across various sectors. They take a deep dive into examining the impact of digital trends, using real-world case studies to illustrate their points. This focus on real-life applications serves as one of the book's strongest features, allowing readers to see the principles in action.
Swaminathan and Meffert also do a stellar job of breaking down the digitization process into manageable, comprehensible components, including the development of a digital strategy, the importance of data and analytics, leveraging cloud computing, and digital marketing, among others. Each chapter is meticulously organized and enriched with insightful diagrams, charts, and checklists to aid understanding and implementation.
One of the standout aspects of "Digital @ Scale" is its thorough analysis of the human aspect of digital transformation. The authors offer valuable advice on overcoming the inherent resistance to change that can occur within organizations. They also discuss the need for leadership to be at the forefront of driving transformation, thus underlining the importance of a people-centric approach in this digital age.
However, the book is not without its shortcomings. Some readers might find the depth of information overwhelming, particularly if they're new to the subject. Furthermore, the book heavily leans on case studies from large organizations and industries, potentially limiting its applicability for small to medium-sized businesses.
In conclusion, "Digital @ Scale" is a rigorous and detailed guide to digital transformation. Its blend of theory, practical examples, and a comprehensive approach to the human aspects of the change make it an invaluable resource for executives and managers navigating the digital landscape. Despite some limitations, it's a must-read for anyone seeking to understand and harness the power of digital transformation for their organization.
September 26, 2019
Alles Wesentliche ist erfasst. Wer sich neu in das Thema einarbeiten findet hier eine sehr gute Grundlage. Für Fortgeschrittene ist nichts neues zu finden. Danke für die gute holistische Gesamtzusammenfassung
September 8, 2018
Excellent reading for business strategist
May 31, 2020
Excellent practical guide to digital transformation in your company! really recommend every CEO to read it and learn by heart!
November 27, 2020
I just couldn't finish it. For me this is yet another book that should have been a series of blog posts, and not really a book. It just didn't have a good flow.
July 10, 2018
The book could be interesting for those who don't follow the trends in digital... for me it was more of the same...
Being written by consultants, the book is full of questions and the answers are not always clear. Also, because the book had the contribution of many McKinsey partners, the examples are repeated making the book a some of parts instead of a whole.
Being written by consultants, the book is full of questions and the answers are not always clear. Also, because the book had the contribution of many McKinsey partners, the examples are repeated making the book a some of parts instead of a whole.
Displaying 1 - 10 of 10 reviews