Dale Carnegie & Associates' Sell!: Open the Door and Close the Sale

by Dale Carnegie

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to have a great product with useful features and benefits.
In Sell!: Open the Door and Close the Sale, Dale Carnegie Training shares the REAL modern sales cycle--one that is more like event planning than the traditional sales funnel. Readers will learn the four steps to modern selling. From developing your customer avatar to using the Internet to get leads, this book is a fresh take on the tried and true concepts in sales.
Learn to "be present" instead of giving a presentationDon't Give Away the Tacos, but Tease them with ChipsHow will you answer the Cost Question?Learn the Door-to-Door Method of generating referrals (without ever leaving your office.)

240 pages, Hardcover

Published January 23, 2018

About the author

Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior towards them.

Reviews

[Seemy · Rating 3 out of 5]

Another book that is not only is relevant to “selling” but mastering human psyche to win in life — beyond sales. Classic Carnegie wisdom and more.

To Our Continued Success!
Seemy
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