Nice to Meet You: Visual Greeting from Business Cards

by Victionary (Editor)

Undertaking the design of a business card, never easy although often regarded as simple, presents quite a challenge for the designer charged with infusing said card with the identity, reputation and character of the person & company being represented. The well-designed, eye-catching business card can be the difference between the rolodex and the dust bin in an opportunity to further a blossoming network connection or close a deal. It is the proverbial residue of a meeting that retrieves and augments in the recipient's mind an initial or lasting impression. Nice to Meet You accumulates a great number of design solutions to the business card, showcasing hundreds of cards that stand out for their original use of materials, creative design approaches and specialty printing techniques while successfully addressing the pragmatic needs of the user. This book is an excellent source of inspiration for everyone looking to get off on the right foot and make a favorable lasting impression.

Genres: Design, Art Design

260 pages, Paperback

First published August 1, 2007

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.