This is a beautiful coffee table book, but it's also much more than that.
I usually don't care much for coffee table books, but this one is actually very useful, because it contains large, high-quality reproductions of most original covers of the albums it discusses. Short of owning the original vinyls, this is a unique opportunity to appreciate the often striking psychedelic art of the period. Thanks to this book, I discovered some unexpected, delightful details of covers of albums I only own on CD or in digital format.
However, as I said, this is not just a coffee table book, as it contains well-written, informative entries about 101 classic rock albums issued between mid 1966 and early 1970. The selection is outstanding in many respects. First, it includes both big classics of the psychedelic era (the Beatles, Love, the Byrds...) and a large number of obscure records (The Mandrake Memorial, anybody?). In this way, it can serve both as a general introduction to psychedelic rock for people that are just getting into the genre, but also as a roadmap for fans that have already covered the basics, and need advice on where to start navigating the hundreds of obscure reissues that are flooding the market nowadays. The selection is relatively balanced between the US and the UK (with a slight bias in favor of the former), and it also features a few entries from outside the English-speaking world. Morton-Jack usefully covers different kinds of psychedelia, ranging from wild freak-outs to quirky pop, with a few excursions into acid folk, psychedelic soul and other sub-genres. At the same time, the scope is reasonably delimited, so that you really get an introduction to psychedelia, and not a generic survey of late-sixties rock. He picks one album per artist, which forces some arbitrary choices, but guarantees broader coverage.
The entries follow the same template. They start with a brief history of the band up to the point when the chosen album was recorded. This is typically followed by some information about the recording session, often including a curious anecdote or two. Morton-Jack then provides a very short review, giving you a feel for what you'll hear on the record, and a sense of what he liked about it. This is followed by samples from reviews from the era, which I found very interesting, as they were often already nailing down the good and bad sides of contemporary albums pretty accurately. The entry ends with a short summary of what happened next in the history of the band. Album information is limited to release date (usefully, down to the month of publication), line-up and country of issue, which is fine by me (clearly, this is not a publication aimed at specialized record collectors). It's nice that the entries are in chronological order, as you get a sense of how the psychedelia landscape evolved over time.
In-between the entries, there are a number of short inserts on various related topics. The ones I found more useful were a brief history of very early psychedelia, with some great recommendations of very obscure bands, and commented lists of (again, mostly obscure) US, UK and European singles.
Of course, as with any publication of the sort, I could quibble forever about what Morton-Jack decided to include and exclude. A more serious flaw is that he only gives super-short personal insights on what makes these albums great, focusing perhaps too much on an "objective" account of the records. There are a few inaccuracies and typos, but it's minor stuff in a generally very well-edited, beautiful edition.
Overall, as I said, I would strongly recommend this book to both people who want to get into psychedelic rock, and to those that already know the classics (and more), and want to explore the field more in depth.