یخ شکن ها

by Tom Schreiter, علی معتمدی (Translator)

یخ شکن ها اولین کلمات از گفت و گوی ما با مشتری احتمالی برای معرفی محصول یا فرصت شغلی مد نظرمان هستند. کلماتی که ما به عنوان یخ شکن های خود انتخاب می کنیم یا باعث شکل گیری یک کسب و کار موفق بازاریابی شبکه ای می شوند یا موجب شکست ما در این کسب و کار

اکثر بازاریاب های شبکه ای تازه وارد سخت کار می کنند، اما چون نمی دانند دقیقا از چه کلمات سنجیده ای برای صحبت با مشتری احتمالی استفاده کنند، در جذب او ناکام می شوند. این تجربه ی تلخ اگر چندبار تکرار شود، بازاریاب شبکه ای تحت تاثیر قرار می گیرد. اما اگر او با مفهوم یخ شکن ها و کلمات سنجیده آشنا باشد، مشتری یابی برای او کار بسیار راحت و حتا نوعی تفریح می شود

این کتاب شامل چندین فرمول موثر با مثال های متعدد است که می توانید با کمک آنها مفهوم یخ شکن ها را خوب یاد بگیرید و دیگر نگران پیدا کردن مشتری احتمالی یا دعوت از او برای شرکت در جلسه ی معرفی نباشید، چون از این به بعد مشتری احتمالی خودش اصرار می کند که کار را به او معرفی کنید

Genres: Business, Nonfiction, Personal Development

112 pages, Paperback

First published December 2, 2013

Reviews

[Hamidreza]

کتاب خوبیه برای کسانی که توی کار نتورک هستند
برای دیگران شاید زیاد مفید نباشه ولی در هر صورت ادم می تونه از هرچیزی بهره ببره

[Iman Majdi zadeh]

باید چند بار خوند و خلاصه نویسی کرد تا بشه توی بیزینس از توصیه هاش استفاده کرد.

[Steven Palmer]

got new ice to break

I got some great tips from this book that I feel confident I can use now in conversations and in everyday situations to build my business. Loved the simplicity if the ice breakers, cool. As a relatively shy person myself, I feel that's will be more outgoing and confident in using the tips in the book.

[Vijay Singh]

Simple and useful book

Very powerful with great practical ice breakers. Straight forward, simple to use. Must read to get confidence on yourself that you can break the ice and can generate more leads.

[Dee Ann]

Great ideas!

[طاقچه]

کتاب یخ‌شکن‌ها دربردارندهٔ چندین راهکار مؤثر و متفاوت با مثال‌های فراوان از این راه‌ها است. راهکارهایی که می‌توانید بارها از آن‌ها استفاده کنید. این کتاب به افرادی که در زمینهٔ بازاریابی شبکه‌ای فعالیت می‌کنند می‌آموزد چگونه می‌توانند دیگران را به خرید و بستن قرارداد ترغیب کنند.

https://taaghche.com/audiobook/124137...

این کتاب را به تمام فعالان حوزه بازاریابی پیشنهاد می‌کنیم

https://taaghche.com/book/97291/%DB%8...

[Dev Verma]

Good Prospecting Techniques

Formulae Mentioned to prospect .It is Good in fact. Ice Breakers are really Great. I will also try to tell my Upline and Downlines and other Team Members of our Organisation too

[Dru]

Will Change My Business

I loved this! Big Al offers a few very simple ice breakers, with practical examples of how to use them in common, every day situations. These are actually things I can see myself saying, and being comfortable with. Game changer!

[Alex Drysdale]

Wish I read the title properly when I bought this.

Unfortunately it's for MLM/Network Marketing crowd and has the same inauthentic scammy feel any other material related to this sort of business has.

[Mary Johnson]

Great book!

Big Al and son Keith are always on point. I appreciate the candor, humor and practical, easy to implement, thoughts, ideas and info!
Now, to go and break some ice! 😊

[Kyle C.]

A game-changer. Instead of teaching pushy sales tactics, this book equips you with natural, conversational methods that make prospects want to hear more. Perfect for both beginners and seasoned marketers.

[Davonna]

I enjoyed this and can't wait to use what I learned!

This is a good book for someone who is new to network marketing. I highly recommend this quick easy read!

[Roozbeh]

In fact it's a useful book for network marketing but It's unnecessarily self-repeating. In my opinion the author could have wrapped the whole thing up and get to the point faster.

[Vincent]

Great read

Good read! Clear and concise. Big Al's books are easy to read and understand. I've read a few in the past and I haven't been disappointed

[Benoit Marinoff]

Great book for someone who start in network marketing or would like to refine their skills. It is definitively content that will be useful to me to keep growing my busieness.

[mubanga mutema]

Awesome book!

I’m an introvert but this book really gave me the best way to easily talk to people I’ll read it over and over until it becomes natural

[Mohammadreza Alihoseiny]

تمام محتوای مفید کتاب را می‌شد در یک نصف صفحه جا داد. به هیچ عنوان این کتاب را نخرید و نخوانید.

[Kushal Sharma]

Good book

[Amanda Duciaume]

Easy to follow

There are many easy to follow or copy ways to open the conversation up for others to want to hear about our biz. Big Al shows us those with lots of examples

[Martin Oru]

This is a manual not just a one time read. I will reference this over and over again. It has helped me build new skills

[Jack Lundon]

it was a good book but i did not understand it a lot but it is good.

[Caleb Shaw]

Some of the advice in this book is a little dated, but not bad tactics for aggressive sales. Not really my style, but good read nonetheless.

[Adesanmi Invicto]

The book is good for any network marketer finding it hard to get prospect

[Marisa Conway]

Had some great concepts that are transferable to any company but definitely geared to multi level marketing

[Alexander Gil]

Very old school of how to network

[Betsy]

It was great information, but it was redundant at times. I loved how short it was. I was able to listen while doing yardwork, and the book seemed to be over before I knew it. I am going to implement his suggestions and see how well they work.

[Abdelaziz Ferraq]

Les BRISE-GLACES !: Comment amener n'importe quel prospect à vous supplier de lui faire une présentation !

[April R.forbes]

Love it!!!!

Love it!!!!

A must read if your into network marketing! Big All is funny and really understood what I was going through it was like he spoke just to me through the book. He moved all fear off prospecting.

[Richard Gray]

A great way to start a conversation

This is a fast read packed full of great ways to have a conversation with a new acquaintance you just met. I'd Breakers is a must read for everyone, business owner or not, it will guide to talking to strangers.

[Julienne Perez]

Making sure my downlink has this book

Great. Specially for someone new in this industry. This is a must read. Great ideas to get the conversation started