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Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community

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"Each one must reach one and teach one," says George Fraser. "We've got to connect and work together - because we have no choice! We can't expect others to do for us that which we will not do for ourselves. A moment in the twenty-first century to more effectively network and leverage our collective resources and intellectual capital will parallel the importance of the civil rights movement of the twentieth century. African Americans must start now. We must get together to get ahead." With scores of anecdotes taken from interviews with successful African Americans, Fraser shows how to network for information, for influence, and for resources - not just for individual attainment, but also for the befit of the entire African-American community.

A call for the revival of Afrocentric communal spirit among the millions of African Americans seeking personal and professional success, Success Runs in Our Race is an inspirational, information-packed bible of networking. It features new sights into how Kwanzaa, tribalism, the new Urban Village, and Rites of Passage will help increase your effectiveness in the community.

More than a guide for personal achievement, Success Runs in Our Race seeks also to inspire a social movement and a re-birth of the Underground Railroad in which successful African Americans share the lessons of self-determination ad empowerment with those still struggling to scale the ladder of success.

348 pages, Hardcover

First published July 22, 1994

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About the author

George C. Fraser

19 books5 followers

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Displaying 1 - 8 of 8 reviews
Profile Image for Adra.
Author 8 books66 followers
August 29, 2010
My goal for reading this book at first was to simply take a self measurement on my strengths and weaknesses as it applies to networking. After completeting this book, I'd come fo find that I've got a lot of homework to do. Reading Fraser's book help me realize a very vital point. Networking goes way and far beyond just attending a function and exchanging a business card. The exchange of a card is only a starting point. Networking is a process that can not be created over night. The art of networking comes from building relationships. From establishing relationships productive networking is and cannot be created until everyone within the arena wins.

This book breaks down the steps neceessary networking skills for individuals looking for jobs, building businesses, and for individuals trying to push their businesses to the next level. Quoted directly by Fraser my favorite wordage from this book is the following, "Networking is not a buzz word. It is very real and the practical method of creating opportunities for our people." In addition his rules for real networking should be on the refrigerators of all African Americans sincere about uplifting of our people in relation to networking. The rules are listed as follows:

1. Networking is about bulding a relationship first.
2. Make networking a way of life.
3. Always be prepared to network.
4. Give first and expect nothing.
5. Build Rapport.
6. Become an active listener.
7. Treat everyone with respect.
8. Think race and culture first.
9. Keep the line up opening.
10. Give thanks to your network.

Kuddos to Fraser for taking the time and writing a learning tool that is truly so needed and neccessary for African Americans everywhere needing guidance and education on correct and appropriate networking.
Profile Image for Deborah Parker.
Author 6 books31 followers
February 15, 2012
Here we are in 2012 and networking is more relevant now than it was when George Fraser wrote this book. Noting some of the obstacles that have blocked the use of networking in the African American community, he effectively uses the history of the extended family as a way to make the point that we've always shared resources as a way to make it.
Profile Image for Jay100k.
7 reviews
December 27, 2025
First book I've read from Mr Fraser, it was an amazing book even though I struggled a little to get through it. As a young black man, this book taught me a lot of facts about the success in our race, disturbing facts we need to fix together, and how to network with people of all kinds in our community. I would recommend this book to any man or woman interested in networking. It goes deep into the topic. Ways to approach/talk/keep a network going. A must-read!
Profile Image for Jay DeMoir.
Author 25 books77 followers
December 1, 2024
A great guide on networking.

I found the “etiquette of introductions” to be most insightful.
8 reviews1 follower
August 20, 2009
This book reminded me of some of the simple things we often forget - such as the importance of relationships. Nobody can go at it alone.... we owe it to ourselves as a people to be supportive and give back.
Profile Image for Bridgett Renay.
Author 8 books28 followers
June 15, 2022
An Education and Experience

This was such a good read. I feel more certain that I will succeed in my entrepreneurial goals and also have a better understanding of how to move about in the world of networking.
Profile Image for Adrienna.
Author 18 books242 followers
January 17, 2009
I was interested in networking and more input about our race as a whole.
Displaying 1 - 8 of 8 reviews

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