Zero Resistance: "The science and secrets of supercharging your sales by eliminating buyer skepticism and mistrust"

by Harry Mills

“Harry Mills demystifies and solves the challenge of selling in the age of Google. A must read for CEO’s, sales leaders and all front line sales staff.”Alistair DavisCEO and Managing Director, Toyota New Zealand“A ground-breaking book that shows us how to sell in the digital age where buyers believe they have all the information and choices they need to buy, without even talking to a salesperson. If you earn your living from sales, Zero Resistance is a must read.”Paul D. CarrollVice President, Lexus Asia-Pacific“Zero Resistance has all the secrets sellers need to excel in a world where customers love to buy but hate being sold to.”Mark GoulstonAuthor, Just Listen and Talking to Crazy“Harry Mills may be the best kept secret in professional sales development. Since discovering his work myself over 10 years ago, I have put into practice his techniques and seen quick, lasting results. In Zero Resistance, Harry combines his highly pragmatic approach with recent scientific discoveries. He shows sellers how to eliminate resistance, connect quickly with prospects and become trusted advisors. Sales professionals should adopt Zero Resistance as their new bible.”Kevin Raybon
VP, Sales operations, Schneider Electric Harry Mills Harry Mills is the founder and CEO of The Aha! Advantage, an international consulting and training firm. For the past 27 years, The Aha! Advantage and its legacy firm, the Mills Group has been helping a mix of blue chip clients grow their sales and clinch big deals.He is the author of 14 acclaimed books on sales, motivation, persuasion, business development and negotiating that have been translated into 18 languages. His newest book, Zero The Science and Secrets of Supercharging your Sales by Eliminating Buyer Skepticism and Mistrust was released in February 2017.His book The Rainmaker’s Toolkit, How to Find, Keep and Grow Profitable Clients was selected by CEO Advisor as one of its top ten U.S. Business books in 2004 and described as the “new bible in professional services.”An accomplished deal maker, Harry has authored three books on negotiation including The Streetsmart Negotiator. How to Outwit, Outmaneuver and Outlast Your Opponents.Harry has built his reputation by translating the latest research of social psychologists, behavioral economists and neuroscientists who study persuasion into practical, cutting- edge insights and books.Harry is a regular keynote speaker at international conferences and is the subject matter expert for persuasion for the Harvard’s Business Review’s flagship Manage/Mentor program

259 pages, Kindle Edition

Published February 1, 2017

About the author

HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review’s Manage/Mentor program and author of Artful Persuasion, The Rainmaker’s Toolkit, and other notable books.