Acclaimed food stylist Denise Vivaldo shares the tips and secrets of the trade with cooks and foodies alike who want to become master stylists. It takes a steady hand to arrange the chocolate curls and drizzle the caramel sauce in elaborate designs on top of that sumptuous tiered cake. Whether for food blogs, television, books, magazines, movies, menus, or advertising, food stylists and photographers learn to slice, plate, tweak, and arrange so the dish becomes less a bit of food and more the work of an artisan.With Denise and coauthor Cindie Flannigan’s help, you’ll find out how to get started, what equipment you’ll need, how to find clients, tips to staying successful in the business, and—most importantly—how to craft and style food (and products that appear to be food) so it all looks delicious from every angle.This paperback edition of The Food Stylist’s Handbook has been fully updated and revised to help current culinary professionals, armchair chefs, bloggers, and food photographers understand how to make every picture tell a story.
this was a pretty helpful book and i would definitely use it in the future to look back on. lots of info on starting your own business as well, so it’s not just strictly food styling tips. this book also made me realize there are paths in television/movies for food stylists which i thought was very cool!
Actual rating: 3.5 stars. This book is definitely for people who want to become a food stylist/start their own business as one, and despite neither of those applying to me, I enjoyed it a lot! Even if you have just a passing interest, I think you’ll find this book interesting. While there is a lot of detailed stuff that the layperson is probably going to skip, Vivaldo also includes so many random fascinating tidbits. The only thing I was disappointed with was Vivaldo neglecting to talk about any laws that would impact a food stylist. Oh well, maybe there aren't none? I know one thing: I will never look at food in media the same way ever again.