Retailing

by Patrick M. Dunne, Robert F. Lusch

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne and Lusch bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style filled with pictures and exhibits. It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAILING includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, "Planning Your Own Retail Business" exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions.

Genres: Business

582 pages, Hardcover

First published January 1, 1992

Reviews

[. · Rating 2 out of 5]

((College read))

I think this is a very good book to read overall if you are looking to get into retailing. My only issue with it is that it is pretty outdated. It mentions that e-tailing is starting to become a bigger thing when it has already been big for at least a decade. It also kept referring to the "recent" 2008-2009 recession. It's not recent anymore. So, this wasn't a bad read for college. I learned a lot about different theories regarding retailing and all of the planning that goes into retailing in general. However, it certainly dragged on when it came to population and various aspects. My class also skipped a chunk of the chapters, which further indicates some of the information is outdated. Hopefully, the authors/publisher will come out with an updated version because quite a bit of the stuff mentioned doesn't necessarily apply anymore. Maybe we will see one in 2021-2023 or so. Unless there already is one, and I'm clueless?

[Ashley · Rating 2 out of 5]

I found this book to be tedious at times but then again, rather informative. For the most part, I found it boring and drawn out. Part of my problem was the fact that I had this textbook for a class that I took during the summer semester, as part of a full course load. The chapters were just so long and having to read 2-3 of them a week on top of my other classes with 2 or more chapters made for a stressful couple of months.

[Dani]

I haven't read this exact copy as the one I have read is not here. However, Dunne is an excellent writer and I found "retailing" first canadian edition by Dunne, Lusch and ricker to be very educational and helpful

[Alina · Rating 5 out of 5]

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