El libro de la comunicación visual (Concise Advise)

by Mark Edwards

Una imagen vale mas que mil palabras y esto no es solo un dicho. Una imagen impacta, capta, inspira, seduce, se hace viral... pero tambien explica, define y demuestra. Por eso, es mucho mejor mostrar una idea con dibujos e ilustraciones que intentar explicarla con palabras.El libro de la comunicacion visual te ensenara el poder infinito de la imagen y podras conseguir que incluso conceptos abstractos y complejos parezcan concretos, sencillos y reales. A traves de estas paginas descubriras todo tipo de imagenes visuales, iconos, colores, graficos e ilustraciones y como combinarlos con un poco de creatividad. Tus ideas cobraran vida!Promocion de lanzamiento: compra el libro sin gastos de envio. Realiza el pedido enviando un correo a info@lideditorial.com

109 pages, Hardcover

First published June 1, 2015

About the author

Mark Edwards is the founder of Whiteboard Strategies Ltd, a consultancy that specializes in sales strategy, training and visual communications. He is the author of The Visual Communications Book

Reviews

[Am Y]

A good collection of different ideas in visual comms: e.g. using arrows, shapes, relative size, cartoons, distance, graphs, venn diagrams, pie charts, etc etc to depict concepts.

However the standard of English left much to be desired, which greatly marred the reading the experience. Sentences were expressed rather inelegantly (e.g. there was a sentence that read something like, "A useful thing about __ is its many uses") and the grammar and phrasing were pretty bad in some places.

Also, if I had a dollar everytime I saw "led" (the past tense of "lead") being misspelled as "lead", I would be rich now.

[Stefano De Gemmis]

Not giving what was promised

The book clearly says in the early pages that it is going to provide tools followed by examples to clarify how to efficiently use the tools. Not only the tools provided are ridiculous, the once that are not even taught anymore in business class, but the examples provided are not comprehensive and clear. This was literally wasted money.

If you have a business background, this book is a complete waste of time. If you don't, this book is not going to be very useful in any case either.

[Hugo Martín]

El autor se debió de sentir como Newton descubriendo la gravedad o Darwin escribiendo sobre el origen de las especies, sin embargo el libro se asemeja más a los apuntes de un estudiante promedio de economía de 2° de la ESO.

[Ach Spydark]

It's for the beginner who doesn't know how to create infographics. Use tools, diagrams, arrows etc. If you looking for an advanced detail, this might not fit for you.

[Maxim Baranov]

Почти бесполезная книга.
Сам автор предлагает ее как подставку для кофе. Это будет ее лучшее примененние.

[Thk]

Thought it was slightly useful - after reading Dan Roam's Show and Tell, I have downgraded the rating to 1 instead.