CB: Consumer Behavior

by Barry J. Babin, Eric G. Harris

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource.
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400 pages, Kindle Edition

First published July 29, 2008

About the author

Barry Babin has authored over 70 research publications in some of the most prestigious periodicals, including the JOURNAL OF MARKETING, the JOURNAL OF CONSUMER RESEARCH, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. He has won numerous honors for his research, including the University of Southern Mississippi's Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. Dr. Babin is the president of the Academy of Marketing Sciences and the former president of the Society of Marketing Advances. He is the head of the Department of Marketing & Analysis at Louisiana Tech. He also is the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Dr. Babin has coauthored four textbooks to date: Wiley's ESSENTIALS OF BUSINESS RESEARCH; Prentice Hall's MULTIVARIATE DATA ANALYSIS, 6e; and Thomson's revision of Zikmund's MARKETING RESEARCH titles.

Reviews

[Brittany · Rating 4 out of 5]

This book was probably one of the easiest books that I had to read for class. I would recommend this book to anyone who was planning on using it for a future class. The class itself isn't too hard but this book makes it that much easier.

[Jesse VanDeWalker · Rating 4 out of 5]

An engaging, interesting text about Consumer Behavior.