黑天鵝經營學：顛覆常識，破解商業世界的異常成功個案

by 井上達彥, 梁世英 (Translator)

經濟新潮社商管理財

304 pages, Paperback

Published May 4, 2017

Reviews

[Roy · Rating 4 out of 5]

This book focuses on 5 award-winning case study-based studies from the prestigious Academy of Management Journal, demonstrating the unique insights we can derive from in-depth qualitative analysis. In contrast with the well recognized hypothesis testing approach, the case study method relies on thorough investigation into the various contextual and contingent components that contribute, directly or indirectly, to the observed results. Though dismissed by some researchers as less scientifically rigorous due to its inherent limitations, the case study method has proven its worth by facilitating groundbreaking findings that not only reshaped people's understanding of fundamental concepts but also gave rise to many new hypotheses for further testing, thus gradually establishing itself as a valuable complement to the hypothesis testing method. For example, meticulous analysis of so-called statistical outliers can sometimes shed more light on the causal relationships among key factors than a simple regression may reveal. Perhaps more importantly, the case method serves as a sobering and humbling reality check of the complex nuances behind each individual observation, since the real world is rarely as straightforward and clear-cut as a statistical regression line might lead us to naively believe.