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50 Classics

50 Business Classics: Your shortcut to the most important ideas on innovation, management and strategy

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What do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from?

A single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration. With insightful commentaries on over a century of landmark writings, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - illuminated and clarified as never before, in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter
· Entrepreneurship
· Leadership
· Management
· Strategy
· Business history
· Personal development
· Technology and innovation

Summarizing the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

400 pages, Paperback

First published April 3, 2018

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1120 people want to read

About the author

Tom Butler-Bowdon

58 books325 followers

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Displaying 1 - 24 of 24 reviews
Profile Image for Corey.
209 reviews9 followers
June 30, 2018
Summary:
This book felt a bit like cheating, it's a summary of 50 classics. I'm glad I delved into it though because it helped me accrue a vast amount of well-distilled information. Lots of which came from dated books that I may not find relevant or palatable in their entirety. The author has a knack for this process of distillation, and seems to have made a career from it. The chapters are bite-sized, well formatted and the books are well chosen.

I would recommend this book to anyone reading business books who wants to jump the queue or get a feel for what they do and don't want to read.

The main message I took from this book is the 50 messages below. :P

Each book in a nutshell:
- There are no shortcuts to wealth, aside from right vocation, good character and perseverance - and don't forget to advertise.

- Don't be afraid to be different. On entering any new field or an industry, aim to really shake it up and provide new value.

- The wealth creator has a moral obligation to enrich the lives of others in whatever way they can.

- Our civilisation is as much managerial as it is capitalist.

- Society's interests are best served by giant monopolies which provide quality and lower prices for the consumer.

- Bigger companies can fall into a trap in which it only makes sense to serve existing customers; but new customers and technologies are where the growth is.

- Don't be cowed by the big players in your industry, or the people with credentials. The main ingredients in business success are vision, patience, and agility.

- The measure of a company is not how much it can expand in good times, but whether it is able to withstand downturns and crises and carve out a long-term future.

- Quality is not the result of an individual worker, but must be part of a system.

- No one is born effective, just as no one is born a leader. Effectiveness depends on clarity of aims and the desire to contribute.

- The best negotiators focus on principles, not attempts to manipulate.

- Artificial intelligence and automation, as well as providing business possibilities, will transform the economic and political landscape.

- The key to real prosperity in business is to work on your enterprise, not in it.

- Thinking big is the basis of all great enterprises and fortunes.

- Nothing really prepares you for leading an organisation and getting it through the inevitable crises.

- Great products are about art as much as technology.

- A few good books and practical experience will serve you just as well, or better, than going to business school.

- Before anything else, the fundamental purpose in starting any new enterprise is to create meaning.

- To fulfil their potential, people and organisations need higher-level goals that go beyond their own gain or profit.

- There is always a huge market for things that people want that, with a sudden drop in price, they can now afford.

- Companies make the mistake of focusing on the competition when they should be focused on creating big leaps in value for the customer.

- Going into a line business solely to make money is rarely a good idea. Be motivated by the wish to make things better for people in some concrete way.

- It is the simplifiers, not the innovators, who take the really big prizes in business.

- It is one thing to survey customers about what they want, but quite another to actually be on their side.

- Organisations increasingly find that they rise or fall depending on the quality of their teams.

- Great innovations seem simple and obvious in hindsight.

- Companies stop growing because they fail to correctly understand what business they are in.

- Widely shared information and devolution of power can make an organisation unified and powerful.

- People will naturally want to do their best for an organisation if they feel that their need for personal development is being met.

- There is a distinct pattern to the acceptance of new products in the marketplace, ignorance of which doom many start-ups.

- We waste too much energy trying to fix our weaknesses. Successful people single-mindedly work to amplify their strengths,

- It's senseless trying to go head to head with an established leader of a product or category. Instead, develop a new product or service that you can be first in.

- If you believe in your idea so much, be willing to be proven wrong on it by relentless testing and iteration. Whatever survives of the process you will know has a market.

- More women at the top is not just good for its own sake; companies will only succeed if they are properly representative of half of their market.

- Only by creating a culture of learning and innovation will you attract the right people to your enterprise.

- Time, discipline, and focus are the most important ingredients in building a fortune.

- Huge enterprises can be built by giving people a small moment of joy in their day.

- Great companies are communities in which there is a genuine commitment to every member's potential being realised.

- A person or organisation only really succeeds in a big way when they arrive at a crystal clear awareness of their purpose - what they are doing to advance others and the world.

- The first rule of business is to create a real business that can be constantly ratcheted up and used to fund future growth.

- A big company does not have to be bloated. With good management it can react quickly to changing market conditions.

- Even when it loses you money in the short term, a radical desire to please the customer builds loyalty that makes for long-term success.

- Willingness to fail frequently, while absorbing the lessons of failure and making constant adjustments, is the only real path to success.

- Increased efficiency allows workers as well as managers and owners to prosper.

- Competition is overrated. The most successful businesses are those which create a natural monopoly through the brilliance of their product.

- The key to great corporate performance is not employing great people, as conventional wisdom says, but letting your existing people flower.

- To succeed in business, balance boldness and promotion with patience, caution, and flexibility.

- The visionary entrepreneur is not content to create a business, but must shape the future.

- Never underestimate ow far you can go by just being yourself.

- New practices in manufacturing and management have saved vast resources and brought higher-quality goods.
Profile Image for Diego Leal.
453 reviews14 followers
March 25, 2019
Some summaries of some really good books.

Introduction

1. P. T. Barnum – The Art of Money Getting (1880)
There are no shortcuts to business success; good character is everything… and it helps to advertise

2. Richard Branson – Losing My Virginity (1998)
Don’t be afraid to be different. On entering any new field or an industry, aim to really shake it up and provide new value

3. Andrew Carnegie – The Gospel of Wealth (1899)
The wealth creator has a moral obligation to enrich the lives of others in whatever way they can

4. Alfred Chandler – The Visible Hand (1977)
It is not entrepreneurship but management that has brought the greatest advances in business

5. Ron Chernow – Titan: The Life of John D. Rockefeller, Sr. (1998)
Society’s interests are best served by giant monopolies which provide quality and lower prices for the consumer

6. Clayton Christensen – The Innovator’s Dilemma (1997)
Businesses must purposefully engage in “disruptive innovation” if they are to survive and prosper

7. Duncan Clark – Alibaba: The House That Jack Ma Built (2016)
Don’t be cowed by the big players in your industry. Vision, patience, and agility can see you outpace them

8. Jim Collins – Great by Choice (2011)
Great companies outperform even in turbulent times

9. W. Edwards Deming – Out of the Crisis (1982)
Enterprises with an extreme focus on quality, better systems and constant improvement have the edge

10. Peter Drucker – The Effective Executive (1967)
Effectiveness at work depends on clarity of aims and the desire to contribute

11. Roger Fisher, William Ury & Bruce Patton – Getting To Yes (2011)
Successful negotiation is based on principles, not pressure

12. Martin Ford – Rise of the Robots (2015)
Automation and artificial intelligence will change the landscape of work and production forever

13. Michael E. Gerber – The E-Myth Revisited (2001)
The key to real prosperity in business is to work on your enterprise, not in it

14. Conrad Hilton – Be My Guest (1957)
Faith in your idea and thinking big are essential to building a great business

15. Ben Horowitz – The Hard Thing About Hard Things (2014)
Nothing really prepares you for leading an organization and getting it through the inevitable crises

16. Walter Isaacson – Steve Jobs (2011)
A great vision can require shocking intensity to realize

17. Josh Kaufman – The Personal MBA (2010)
You don’t have to spend a fortune getting a good business education

18. Guy Kawasaki – The Art of the Start (2004)
The fundamental purpose in starting any new enterprise is to create meaning

19. John Kay – Obliquity (2010)
Companies that put profits before mission inevitably falter in the long-term

20. Stuart Kells – Penguin and the Lane Brothers (2015)
Build an enterprise that uplifts people or opens up knowledge to millions

21. W. Chan Kim & Renée Mauborgne – Blue Ocean Strategy (2005)
Companies make the mistake of focusing on the competition when they should be focused on creating big leaps in value

22. Phil Knight – Shoe Dog (2016)
A great businesses can be the result of a personal passion writ large

23. Richard Koch & Greg Lockwood – Simplify (2016)
It is the radical simplifiers of products and services, rather than the innovators, that win the big prizes in business

24. Terry Leahy – Management in Ten Words (2012)
Simplicity and clarity are the most powerful advantages in business, but you only arrive at them by being radically customer-centric

25. Patrick Lencioni – The Five Dysfunctions of a Team (2002)
The best teams trust each other, welcome conflict, are accountable, and focus on results

26. Marc Levinson – The Box (2006)
How a simple innovation, the shipping container, transformed world trade

27. Theodore Levitt – Marketing Myopia (1960)
Truly understand what business you are in, and you have a chance of shaping your future

28. Stanley McChrystal – Team of Teams (2015)
Transparency of information enables people to make good decisions and creates unity of purpose

29. Douglas McGregor – The Human Side of Enterprise (1960)
People will naturally want to do their best for an organization if they feel that their higher personal development goals are being met

30. Geoffrey A. Moore – Crossing the Chasm (1991)
Attracting early adopters to your product does not mean you will capture the mainstream market

31. Tom Rath & Barry Conchie – Strengths Based Leadership (2008)
Maximizing your strengths, not trying to correct for your weaknesses, is the key to work success

32. Al Ries & Jack Trout – Positioning (1981)
Successful companies don’t simply sell products, they occupy very specific spaces in people’s minds

33. Eric Ries – The Lean Startup (2011)
A lack of resources can be a boon in creating new enterprises, with experimentation and analysis replacing grand strategy and capital

34. Sheryl Sandberg – Lean In (2013)
More women at the top is not just good for its own sake, companies will only succeed if they are properly representative of half of their market

35. Eric Schmidt & Jonathan Rosenberg – How Google Works (2014)
Only by creating a culture of learning and innovation will you attract the right people to your enterprise

36. Alice Schroeder – The Snowball: Warren Buffett and the Business of Life (2008) Time, discipline, and focus are the most important ingredients in building a fortune

37. Howard Schultz – Pour Your Heart Into It (1997)
Huge enterprises can be built by giving people a small moment of joy in their day

38. Peter Senge – The Fifth Discipline (1990)
​Great companies are communities in which there is a genuine commitment to every member’s potential being realized

39. Simon Sinek – Start With Why (2009)
Average companies are focused on “what” they produce. Great business leaders inspire people to take action by galvanizing them behind a compelling reason, a “why”

40. Seema Singh – Mythbreaker: Kiran Mazumdar-Shaw and the Story of Indian Biotech (2016)
Advanced industries can emerge in unlikely environments

41. Alfred P. Sloan – My Years with General Motors (1963)
A new breed of huge corporation required a different kind of management

42. Brad Stone – The Everything Store: Jeff Bezos and the Age of Amazon (2013) Relentless innovation to please the customer and a very long-term view created a dominant online retailer

43. Matthew Syed – Black Box Thinking (2015)
Willingness to fail frequently, while absorbing the lessons of failure and making constant adjustments, is the only real path to success

44. Frederick Winslow Taylor – The Principles of Scientific Management (1911) Dramatic increases in productivity benefit capital and labor alike

45. Peter Thiel – Zero To One (2014)
To grow faster, the world needs transformative technology and business models

46. Robert Townsend – Up the Organization (1970)
People are most motivated and successful at work when they are left to do their thing and treated as human beings

47. Donald Trump – The Art of the Deal (1987)
To succeed in business, balance boldness and promotion with patience, caution and flexibility

48. Ashlee Vance – Elon Musk (2015)
The visionary entrepreneur should not just create a business but shape the future

49. Jack Welch – Jack: Straight from the Gut (2001)
Never underestimate how far you can go by just being yourself

50. James P. Womack, Daniel T. Jones & Daniel Roos – The Machine that Changed the World (1990)
New practices in manufacturing and management have saved vast resources and brought higher quality goods
Profile Image for Richard.
154 reviews1 follower
July 23, 2024
Business books carry, maybe, one good idea each. You then have to read through a buttload of ''real life'' examples while the writer is trying to push this one idea as the only true condition in which you will get the desired results. This is the main issue with business books.

Then you get an extra 300 pages with just words, fluff. Most of them only try to flatter the people who read them.

And these are business books (self help books in reality) in a nutshell. This one proves it.

Also why is Trump's book included here? Εμετός.
Profile Image for Kuang Ting.
195 reviews28 followers
November 8, 2024
《一次讀懂50本經典》這個系列目前有八本書,而且全部都有翻譯成中文,這是一個很棒的書評合集,作者Tom Butler-Bowdon是一位澳洲人,他曾經在澳洲新南威爾斯州政府工作過,擔任的工作類似幕僚,幫官員編寫演講稿。他在YT的影片中回憶這段經驗讓他學會怎麼濃縮重點,因為官員都很忙,他們要求底下的文膽盡量把報告的重點濃縮在一張A4紙上。

這就是現在書評最流行的寫法,一頁A4如果換算成中文正常間距、字體12的話大約1000~1300字,差不多是現在社群媒體書評寫作的字數上限,更多的話就失去耐心直接滑掉了。如果你要發小紅書,最多也只有1000字。如果你去看轉換成粉絲專頁的媒體文學副刊,那些散文也大約落在這個區間。假如你有嘗試寫重點摘要,體感上大概能知道1000~1500字確實可以傳達不少資訊了,不要廢話或離題,可以將一本書的主旨清楚傳達。

假如要深度評論,至少要2000字以上,比較能有起承轉合,2000字其實如果有寫作習慣的人大概1-2個小時就能寫完,就像我這篇單純敘述口吻,平實敘述一件事情,沒有去探究細節和引用其他資料,很快就能完成,一般日記也是這種寫法,單純把腦中漂過去的想法和感受寫下來。

如果要分享在有新聞公信力的媒體平台,或者是以出版為目標,或是學術性質的評論,字數有機會超過3000字。之前讀過吳明益老師希望學生能訓練自己習慣寫3000字的文章。這個字數大約是九歌散文紙本書頁面5~6頁,內容很扎實,但也要看你寫作的主題,除非是自己喜愛的題材,否則要寫到3000字會滿痛苦,讀者也能讀出來根本沒有感情。

我很喜歡讀書評,特別是這種書評合集,但如果你去認真研究,就會發現這種書超級少! 為了避免完全跟社群脫節,我也是會在社群媒體潛水看看目前閱讀社群的活動,現在很流行寫讀書心得,閱讀帳、BookTube、Bookgram都有很多粉絲(不像我都沒粉絲😅),發文也會針對不同平台的調性量身訂製。我一開始犯了那種古代讀書人的陋習,覺得這種寫作不夠文學,也不稱稱自己有幾兩,算個老幾,頗自以為是XD。

後來看了國內外一些讀書網紅的分享,也才恍然大悟自己短視近利,他們面對鏡頭都落落大方、侃侃而談,分享閱讀的多重境界,看完就自嘆不如了,他們有社群思維,反觀自己閉門讀書。但有好有壞,感覺大家閱讀都是為了交流,反而自己越讀越迷惘呵呵。不過當代網路社會眾說紛紜,基本上沒有共識,閉門讀書唯一的好處就是可以不受干擾,時間一久會形成自己的思考模式。在自己思維尚未成熟前就被集體思維主導的話,應該會無所適從,一些淺見供有緣人參考^^。

我有找到幾本英文書評合集,這種書如獲至寶。50 Classics這個系列我目前讀了四本,而且我還網購二手書! 這種書要買回來收藏,讀起來也沒時間壓力。過去一年我也有讀了另外兩本書評集,讀書筆記等我有空再來寫,最近換工作要專心上手~《Sunday Best: 80 Great Books from a Lifetime of Reviews》和《Around the World in 80 Books》。50 Classics和這兩本都是最頂級的書評了,我想不到質量更好的寫法了。

英國泰唔士報周末版叫Sunday Times,他的首席書評人John Carey是英國最知名的文學評論家之一,他也是牛津大學的教授,也擔任過國際曼布克獎主席,他也有寫了一本《A Little History of Poetry》,這個A Little History書系是耶魯大學旗下廣受歡迎的通識讀本,中文翻譯為《40堂公開課》,例如《文學的40堂公開課》,漫遊者文化目前也出版好幾本了。

我也好想找時間要來研究English poetry,幾個月前接觸莎士比亞,覺得用英語讀詩好好玩,而且很神奇現在竟然開始能讀懂英語詩,英文只要不用托福的讀法,就都超有趣! 每次讀英語文學類的書都一直在引用Wordworth、Yeats、T. S. Eliot等人,我還看到一本《The Waste Land: A Biography of a Poem》講述二十世紀最偉大的詩《荒原》如何影響整個20世紀歐美文學圈。每次”延伸閱讀”都覺得不可思議,浩繁書海,何時可以盡情徜徉? 所以要趕快認真工作,趕快財務自由~

John Carey自從1977年就受邀為Sunday Times寫書評,一寫就四十幾年,累積了超過一千篇作品。他1987年曾經出版過《Original Copy: Selected Reviews and Journalism, 1969-86》收錄過初期的作品,這本《Sunday Best》是收錄後面三十幾年的作品,時間跨越1980~2020年代,根本就book review chronicle,連書評讀起來都有”時代感”,你就知道多厲害! 這本心得以後有時間再回來寫,它讓我彷彿變成British reader回顧成長過程中接觸到的英美文學。

John Carey也寫過《Pure Pleasure: A Guide to the Twentieth Century's Most Enjoyable Books》,介紹100本20世紀的經典讀本。我在查閱讀合集的時候,發現2000年之交有好幾本回顧20世紀書籍史,很難想像20世紀已經離我們那麼遠了。今天川普又當選,世界歷史的走向到底會怎麼發展呢? 與其擔憂,不如回到安靜的文本中靜靜的研究吧~

《Around the World in 80 Books》作者David Damrosch是哈佛大學比較文學系主任2021年出版的世界文學導讀,這本不得了,哈佛學者的書都品質保證,含金量極高! 他把世界文學區分成16個版塊,你可以Google它的Table of contents就可以看到書單。我第一次接觸到中東、波斯、中南美、加勒比海(安地列斯群島)、非洲文學!! 雖然每個版塊大約都只有4~5篇短文,但每篇都是大補帖,讓我見識到世界文學地景之幅員遼闊,真的好希望能一直泡在圖書館裡(或自己家裡),慢慢品味這些文學經典。

我已經很久沒有那種因讀書接觸新領域而起雞皮疙瘩的快樂了~書中在日本板塊有介紹日本俳句之聖松尾芭蕉和《源氏物語》,台灣文化在某種程度上被日本殖民😌,我聽過他們,但很神奇的是從來沒有去研究過作者和作品的故事! 接著,我們又來到中美洲,接觸到阿茲提克和馬雅文明的詩,我這幾天又看到一本墨西哥作家José Juan Tablada的書《微物的情歌:塔布拉答俳句與圖象詩集》,印象中他也有在墨西哥板塊被提及。中國的板塊他提及西遊記、魯迅、張愛玲、莫言、北島,這些我就很熟悉了~真的是literary journey❤️。

繞了一大圈,回到50 Classics。因為後續還有好幾本可以寫,暫且先停在這裡。Tom Butler-Bowdon有在經營Substack,名稱叫做「Success On Earth」,50 Classics前幾本都是自我成長的書籍,也包含成功學,甚至透過哲學來思考何謂成功的人生。標題這本50 Business Classics是他最新的一本作品,出版於2018年,大部分都是暢銷類的商業書籍。商業圖書較難歷久彌新,每隔幾年就會流行不同的商業思維,例如十幾年前很流行傑克威爾許等business guru的經營哲學,但事過境遷,他提倡的比例淘汰制讓美國企業習慣性mass layoff,如今已讓勞方對於企業失去信心,Corporate America也就瀰漫一股消極的工作氛圍,這也是川普可以獲得大眾支持的原因之一。

50 Classics是一個非常讚的書評合集系列,超感謝時報出版願意全部引進! 對於上班族來說,商業書籍是最適合的讀本,不妨讓大師領路,一本當50本,這種投報率太高了,還0手續費,動動手指翻翻頁就有充實的意識流,ETF的股息要再投入,真是完美的投資組合!
171 reviews1 follower
June 26, 2024
Why read 50 books when you can read one?


I do enjoy TBB's summaries and will definitely be buying more in this series.
Profile Image for Trish Honch.
54 reviews1 follower
August 23, 2022
Greetings and hello!

I am an interstellar talent scout of the Castor Moving
Group Network. You may call me Glorbalorbl. My
home is in the Zubenelgenubi system, a multi-star
neighborhood which lies conveniently close to your
home system's ecliptic plane. As a result of this
geometric convenience, us Zubenelgenubians have
long been capable of analyzing your home planet
using techniques like the TTV method familiar to
you, and we are even fully capable of direct
spectroscopic analysis of your atmosphere, but even
if we were limited to your primitive methods, or
limited to one star system, we would still have
known about your biosphere since long before your
particular species showed up on the scene, because
we are a much older civilization that has migrated
into the area from elsewhere in the galaxy.

We have occasionally glanced your way in curiosity
since before the first campfires began dotting the
dark side of your planet. Upon observing your
behaviors as you developed your unique identity
among the lifeforms of your world, we quickly knew
that you showed a lot of promise, but also
possessed many problematic qualities. As for these
troublesome characteristics, you seemed apparently
unable or unwilling to recognize and remedy them in
as timely of a manner as we have come to expect
from most species that we consider to be developing
toward true intelligence.

We have long wanted to give you the benefit of the
doubt, noting that your home planet is as dynamic
as it is beautiful. The challenges faced by the
evolution of life on your world presented you with
many harsh realities and many long threads of
intergenerational trauma. We get it, you grew up in a
tough neighborhood. You did not have the benefit of
growing up slowly on a fully-stable paradise planet
orbiting neatly in a flare-free band of space around a
fully-convective star with an extremely long main-
sequence lifespan, like my species originally did... or,
in fact, like most of the intelligent species in the
galaxy did.

Nonetheless, it was frustrating enough watching the
constant setbacks that resulted from your
stubbornly persistent myopia that we decided to
stop paying much attention to what was going on
over here. The last time anyone in our network took a
serious peek must have been a few hundred Earth
orbits ago. Upon reflection, I must say this appears
to have been a significant oversight on our behalf,
as you have experienced a surprising amount of
change in that time interval.

During a normal shift break on a routine research
mission through the local void, my colleagues and I
were recreationally surfing the plasma veil on the
edge of your Sun's magnetic field when we
happened upon a small craft of yours containing
some cute cartoons and a record that appears to be
titled "THE SOUNDS OF EARTH THE UNITED STATES
OF AMERICA PLANET EARTH" - as lovers of music
and recording arts ourselves, we immediately threw
that shit onto the decks and put the needle down.
While the sound was a little bit primitive and mostly
contained what seemed to our sensibilities like under
-produced source material captured from a single
linear timeline, we had to admit it had some pretty
good tracks on it. Even Greglorbalor the Horrible was
delightedly clapping his digits at times.

As the resident talent scout on our mission, it was
incumbent upon me to reach out to you. Our team
quickly analyzed the current state of your common
languages and colloquialisms, as well as the state
of your science. Using that information I was able to
write you this message, and even select a few
anthems of my alien nation to share with you, which
I hope you will enjoy. My home system, after all, is
renowned for pumping out the phattest beats in the
Orion Arm.

Now, to get more serious. Some of the things I say
may feel to you like harsh criticisms, but I want you
to keep in mind that if I didn't see potential in you, I
would not bother to send you this message. With
that in mind, there are some things I would like you
to consider. In order to apply for galactic citizenship
and be liberated from your current state of
quarantined containment, you are going to need to
meet the following requirements:

1) You must cease your habitual engagement in
avoidable conflict. This includes conflict within your
own species as well as conflict between your
civilization and its environment. Amongst nearly all
enlightened interstellar civilizations, this is the
primary measure by which the relative intelligence of
a life form is established. Any civilization with a
tendency toward violence, duplicity, sabotage, and ill
-will is simply not considered mature enough to
populate beyond their native star system. As long as
you avoid making the breathtakingly obvious
decision to work in harmony with the world you are a
part of, then I must woefully inform you that you and
your music will not be welcome at any of our public
parks, or on any of our relativistic highways, or in
any of our universally-acclaimed utopian garden-
metropolis sanctuaries, or at any of our Galactic
Music Awards ceremonies.

2) You must eliminate poverty. Mismanagement of
resources is generally considered a bad sign when
analyzing the inhabitants of any world. By our
standards, as long as any one member of your
civilization is involuntarily unable to meet their basic
needs, including access to food, shelter, information,
and care, the title of "intelligent" will continue to
elude your species.

3) You must transmit a new collection of your best
music in the direction of my home system, the star
system you know as Alpha Librae, from between the
longitude you call 100°W and 110°W, at the time you
call 12:08 AM, on the date you call June 21, 2038. I
repeat: new mixtape, right ascension 14h 52m 07.6s,
declination 16°08'06.0", at the moment of the
solstice closest to your aphelion, sixteen orbits from
the time of this message, and from the part of your
planet facing most directly away from your Sun at
the time. This isn't an intelligence test like the other
two items I have listed, I simply want a more up-to-
date demo from you. We will have a
receiver/transmitter in position to then distribute
your message rapidly to the Zubenelgenubi system
and, from there, to my colleagues in the Castor
Moving Group Network.

To put it lightly, a good demo is a great first step
toward building your rapport with the rest of us, and
would make your application for galactic citizenship
much more likely to be approved. If your demo is
good, and you've met the other two requirements I
mentioned, then we might be able to finally invite
you to the party. If your application is indeed
approved, you will then have access to the collective
knowledge of the various networks tangling their
way around the Milky Way. That includes an
abundance of helpful information about travel,
communication, computation, longevity, and
spacetime itself, to name a few points of interest.

Good luck, Earth People.

Kindest regards,
Glorbalorblorlbrrgkjegrlkust6;l9[-t67/0
Profile Image for William Budihardjo.
3 reviews1 follower
September 5, 2020
If you read nothing else on Business, start with this book. This book will guide you exploring important topics on business whie giving you stellar insight from the world's best mind.

Some key points standout to me:
1. Great companies often times are not the most innovative ones, but research shown that the characteristic of great enduring companies is by being innovative enough, having discipline/self-control and maintaing risk averse so they could withstand economic downturn.
2. To be continued
Profile Image for Zacaro Caro.
364 reviews8 followers
August 5, 2022
I’m halfway through the audiobook currently and have just bought a copy of the book for myself my business partner and our sales manager. I’ve read several of the books in here and love the summaries of the books I have read, and introduction to the books I haven’t read. I highly recommend this book already even if the last half of the book sucks. Which I’m sure it won’t.
1 review
December 15, 2019
I enjoyed it until the end when he mentioned people rising to the top of their incompetence and then referred to President Trump and asked the question ,"While he may be good in business, does that make him good to be president?". This question was posed "hypothetically" even though it had nothing to do with the book that was being reviewed. He exposed his liberal bias at that point and I wrote the book off as more fake news.
6 reviews
April 11, 2024
The book was interesting, but it was nothing special.

I had noticed a lot of grammar errors and a quote that is just wrong.

“Musk as the real-life Tony Stark from X-Men”
(Tony Stark is from the Avengers).

Although I understand the point that was made, I feel as if research should have been properly conducted to ensure that 100% of the book holds no grammar errors and wrong information.

Other than the issues, the book did a good job at summarising 50 of the business classics.
Profile Image for Mesti Baca.
42 reviews1 follower
August 30, 2020
Bukunya bagus, tetapi dengan segudang ide yang bisa ditangkap membuat buku ini sedikit berat dan juga tidak cocok untuk dibaca secara cepat.
Idenya berpindah secara tidak beraturan dan melompat-lompat, mungkin cukup keren jika digunakan untuk referensi membaca buku bisnis
54 reviews
November 26, 2020
A fantastic stepping stone

I thoroughly enjoyed this book and believe it to be a stepping stone into greater things. In fact I've added it's recommendations to my Amazon kindle but lost to purchase in the future. Well worth it.
Profile Image for Santosh Panda.
1 review33 followers
April 21, 2019
Fantastic book to be aware of the business leaders, their strategy, management, philosophies, success, failure, and life!
Profile Image for Vahagn Grigoryan.
31 reviews4 followers
March 28, 2020
This book is like a glossary for other business books. Very interesting to know about so many books in a nutshell.
7 reviews
August 14, 2024
Good inspo/TLDRs on books I want to read in the future. Nice to have themes quickly and efficiently distilled down.
9 reviews
August 20, 2024
Perfect if you want suggestions for new business books to read. Based on the summaries in this book, I've added a couple of dozen titles to my reading list.
Profile Image for Renreadstories.
38 reviews
October 23, 2024
All the money i spent on different financial literacy books when i could have just bought this breaks my heart.
Profile Image for Mane.
2 reviews1 follower
February 26, 2025
Quick guide what you will need to dig deeper. But it's also very much satisfying.
20 reviews
September 28, 2020
It's a summary of the 50 best books in business (as per the author). Now, I know that sounds bad, and much like some of the start-ups which make 5 min audio clips from books. But it's actually a great book for 2 reasons.

1. Based on a couple of books I had read from within the list, the distillation is a good job- clear and gets the crux of the story well.

2. Coming from a non- business background, I think this was much needed for me to understand some business vocabulary and perspective. Atleast I won't be blank looking at the business section in Crossword next time.

So it could serve as a good primer on business books- and you learn a lot. It's interesting and compelling to read from the start till the very end (which is obvious since it compresses 50 books).
Profile Image for Talita Sefa.
26 reviews
March 6, 2023
3.5

If you're looking for a guide to read which book for a specific insight or category of business, this book provides 50 helpful and concise book summary to narrow down into the book that will be suitable for you. The book provides 3 categories of: Entrepreneurship & Innovation, Management & Leadership, Strategy & Marketing. All those 50 book summary is claimed to be Business Classic because based on the author they remain relevant despite of the book's age and the business landscape that is constantly changing. Overall, this is also a nice book to read and to add more insights, even though you are not looking for any business tips or business good case practice.
Profile Image for Mate Veres.
12 reviews
July 7, 2025
It does what it promises: offers a comprehensive summary of some of the major works in the business sphere. Its no substitute to actually reading those books, never mind actually running a business.
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