The Rough Guide to Switzerland is the ultimate guide to the country where tourism as we know it first took off. The Alpine landscape that so entranced Thomas Cook's pioneering group of package tourists in 1863 still draws tourists in their millions. Whether you're looking to check out the 365 days-per-year snowboarding scene in Zermatt, wander the medieval streets of exceptionally preserved Bern or sleep on the straw in a Valais farm, you'll find plenty of insight and advice from our team of expert authors. Beyond the hinterlands, we uncover the surprisingly dynamic alternative scene in Switzerland's cities, its cutting-edge contemporary galleries and myriad film, music and design festivals, not to mention the scientists at CERN attempting to discover the neutron-sized building-blocks of our universe in the world's biggest experiment. Make the most of your trip with The Rough Guide to Switzerland .
Founded in 1982, Rough Guides Ltd is a British publisher of print and digital guide book, phrasebooks and inspirational travel reference books, and a provider of personalised trips. Since November 2017, Rough Guides has been owned by APA Publications UK Ltd, the parent company of Insight Guides. With the company's personalised trip service encompassing over eighty destinations, and 200 guidebooks covering 180 destinations, Rough Guides is a multi-faceted travel platform, with global sales of 100 million guidebooks since their inception.