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Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches
From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup , a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its
· Get into the Trenches
· Know if You’re a Speedboat or a Sailboat
· Obsessively Take Advantage of Your Unfair Advantages
· Do What You Do Best, and Outsource the Rest
· Build in Flexibility and a Diversified Focus
· Think Milestones, Not Time
· Nail It Before You Scale It
· 1 Percent Better Is 1000 Percent Better
· Gain Buy-in with Heart-Based Momentum
· Success Doesn’t Equate to a Successful Exit
Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its
· Get into the Trenches
· Know if You’re a Speedboat or a Sailboat
· Obsessively Take Advantage of Your Unfair Advantages
· Do What You Do Best, and Outsource the Rest
· Build in Flexibility and a Diversified Focus
· Think Milestones, Not Time
· Nail It Before You Scale It
· 1 Percent Better Is 1000 Percent Better
· Gain Buy-in with Heart-Based Momentum
· Success Doesn’t Equate to a Successful Exit
Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
256 pages, Hardcover
Published January 16, 2018
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Displaying 1 - 8 of 8 reviews
March 11, 2018
The content of the book is good, with alternative views and insights that really can help, but the brothers opted to read the book themselves (on the Audible version) and they should have stuck to writing the book..
The content is filled with great nuggets of information and inspiration to think differently. No huge, revolutionizing insights, but good content. Recommended read for startup founders or advisors working with startups
The content is filled with great nuggets of information and inspiration to think differently. No huge, revolutionizing insights, but good content. Recommended read for startup founders or advisors working with startups
August 12, 2018
This is a terrific book that I had hoped would give me some fresh ideas and insider tips for setting up my internet bookstore. It was helpful in some key areas, but it's a book written more for the service and merchandiser trade startups. I'm definitely hanging on to the book though (I give away tons of books to the local library and elsewhere annually), because I may get a wild hair after I retire. Who knows?
April 13, 2024
Quick paced and informative. The Reums offer practical advice for founders, and cover all parts of the process - founding, product market fit, scaling, and sales. Their ideas are well formulated and thought provoking. Highly recommend for anyone with a company or thinking about starting one. Based on their experience, their focus is geared towards consumer products, versus tech or other industries.
Shout out to Paris Hilton's memior for recommending this.
Shout out to Paris Hilton's memior for recommending this.
February 27, 2018
Bravo to Courtney and Carter Reum for writing a best-selling guide for budding entrepreneurs! If you're hoping to start and sell a business for big bucks, 'Shortcut Your Startup' is a helpful guide to doing just that.
March 17, 2019
Very practical advice for anyone interested in starting a business
May 27, 2023
A lot of good insights although I also feel like part of it was just a pitch for M13.
May 1, 2019
Good one for startups
May 2, 2021
Easy read and I love business books so I enjoyed learning from the brothers vast business experience.
Displaying 1 - 8 of 8 reviews