Email Deliverability Explained: How To Get Email Into The Inbox

by Ken O'Driscoll

Do you struggle to get emails to consistently reach inboxes? Are you trying to work out why your email suddenly stopped being delivered? Do you understand how modern email anti-fraud and anti-spam measures work?

Professional email deliverability consultant Ken O'Driscoll explains how organisations can achieve consistently high rates of email deliverability, and outlines the wide-ranging factors which can cause challenges. In this book you will

• The techniques mailbox providers use to evaluate email senders;
• How to avoid the common mistakes which cause deliverability problems;
• The anti-fraud mechanisms which all senders need to understand;
• How to manage your sending reputation so you are not mistaken for a spammer;
• The current best practices for achieving a high rate of email deliverability.

Never before has every aspect of email deliverability been explained in one book.

If you need to understand email deliverability, this book is for you.

Genres: Nonfiction

83 pages, Kindle Edition

Published May 29, 2017

Reviews

[Jean Oram]

This is a guide that explains all those mysterious things about newsletter programs and deliverability for your newsletters. If you don't know what DKIM and blacklists are you might want to pick up this book. While I knew at fair amount about the topic, I still came away with a few new nuggets to implement for my own newsletters.

There is also a handy checklist at the back of the book to help you keep in mind all of the things discussed in the book when you go out into the real world to implement what you have learned.

[Melissa Storm · Rating 5 out of 5]

Authors, seriously, read this book. Even if you think your email game is already great... read it. This is, without a doubt, one of the most helpful how-to guides I have ever ready on any topic. Packed with useful info and a handy checklist. We invest so much in growing our lists, can't we spend a little time making sure our emails are actually reaching our subscribers' inboxes? Get this book--you'll thank me!