The 2000s

by Bob Batchelor

Welcome to Pop Culture 2.0. In the 2000s, Generation eXposure, emerged from the marriage of new technology and the nation's obsession with celebrity. Social media technology, such as MySpace, YouTube, Facebook, and countless blogs, gave everyman a voice and a public persona that they could share with friends across the street or around the world. Suddenly, it was not enough to imitate Britney Spears or Paris Hilton, technology gave everyone a platform to launch their own 15 minutes of fame. The fixation on self and celebrity acted as a diversion from more serious challenges the nation faced, including President George W. Bush's War on Terror. The wars overseas sharply divided the country, after a moment of national unity after the terrorist attacks on 9/11, which took away one of the world's most recognizable buildings. The era witnessed interest rates dropping to historic lows, but later subprime became one of the most searched terms on Google as the nation teetered on recession. Big was in like never before and suddenly people nationwide could buy or build their own McMansion-a slice of the American dream. While supersized homes and fast food meals became commonplace, the electronics and transportation advances proved that good things came in increasingly smaller packages. Apple's iPod reinvented how people interacted with music, hybrids changed thoughts on fuel efficiency as a gallon of gas topped $3. Cell phones usage ballooned in our always on society, while physically shrinking to the size of a deck of cards. Yes, me-centric Pop Culture 2.0, which the pundits predicted would some day arrive, burst onto the scene and ultimately transformed the way we interact with one another and the world around us.



Chapters inside the latest volume in the American Popular Culture Through History series explore various aspects of popular culture, including advertising, literature, leisure activities, music visual arts, and travel. Supplemental resources include a timeline of important events, cost comparisons, and an extensive bibliography for further reading.

264 pages, Hardcover

Published November 30, 2008

About the author

Bob Batchelor is a critically-acclaimed cultural historian and biographer. He is the author of Stan Lee: A Life (Rowman & Littlefield, October 2022), Stan Lee: The Man Behind Marvel, Young Adult Edition (Rowman & Littlefiled, October 2022), and Roadhouse Blues: Morrison, the Doors, and the Death Days of the Sixties (Hamilcar Publications, November 2022).

He has published books on Bob Dylan, The Great Gatsby, Mad Men, and John Updike. His latest, Rookwood: The Rediscovery and Revival of an American Icon, An Illustrated History won the 2021 Independent Publishers Book Award for Fine Art. The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius won the 2020 Independent Publishers Book Award for Historical Biography. Stan Lee: The Man Behind Marvel was a finalist for the 2018 Ohioana Book Award for Nonfiction.

Bob’s books have been translated into a dozen languages and his work has appeared in Time magazine, the New York Times, Cincinnati Enquirer, and Los Angeles Times. Bob is also the creator and host of the podcast John Updike: American Writer, American Life. He has appeared as an on-air commentator for The National Geographic Channel, PBS NewsHour, PBS, and NPR. Bob hosted “TriState True Crime” on WCPO’s Cincy Lifestyle television show.

Bob earned his doctorate in American Literature from the University of South Florida. He has taught at universities in Florida, Ohio, and Pennsylvania, as well as Vienna, Austria. Bob lives in North Carolina with his wife Suzette and their teenage daughters.

For more information, visit www.bobbatchelor.com.

Reviews

[Smsu Library]

we have 2 from series as e-books. Should we keep the same format? sh