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Get Your Book Selling: Jumpstart Your Sales With a Simple Plan That Just Works
How do you build a book series or an author career without having to rely on the latest marketing schemes, tricks, or hacks?
Get Your Book Selling focuses on marketing strategy over tactics. You'll
- 10+ marketing strategies that have always worked for selling books (these will not be worn out in six months when everyone jumps on the bandwagon)
- How to choose just ONE marketing strategy and make it work for you (so you're not constantly spinning your wheels)
- How to turn that marketing strategy into a list of tactics that work now (this is your marketing plan!)
- How to map those tactics onto the 10 Stages of Audience so you are never confused about your sales funnels
- How to easily identify gaps in your 10 Stages of Audience so you can get sales flowing again
Get Your Book Selling also provides diagnostic tools so you can easily diagnose what about your book is preventing people from buying it—no more wondering or stressing about how to get more sales and earn a living from your work!
Monica Leonelle condenses her graduate degree in business and marketing + 10 years of copywriting experience + 7 years of publishing experience into a single book that will help you Get Your Book Selling quickly, easily, and effectively!
Get Your Book Selling focuses on marketing strategy over tactics. You'll
- 10+ marketing strategies that have always worked for selling books (these will not be worn out in six months when everyone jumps on the bandwagon)
- How to choose just ONE marketing strategy and make it work for you (so you're not constantly spinning your wheels)
- How to turn that marketing strategy into a list of tactics that work now (this is your marketing plan!)
- How to map those tactics onto the 10 Stages of Audience so you are never confused about your sales funnels
- How to easily identify gaps in your 10 Stages of Audience so you can get sales flowing again
Get Your Book Selling also provides diagnostic tools so you can easily diagnose what about your book is preventing people from buying it—no more wondering or stressing about how to get more sales and earn a living from your work!
Monica Leonelle condenses her graduate degree in business and marketing + 10 years of copywriting experience + 7 years of publishing experience into a single book that will help you Get Your Book Selling quickly, easily, and effectively!
- GenresWritingNonfiction
138 pages, Kindle Edition
Published June 28, 2017
69 people are currently reading
48 people want to read
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Displaying 1 - 13 of 13 reviews
December 11, 2017
This was kind of a choose-your-own-adventure marketing book. It presented a very high-level view of how to pick your strategy and then how to choose tactics to fit in that strategy. Not a lot of detail about how to do any of the things. That makes this book unique and valuable, and yet it seems that my favorite part is the details about how to do things. I feel like this book was good for me but not all that fun.
One thing that was really useful was her breakdown of the 10 stages people go through in your sales process, and what to do if each one is your weakest link.
Highlights:
Yellow highlight | Location: 1,995
The Expert Game is perfect for a nonfiction author who wants to use their book as a business card to build something else, like a company, speaking career, or coaching practice. It also works nicely if you’re trying to change careers or accelerate your career.
Yellow highlight | Location: 2,034
If you are trying to get a certain number of sales in a specific time period, you want a CTA campaign.
Yellow highlight | Location: 2,040
I’ve used this strategy to make runs for bestseller lists and to get more people onto my email newsletter. It’s a great strategy to use when you are further into your career and have put lots of evergreen marketing systems into place.
Yellow highlight | Location: 2,217
This strategy is not for everyone and I don’t honestly recommend it unless you have an agenda beyond book sales, such as promoting your company, racking up “As Seen In:” mentions for your website, or starting a career as a speaker.
Yellow highlight | Location: 2,227
for authors who are trying to establish expertise in their industry for a secondary purpose, like a speaking career, coaching practice, or foundation.
Yellow highlight | Location: 2,336
each stage, I highly recommend joining my author group on Facebook called Breakout Author Secrets. You can join it here: http://facebook.com/groups/breakoutau...
Yellow highlight | Location: 2,376
What makes the most sense for your chosen strategies? If you’re just trying to get sales (Stage 6), you probably want to focus on newsletter-building efforts that bring in leads and prospective readers (Stages 2 & 3). You’ll want to follow up with a free trial of your work, then an invitation to view your paid book on retailers for buying consideration. If you would rather focus your newsletter on readers, then you’ll want to give people who’ve read your book a reason to join your email list. This could be another book or something that a fan would love, like bonus content (Stages 7, 8, & 9).
Yellow highlight | Location: 2,401
You need two types of marketing support at this stage: To identify your target audience Identify your genre or people who read books that are similar to yours. No matter what genre you’re in, I believe you should be able to think of at least 3-5 fairly popular books that are like yours. If you struggle with this, think about the types of books you like to read, since those are the ones that probably inspired you to write your book in the first place. A way to reach your target audience and let them know about your book This one is a little trickier, because you need to be able to do this without alienating people. This will mostly consist of Leveraging Other People’s Audiences (LOPA). This could be as simple as reaching out to a similar book’s author to ask if he or she wants to coordinate a cross-promo.
Yellow highlight | Location: 2,416
LOPA examples: ● The Influencer Game - network with influencers in your genre and ask them to mail for you about your new release ● The “People Who Like X” campaign - create a viral giveaway with your target books and post in Facebook groups or community forums to get signups. Use an email autoresponder to ask those readers to trial your book ● The Retailer Game - run some Amazon ads to these target books so your book appears in their Also Boughts
Yellow highlight | Location: 2,445
The pieces of marketing support you need to put in place to help a reader overcome this stage and move onto stage 3 are:
Yellow highlight | Location: 2,447
Foster Stage 10: Evangelists
Yellow highlight | Location: 2,459
Raise awareness by putting out more and more and more marketing
Yellow highlight | Location: 2,467
Raise the priority of your book in the potential reader's mind The fastest ways to raise priority are: ● Add urgency ● Add scarcity ● Add desperate need You will see this a lot, especially with book campaigns. Some examples are: ● Make the book free for a limited time, sometimes to the point where they lose access to the book if they don't read it by certain time ● Put it on sale and give a really huge discount for short amount of time ● Create something that is going to be out of date next year (like an almanac or a gift guide) ● Create something that’s tied to an event. For example, if you have a book that teaches people how to take pictures of fireworks, then you'll probably see an uptick in purchases right before the Fourth of July.
Yellow highlight | Location: 2,489
Questions to answer: ● How can you add more marketing materials to this stage to get more “impressions” in front of your leads? ● What evergreen marketing opportunities do you have at this stage? ● What event-based or time-sensitive promotional opportunities do you have at this stage? Examples of evergreen marketing opportunities: ● The Value-Driven Game - create a few freebies that you can distribute to attract more traffic to your website ● The Partnership Game - pitch a co-writing idea to an author with a bigger audience than you and offer to do most of the work
Yellow highlight | Location: 2,515
The first thing they're probably going to want to do is look you up on Google. You want a place where you control the message. Others will share their own messages about your book as it gains popularity, so you need to be part of the conversation. The more you can share about your book on your website, the better, but at the least, you want to have: ● Cover image ● Title and description ● Links to buy ● Information about you ● Any other relevant purchase information, like whether the book is part of a series or not ● Your new release schedule (this is the #1 question you’ll get asked) as you develop more series ● Your email/newsletter signup (one of the most important marketing tools you have)
Yellow highlight | Location: 2,566
The marketing support you need at this stage is: A sample of your work that is either free or has a very low monetary barrier to entry, like $0.99 You want this sample to be something that is small and easily consumable—in this case, a huge book as a freebie is not necessarily ideal. You want it to be something that readers can get through quickly. Why? Because if they don’t finish your trial, they won’t buy your book! Something complete that produces a desired result or ends with open questions (for fiction)
Yellow highlight | Location: 2,597
Questions to answer: ● What are some free or cheap trials I can offer to entice people to my book? ● How can I slice and dice small sections of my book to provide a complete yet enticing experience to the reader (that will interest them in my paid book)?
Yellow highlight | Location: 2,766
Questions to answer: ● How can I activate my evangelists? ● How can I treat my evangelists to extra goodies that they will use in everyday life? Examples: ● Value-Driven Game - send your evangelists three paperback copies of your book and ask them to share with a friend ● The Influencer Game - create special gift boxes and send two to each influencer—one for them and one for them to give away to their audience
Yellow highlight | Location: 2,819
Attempt to map out your current sales funnel for that book. Next to each stage, provide a category: ● Gap ● Conversion Issue (Break) ● Erosion Over Time This will give you a clear picture of next steps to take in your marketing. Now, use your chosen strategies and derive appropriate tactics that match each stage of your audience where you’re seeing gaps and breaks.
Yellow highlight | Location: 2,856
How can I market my book before it’s available? You’ll want to build a pre-launch email list. To do this, either set up a preorder on whichever retailers you intend to use, or set up a landing page for your email list that is similar to the product page on Amazon. For your landing page, fill in as much information as you have, including your cover, book description, a sample, and any blurbs or feedback you’ve received from beta readers. Once you do this, you’ll have Stage 5 completed from the 10 Stages of Audience. Now, work your way backwards through Stages 1-4 to build your pre-launch sales funnel.
Yellow highlight | Location: 3,023
Set up your giveaway and collect email addresses. The top giveaway plugins/software right now are KingSumo, Gleam, and Rafflecopter.
Yellow highlight | Location: 3,057
The author communities I recommend are: ● Breakout Author Secrets (my own Facebook group) ● 20Booksto50k ● The Smarter Artist ● For Love or Money
Yellow highlight | Location: 3,063
● Selling For Authors
Yellow highlight | Location: 3,096
First, you want to build a system for getting reviews. My system is that I set up a landing page through Bookfunnel (you could easily set up a free form on Google Drive). My landing page connects to my email service and then I send the book + reminder emails to download, review, and join my launch team. In my experience, about 20% of readers will follow through and review the book.
One thing that was really useful was her breakdown of the 10 stages people go through in your sales process, and what to do if each one is your weakest link.
Highlights:
Yellow highlight | Location: 1,995
The Expert Game is perfect for a nonfiction author who wants to use their book as a business card to build something else, like a company, speaking career, or coaching practice. It also works nicely if you’re trying to change careers or accelerate your career.
Yellow highlight | Location: 2,034
If you are trying to get a certain number of sales in a specific time period, you want a CTA campaign.
Yellow highlight | Location: 2,040
I’ve used this strategy to make runs for bestseller lists and to get more people onto my email newsletter. It’s a great strategy to use when you are further into your career and have put lots of evergreen marketing systems into place.
Yellow highlight | Location: 2,217
This strategy is not for everyone and I don’t honestly recommend it unless you have an agenda beyond book sales, such as promoting your company, racking up “As Seen In:” mentions for your website, or starting a career as a speaker.
Yellow highlight | Location: 2,227
for authors who are trying to establish expertise in their industry for a secondary purpose, like a speaking career, coaching practice, or foundation.
Yellow highlight | Location: 2,336
each stage, I highly recommend joining my author group on Facebook called Breakout Author Secrets. You can join it here: http://facebook.com/groups/breakoutau...
Yellow highlight | Location: 2,376
What makes the most sense for your chosen strategies? If you’re just trying to get sales (Stage 6), you probably want to focus on newsletter-building efforts that bring in leads and prospective readers (Stages 2 & 3). You’ll want to follow up with a free trial of your work, then an invitation to view your paid book on retailers for buying consideration. If you would rather focus your newsletter on readers, then you’ll want to give people who’ve read your book a reason to join your email list. This could be another book or something that a fan would love, like bonus content (Stages 7, 8, & 9).
Yellow highlight | Location: 2,401
You need two types of marketing support at this stage: To identify your target audience Identify your genre or people who read books that are similar to yours. No matter what genre you’re in, I believe you should be able to think of at least 3-5 fairly popular books that are like yours. If you struggle with this, think about the types of books you like to read, since those are the ones that probably inspired you to write your book in the first place. A way to reach your target audience and let them know about your book This one is a little trickier, because you need to be able to do this without alienating people. This will mostly consist of Leveraging Other People’s Audiences (LOPA). This could be as simple as reaching out to a similar book’s author to ask if he or she wants to coordinate a cross-promo.
Yellow highlight | Location: 2,416
LOPA examples: ● The Influencer Game - network with influencers in your genre and ask them to mail for you about your new release ● The “People Who Like X” campaign - create a viral giveaway with your target books and post in Facebook groups or community forums to get signups. Use an email autoresponder to ask those readers to trial your book ● The Retailer Game - run some Amazon ads to these target books so your book appears in their Also Boughts
Yellow highlight | Location: 2,445
The pieces of marketing support you need to put in place to help a reader overcome this stage and move onto stage 3 are:
Yellow highlight | Location: 2,447
Foster Stage 10: Evangelists
Yellow highlight | Location: 2,459
Raise awareness by putting out more and more and more marketing
Yellow highlight | Location: 2,467
Raise the priority of your book in the potential reader's mind The fastest ways to raise priority are: ● Add urgency ● Add scarcity ● Add desperate need You will see this a lot, especially with book campaigns. Some examples are: ● Make the book free for a limited time, sometimes to the point where they lose access to the book if they don't read it by certain time ● Put it on sale and give a really huge discount for short amount of time ● Create something that is going to be out of date next year (like an almanac or a gift guide) ● Create something that’s tied to an event. For example, if you have a book that teaches people how to take pictures of fireworks, then you'll probably see an uptick in purchases right before the Fourth of July.
Yellow highlight | Location: 2,489
Questions to answer: ● How can you add more marketing materials to this stage to get more “impressions” in front of your leads? ● What evergreen marketing opportunities do you have at this stage? ● What event-based or time-sensitive promotional opportunities do you have at this stage? Examples of evergreen marketing opportunities: ● The Value-Driven Game - create a few freebies that you can distribute to attract more traffic to your website ● The Partnership Game - pitch a co-writing idea to an author with a bigger audience than you and offer to do most of the work
Yellow highlight | Location: 2,515
The first thing they're probably going to want to do is look you up on Google. You want a place where you control the message. Others will share their own messages about your book as it gains popularity, so you need to be part of the conversation. The more you can share about your book on your website, the better, but at the least, you want to have: ● Cover image ● Title and description ● Links to buy ● Information about you ● Any other relevant purchase information, like whether the book is part of a series or not ● Your new release schedule (this is the #1 question you’ll get asked) as you develop more series ● Your email/newsletter signup (one of the most important marketing tools you have)
Yellow highlight | Location: 2,566
The marketing support you need at this stage is: A sample of your work that is either free or has a very low monetary barrier to entry, like $0.99 You want this sample to be something that is small and easily consumable—in this case, a huge book as a freebie is not necessarily ideal. You want it to be something that readers can get through quickly. Why? Because if they don’t finish your trial, they won’t buy your book! Something complete that produces a desired result or ends with open questions (for fiction)
Yellow highlight | Location: 2,597
Questions to answer: ● What are some free or cheap trials I can offer to entice people to my book? ● How can I slice and dice small sections of my book to provide a complete yet enticing experience to the reader (that will interest them in my paid book)?
Yellow highlight | Location: 2,766
Questions to answer: ● How can I activate my evangelists? ● How can I treat my evangelists to extra goodies that they will use in everyday life? Examples: ● Value-Driven Game - send your evangelists three paperback copies of your book and ask them to share with a friend ● The Influencer Game - create special gift boxes and send two to each influencer—one for them and one for them to give away to their audience
Yellow highlight | Location: 2,819
Attempt to map out your current sales funnel for that book. Next to each stage, provide a category: ● Gap ● Conversion Issue (Break) ● Erosion Over Time This will give you a clear picture of next steps to take in your marketing. Now, use your chosen strategies and derive appropriate tactics that match each stage of your audience where you’re seeing gaps and breaks.
Yellow highlight | Location: 2,856
How can I market my book before it’s available? You’ll want to build a pre-launch email list. To do this, either set up a preorder on whichever retailers you intend to use, or set up a landing page for your email list that is similar to the product page on Amazon. For your landing page, fill in as much information as you have, including your cover, book description, a sample, and any blurbs or feedback you’ve received from beta readers. Once you do this, you’ll have Stage 5 completed from the 10 Stages of Audience. Now, work your way backwards through Stages 1-4 to build your pre-launch sales funnel.
Yellow highlight | Location: 3,023
Set up your giveaway and collect email addresses. The top giveaway plugins/software right now are KingSumo, Gleam, and Rafflecopter.
Yellow highlight | Location: 3,057
The author communities I recommend are: ● Breakout Author Secrets (my own Facebook group) ● 20Booksto50k ● The Smarter Artist ● For Love or Money
Yellow highlight | Location: 3,063
● Selling For Authors
Yellow highlight | Location: 3,096
First, you want to build a system for getting reviews. My system is that I set up a landing page through Bookfunnel (you could easily set up a free form on Google Drive). My landing page connects to my email service and then I send the book + reminder emails to download, review, and join my launch team. In my experience, about 20% of readers will follow through and review the book.
February 20, 2019
Easy-to-understand, essential information
I've read a good few marketing books targeted to indie authors, but this is the first one I've encountered that outlines actual sales strategies for indies. Leonelle lists and summarizes several strategies (not just tactics that will become outdated) as well as the 10 stages of audience, an easy-to-understand sales funnel for indie authors. Before this book I had no idea what a sales funnel was, but the info here helped me construct my own sales funnel and figure out actual actions to take to increase my sales. I am already implementing new strategies thanks to Leonelle, and my mailing list is quickly growing. This book only gets 4 stars because I wish it was a little meatier and there were several typos. However, I will be reading the author's other book Prosperous Creation immediately.
I've read a good few marketing books targeted to indie authors, but this is the first one I've encountered that outlines actual sales strategies for indies. Leonelle lists and summarizes several strategies (not just tactics that will become outdated) as well as the 10 stages of audience, an easy-to-understand sales funnel for indie authors. Before this book I had no idea what a sales funnel was, but the info here helped me construct my own sales funnel and figure out actual actions to take to increase my sales. I am already implementing new strategies thanks to Leonelle, and my mailing list is quickly growing. This book only gets 4 stars because I wish it was a little meatier and there were several typos. However, I will be reading the author's other book Prosperous Creation immediately.
July 5, 2017
I hope my review of this guide will help you make up your mind on whether to buy it or not.
So, what is Monica Leonelle's guide about?
You've probably already gathered that it's here to aid you in the competitive world of marketing your book, be it fiction or non-fiction.
Does the guide do a good job?
Well, I haven't tried any of the tactics yet (obviously, since one - I only just finished Get Your Book Selling, and two - I don't have a book ready for publication yet), but from what I can tell: yes.
Monica has been around for a while and in her book she gives us good advice, lightly served. What I mean is that even a beginner, who has no marketing experience whatsoever, will find this guide easy to follow. There's no heavy saturation of marketing terms and no overwhelming statistics; just tips, in Layman's terms with acronyms like CTA (Call To Action) explained right after they are given.
What I found refreshing is that the different strategies and tips she presents (which even include dealing with emotional problems such as confidence issues and how to not feel sleazy about marketing your book) are not sugarcoated; she tells you right away "This will work in this situation, but not in that other one". A lot of people wouldn't do that. They'll tell you the benefits, but not when you can't implement a certain strategy. The pros and cons really help you pick which strategies are best for you at your current state - how many books and resources (time and money) you have and whether you've already built a name for yourself or are just starting out.
Something I didn't like was the repetitions. On one hand it's easier to memorize the information (which I guess was the point), but on the other it becomes a bit tedious; people are probably going to take notes anyway (I know I did and I recommend you do too) so we could've gone without them.
I'd recommend Get Your Book Selling to new authors and to those who are not new on the market, but want to up their game.
So, what is Monica Leonelle's guide about?
You've probably already gathered that it's here to aid you in the competitive world of marketing your book, be it fiction or non-fiction.
Does the guide do a good job?
Well, I haven't tried any of the tactics yet (obviously, since one - I only just finished Get Your Book Selling, and two - I don't have a book ready for publication yet), but from what I can tell: yes.
Monica has been around for a while and in her book she gives us good advice, lightly served. What I mean is that even a beginner, who has no marketing experience whatsoever, will find this guide easy to follow. There's no heavy saturation of marketing terms and no overwhelming statistics; just tips, in Layman's terms with acronyms like CTA (Call To Action) explained right after they are given.
What I found refreshing is that the different strategies and tips she presents (which even include dealing with emotional problems such as confidence issues and how to not feel sleazy about marketing your book) are not sugarcoated; she tells you right away "This will work in this situation, but not in that other one". A lot of people wouldn't do that. They'll tell you the benefits, but not when you can't implement a certain strategy. The pros and cons really help you pick which strategies are best for you at your current state - how many books and resources (time and money) you have and whether you've already built a name for yourself or are just starting out.
Something I didn't like was the repetitions. On one hand it's easier to memorize the information (which I guess was the point), but on the other it becomes a bit tedious; people are probably going to take notes anyway (I know I did and I recommend you do too) so we could've gone without them.
I'd recommend Get Your Book Selling to new authors and to those who are not new on the market, but want to up their game.
July 21, 2017
This feels a bit like a companion book to Prosperous Creation: Make Art and Make Money at the Same Time. It went a little deeper into understanding the tactics you can take to sell your books.
My biggest problem with the book was that I didn't really find any tactic that really resonated with me. I've latched onto one, I think, and I plan to look at my current endeavors and see if I can work them into that tactic.
The other thing I found confusing was the author's use of the term "sales funnel". I've seen it used before, but wasn't sure until nearly the end what she meant by it (as opposed to what I've gathered from other sources).
Overall, though, it's a great eye-opener to get you thinking about selling differently (it's not a specific, one-size-fits-all blueprint so much as a mindset and digging deep kind of thing).
So if you're looking for specifics, you might be disappointed by this book, but if you're ready to figure out something that works for you, your books, your budget, and your personality, then you'll likely get something worthwhile from Get Your Book Selling.
My biggest problem with the book was that I didn't really find any tactic that really resonated with me. I've latched onto one, I think, and I plan to look at my current endeavors and see if I can work them into that tactic.
The other thing I found confusing was the author's use of the term "sales funnel". I've seen it used before, but wasn't sure until nearly the end what she meant by it (as opposed to what I've gathered from other sources).
Overall, though, it's a great eye-opener to get you thinking about selling differently (it's not a specific, one-size-fits-all blueprint so much as a mindset and digging deep kind of thing).
So if you're looking for specifics, you might be disappointed by this book, but if you're ready to figure out something that works for you, your books, your budget, and your personality, then you'll likely get something worthwhile from Get Your Book Selling.
July 19, 2017
The short version: highly recommend for all authors
Slightly longer version: As an author myself, I try to keep up on all things book marketing related. I've read several good books on the subject but this book shared new insights I hadn't heard elsewhere. If you are a marketing expert, perhaps this would be common knowledge, but it was very helpful to me. I appreciated the step-by-step approach with a focus on big-picture strategy.
The book answers the questions:
• Why aren't my books selling?
• Do you need a website?
• How Important is social media?
• What's the best strategy for where I am NOW in my career?
Slightly longer version: As an author myself, I try to keep up on all things book marketing related. I've read several good books on the subject but this book shared new insights I hadn't heard elsewhere. If you are a marketing expert, perhaps this would be common knowledge, but it was very helpful to me. I appreciated the step-by-step approach with a focus on big-picture strategy.
The book answers the questions:
• Why aren't my books selling?
• Do you need a website?
• How Important is social media?
• What's the best strategy for where I am NOW in my career?
August 23, 2017
Learn a few tricks that might help your sales
Leonelle has a background in marketing as well as writing and selling books. But unlike some of the books I've read this one does a great job of looking at possible reasons why writers might have issues marketing.
Leonelle has a great way of explaining the steps for finding potential readers and encouraging them through the stages to become your fans.
Rather than giving individual sales processes which go on and our of style you learn the strategic thinking you'll need to asseas tactics and decide if they fit your overall sales strategies for each phase
Leonelle has a background in marketing as well as writing and selling books. But unlike some of the books I've read this one does a great job of looking at possible reasons why writers might have issues marketing.
Leonelle has a great way of explaining the steps for finding potential readers and encouraging them through the stages to become your fans.
Rather than giving individual sales processes which go on and our of style you learn the strategic thinking you'll need to asseas tactics and decide if they fit your overall sales strategies for each phase
July 24, 2017
Nice synopsis of marketing strategies
I've read several marketing - related books recently and Monica did the best at concise, succinct explanations and organization of the material. Many ideas/concepts I already knew were easily incorporated into a useful framework. Made updating my business plan super easy! Thanks Monica! Well recommended for someone early in the authorship journey as a foundation for growth.
I've read several marketing - related books recently and Monica did the best at concise, succinct explanations and organization of the material. Many ideas/concepts I already knew were easily incorporated into a useful framework. Made updating my business plan super easy! Thanks Monica! Well recommended for someone early in the authorship journey as a foundation for growth.
December 17, 2017
Good advice
Ms. Leonelle's book is a fast read that offers advice and tips for promoting and marketing a book. She also recommends rereading sections to gain a better understanding of the intricacies of selling a book. With that, she cautions that there is always a degree of failure that one may encounter along the way. The book is a good primer on book marketing and as a reference source in mapping a sales strategy.
Ms. Leonelle's book is a fast read that offers advice and tips for promoting and marketing a book. She also recommends rereading sections to gain a better understanding of the intricacies of selling a book. With that, she cautions that there is always a degree of failure that one may encounter along the way. The book is a good primer on book marketing and as a reference source in mapping a sales strategy.
April 4, 2018
Wow! Lots of New (to me) Ideas!
5 stars to Monica Leonelle's GET YOUR BOOK SELLING! I have read tons about promoting my book, but this is a process, one might even say "an art." I hope to take Monica's grid and add in everything I've learned over the years and move into a sales approach that is sane, coherent and realistic for my time and resources. Thanks, Monica, for giving me a new vision of what is possible.
5 stars to Monica Leonelle's GET YOUR BOOK SELLING! I have read tons about promoting my book, but this is a process, one might even say "an art." I hope to take Monica's grid and add in everything I've learned over the years and move into a sales approach that is sane, coherent and realistic for my time and resources. Thanks, Monica, for giving me a new vision of what is possible.
November 29, 2018
A tough book to beat
Complete and gives the writer choices. She doesn't hide the hard spots or pretends they will go away. Her options, give you a chance to build a plan that fits your situation.
Complete and gives the writer choices. She doesn't hide the hard spots or pretends they will go away. Her options, give you a chance to build a plan that fits your situation.
August 5, 2020
I absolutely loved how the author gave the basics of business and marketing in light of writing. I also liked the list of different marketing strategies and the 10 stages of audience, and the information on how to use those to create sales funnels for each stage. Great book.
January 12, 2018
Good if you're clueless (like me) about where to even start marketing. She gives you a few options and some good pointers on what to do. Marketing that uses a rifle, not a shotgun.
March 4, 2018
This one wasn't as useful as the other ones I've read from her so far. There was a lot less actionable advice that was specific. Much of the advice was somewhat nebulous.
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