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Not Your Enemy: The Role of Today’s Media and How to Work with Them
During his first term as president of the United States, Donald Trump engaged in a campaign to undermine the media through exaggerations and hyperbole. As he returns in 2025, Trump plans to go beyond his first term to even prosecute journalists. Like Richard Nixon and some others did before him, the goal is to marginalize the press so he can control the information that people receive about his administration.
He’s not the first to do this and won’t be the last. But you don’t have to fall for it. And if you work in public relations or want to see more publicity for your business or organization or just want to better understand the role of the press, it’s important to realize the pressures journalists face these days as they operate in a more combative environment.
Besides explaining the situation, veteran journalist Kevin James Shay also wrote this to give people better tips on how to work with the media and help get your business or organization covered. Each day, editors, reporters, producers, and managers are flooded with calls, emails, and letters that serve little use, wasting everyone’s time. And in today’s trimmer media environment, journalists have less time than ever to wade through emails and releases that don’t make any sense for them to pursue.
He’s not the first to do this and won’t be the last. But you don’t have to fall for it. And if you work in public relations or want to see more publicity for your business or organization or just want to better understand the role of the press, it’s important to realize the pressures journalists face these days as they operate in a more combative environment.
Besides explaining the situation, veteran journalist Kevin James Shay also wrote this to give people better tips on how to work with the media and help get your business or organization covered. Each day, editors, reporters, producers, and managers are flooded with calls, emails, and letters that serve little use, wasting everyone’s time. And in today’s trimmer media environment, journalists have less time than ever to wade through emails and releases that don’t make any sense for them to pursue.
43 pages, Kindle Edition
Published January 1, 2017
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