Marketing Scale Your Online Business to Outrageous Success is written for creative entrepreneurs to help you build the systems and strategies your business needs in order to thrive online.
The definition of marketing should be, “the act or instance of doing business.” If a thriving business is what you want to have, then marketing is what you need to do. Simply put, if your business isn’t exceeding your expectations, then marketing is the missing link.
Now, here’s how it actually applies to you …
You’re severely overestimating the reach of your online presence. Your brand is most likely recognized as intermittent and unreliable. You think you’re showing up in your potential customers’ lives way more than you actually are. You think your outreach is way more significant than it actually is. And all the while, you probably even fear you’re overdoing it.
Marketing Playbook remedies this and more, once and for all.
Thank you Lisa for writing this book. I can't possibly express my appreciation for all that you share. I absolutely consumed your words and now have a clear direction of where I am headed and how I am going to get there. I just love where you have come from and that you are qualified by the school of experience. I'm off to implement your wise recommendations... This is the must read book if you have an online service or product business and want to build your sales.
Great book, A+ as a source of inspiration & motivation. My only complaint is that a lot of the content has already been made publicly available if you’re willing to root through the author’s blog. Helpful to find it all in one easy package though.
She's gifted at breaking it down in plain language for those without formal education in marketing. I really appreciate her visual planning tools and worksheets. She also offers practical strategy for use of social media and product launch campaigns.