Free markets and freedom of contract are bedrock ideas which underpin Western Civilisation. The rise of statute law to override common ‘judge made law’ is as controversial and important development today as when statutory law began to be authored hundreds of years ago. This paper focuses on consumer protection law in Australia. The author deploys a wide range of evidentiary sources as well as multidisciplinary perspectives to scrutinise whether Consumer Protection public policy and law actually works. This is a work of social theory so it is relatively timeless.