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The Package Design Book
All wrapped up
An international guide to contemporary packaging design
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories--beverages, food, body, luxury, and other markets--and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
An international guide to contemporary packaging design
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories--beverages, food, body, luxury, and other markets--and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
- GenresDesignNonfictionArt
576 pages, Hardcover
First published January 1, 2010
10 people are currently reading
409 people want to read
About the author
Julius Wiedemann
110 books25 followersJulius Wiedemann was born in Brazil, where he studied design and marketing, and has lived and worked in Japan, Germany, and the UK. An eclectic expert on design based visual culture, Wiedemann has produced books on a range of topics, from robots to record covers. He holds the positions of Executive Editor for Design and Pop Culture at TASCHEN. Wiedemann studied graphic design and marketing and was an art editor for newspapers and design publications before joining TASCHEN in 2001.
Wiedemann has edited over 40 books in 10 years, he is a regular contributor to magazines, and has been on the jury of several awards all over the world. His publications have sold more than 1.5 million copies worldwide, and his titles are immensely popular. As an editor his work is grounded in an interdisciplinary approach to contemporary design, synthesizing a vast array of topics, including logo design, fashion design, graphic design, web design, and product design. Underpinning many of his books is a desire to understand creativity and explore the nature of reality in a world that increasingly takes place online and is populated by characters and creatures not entirely human but of our creation. The wonders of animation, manga, and computer graphics fascinate and inspire him.
Julius Wiedemann’s TASCHEN titles include the celebrated series Illustration Now! a staple of any designer’s bookshelf, as well as the compendium 100 Illustrators. He has also edited the Package Design Book collection. His award-wining Jazz Covers and Rock Covers books showcase his editorial variety and his publication on National Geographic magazine’s infographics demonstrates how wide his design knowledge and appreciation extends.
Wiedemann has edited over 40 books in 10 years, he is a regular contributor to magazines, and has been on the jury of several awards all over the world. His publications have sold more than 1.5 million copies worldwide, and his titles are immensely popular. As an editor his work is grounded in an interdisciplinary approach to contemporary design, synthesizing a vast array of topics, including logo design, fashion design, graphic design, web design, and product design. Underpinning many of his books is a desire to understand creativity and explore the nature of reality in a world that increasingly takes place online and is populated by characters and creatures not entirely human but of our creation. The wonders of animation, manga, and computer graphics fascinate and inspire him.
Julius Wiedemann’s TASCHEN titles include the celebrated series Illustration Now! a staple of any designer’s bookshelf, as well as the compendium 100 Illustrators. He has also edited the Package Design Book collection. His award-wining Jazz Covers and Rock Covers books showcase his editorial variety and his publication on National Geographic magazine’s infographics demonstrates how wide his design knowledge and appreciation extends.
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Displaying 1 - 9 of 9 reviews
August 5, 2023
One of the more useful taschen books I’ve gotten has good branding examples and obviously package/product designs and explanations on what makes them beautiful/effective. Could use more variety alcohol/drinks make up a significant portion of the book between their two sections
January 6, 2021
Este libro presenta una muestra de los diseños más destacados de los Pentawards, una competencia internacional de diseño de envases. A través de sus coloridas páginas, va recorriendo diferentes categorías, mostrando la historia detrás de algunos de los diseños más icónicos. Combina fotografía y texto
November 8, 2025
it's a really good book for beginners to understand how package design works, yet I did not like that some categories were over flooded with one product. Also a lot of designs felt unconventional.... something pretty doesn't always sell. I would have appreciated it if I saw how packaging bought a thought of difference in minds of consumer or boosted the brands performance
June 23, 2022
Really enjoyed looking through this.
November 24, 2022
Chouette source d’inspiration
April 25, 2024
Waste of paper.
August 11, 2024
Great selection of projects but would love more details. The description was, sometimes, a little boring and lack interesting information
January 13, 2021
Me gustó que es muy visual y muy enfocado al diseño, pero le falta mucha explicación sobre el porque todos estos empaques fueron ganadores y que los hace únicos
Displaying 1 - 9 of 9 reviews