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The Dum Dum Bullet
The author quit his job for the high adrenaline world of Indian advertising, a world where fun and merriment are combined with dead serious cut throat competion in equal measure. this book is a must for advertising and marketing professioanl, it combines memoirs, and business lessons in a highly readable style.
- GenresNonfiction
246 pages, Paperback
First published January 1, 2004
1 person is currently reading
9 people want to read
About the author
Sandeep Goyal
23 books1 followerMr. Sandeep Goyal, BA, MBA has been the Founding Chairman of Dentsu India Group at Dentsu Inc and Dentsu Communications Pvt. Ltd. since January 2011. Mr. Goyal serves as Chairman and Owner of Mogae Digital Private Limited. Mr. Goyal serves as Chief Executive Officer, Group Broadcasting of Zee Entertainment Enterprises Ltd. He served as Group Chief Executive Officer of Zee Telefilms and served as President of ad agency Rediffusion DY&R. He served as Chief Operating Officer of Rediff. He serves as Chairman Emeritus of Dentsu Marcom Pvt. Ltd. and served as its Director. He serves as Chairman at MOGAE MEDIA PVT. LTD. He served as the Chairman of the Board of Dentsu Communications Pvt. Ltd. until January 2011. He served as the Founder Chairman of Dentsu Creative Impact Pvt. Ltd and Dentsu Marcom Pvt. Ltd., until January 2011. He served as Chairman of Dentsu India Group until 2011. He serves as Vice Chairman at Mogae Consultants Pvt. Ltd. He serves as Vice Chairman of Mogae Group. He served as a Director of Mogae Digital Private Limited, Dentsu Creative Impact Pvt. Ltd., and Dentsu Marcom Pvt. Ltd. He served as a Director of Zee Entertainment Enterprises Ltd. He is a regular contributor to The Economic Times, Financial Express, Business Standard, Hindu Business Line, Business World and other publications of repute and is a much sought after speaker in industry forums. Mr. Goyal has been on the governing bodies of the Advertising Agencies Association of India (AAAI), Indian Broadcasting Foundation (IBF), Advertising Standards Council of India (ASCI), Media Research Users Council (MRUC) and the US-based National Academy of Television Arts & Sciences of (NATAS), over the years. He is the first Indian on the global jury of the Emmy Awards in 2002. Mr. Goyal holds an MBA (FMS Delhi '84) and an Honors graduate in English literature (gold medalist) from Panjab University.
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Displaying 1 - 4 of 4 reviews
October 28, 2015
After reading Konjo, by Sandeep Goyal, I was instantly curious to read up his previous book – The Dum Dum Bullet. I laid my hands on it recently and finished it within a week.
The name of the book is from the bullet factory at DumDum Arsenal near Calcutta, where the author equates life in corporate to a bullet. The tagline of the book states – “Adventures of a corporate soldier” and who better than Sandeep to recount his adventures.
Sandeep is the founding chairman of Dentsu India Group and was the CEO at Zee. Prior to this he served as the president of ad agency Rediffusion DY&R at a young ripe age of 35 itself.
The book recounts an insider’s view of the dynamic advertising world in India through the 80’s to the 21st century. It is a real life account of life in advertising, and has an anecdotal style told in a humorous fashion. It has real life incidents involving many corporate doyens from Anil Ambani and Sunil Bharti Mittal and corporate ranging from Citibank to Bhutan Board.
The book gives a biographical feel, where the author recounts incidents and learnings right from his days as a management trainee in a paint company in the hiterlands of Rajasthan to his rise in the corporate world.
Throughout the book Sandeep’s perseverance, his quick thinking and his fresh ideas come across. Right from the instance in Nerolac Paints, where a Calendar for the dealers was part of the annual marketing expense. Sandeep suggests shooting hot models on the calendar with Nerolac branding and personalizes it for the dealers with their names on it. The dealers now were purchasing the calendars in hordes as a gift item to their customers. An Expense item was now a sales item, with a much higher reach in terms of branding.
Such simple ideas and wonderful execution is what set apart Sandeep from others.
The book is a wonderful easy read for anyone interested in the basic working of corporate India, and especially the advertising industry.
For more Book Reviews : http://bharatjhurani.com/2015/08/the-...
The name of the book is from the bullet factory at DumDum Arsenal near Calcutta, where the author equates life in corporate to a bullet. The tagline of the book states – “Adventures of a corporate soldier” and who better than Sandeep to recount his adventures.
Sandeep is the founding chairman of Dentsu India Group and was the CEO at Zee. Prior to this he served as the president of ad agency Rediffusion DY&R at a young ripe age of 35 itself.
The book recounts an insider’s view of the dynamic advertising world in India through the 80’s to the 21st century. It is a real life account of life in advertising, and has an anecdotal style told in a humorous fashion. It has real life incidents involving many corporate doyens from Anil Ambani and Sunil Bharti Mittal and corporate ranging from Citibank to Bhutan Board.
The book gives a biographical feel, where the author recounts incidents and learnings right from his days as a management trainee in a paint company in the hiterlands of Rajasthan to his rise in the corporate world.
Throughout the book Sandeep’s perseverance, his quick thinking and his fresh ideas come across. Right from the instance in Nerolac Paints, where a Calendar for the dealers was part of the annual marketing expense. Sandeep suggests shooting hot models on the calendar with Nerolac branding and personalizes it for the dealers with their names on it. The dealers now were purchasing the calendars in hordes as a gift item to their customers. An Expense item was now a sales item, with a much higher reach in terms of branding.
Such simple ideas and wonderful execution is what set apart Sandeep from others.
The book is a wonderful easy read for anyone interested in the basic working of corporate India, and especially the advertising industry.
For more Book Reviews : http://bharatjhurani.com/2015/08/the-...
April 30, 2014
This book gets 2 and a half stars from me actually.
The books itself is a mashup of anecdotes from Goyal's life as an adman. He concludes most stories with a para or two of key takeaways. It's an alright book, but nothing great. Also, Hindi is used in several places of the book without a translation also available. Since I don't know Hindi, that throws me off whenever it's being used. A quick read, perhaps worth your time if only to get a good look at what the life of an adman was like in times past in India. Also, some of the stories are interesting in their own way.
The books itself is a mashup of anecdotes from Goyal's life as an adman. He concludes most stories with a para or two of key takeaways. It's an alright book, but nothing great. Also, Hindi is used in several places of the book without a translation also available. Since I don't know Hindi, that throws me off whenever it's being used. A quick read, perhaps worth your time if only to get a good look at what the life of an adman was like in times past in India. Also, some of the stories are interesting in their own way.
April 5, 2013
Was expecting much more insights of advertising & marketing world from one of the industry doyens. Felt it was very superficial, trying to share quantity over quality.
Could connect with the memoirs,being a part of the same industry...but on the whole dissapointed.
Could connect with the memoirs,being a part of the same industry...but on the whole dissapointed.
August 12, 2012
a book for corporates... a real success story of the author!! Evry coomerce student should read it oncE!
Displaying 1 - 4 of 4 reviews