WEconomy: You Can Find Meaning, Make A Living, and Change the World

by Craig Kielburger

Your guide to ‘Business with Benefits'... for All!

Purpose and profit are powerful human motivators. Combined, this power can change the world.

WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.

Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.

Get paid to change the world — who wouldn’t want to be the person doing that?

Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose.

With the tips inside this book, you, your business, or your charity can:
- Find a cause that drives you and your career goals to new heights
- Create a job that you love and be celebrated by your peers, boss, and industry
- Inspire brand fanatics to stay loyal to you, your company, and your cause
- Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more!

This is your blueprint for living by your personal values, achieving career success, and changing the world.

Genres: Business, Nonfiction, Economics

336 pages, Kindle Edition

First published March 7, 2018

About the author

Craig Kielburger is a Canadian activist for the rights of children. As a 12 year old he founded Free the Children, a non-profit organisation that now operates in 45 countries with more than one million young people involved in programs. More recently, Craig co-founded Me to We with his brother Marc. Me to We is a for-profit social enterprise that provides socially responsible products and services.

Craig has been recognised for his work with a number of awards, including being made a Member of the Order of Canada on February 20, 2007.

Reviews

[Sophie Chouinard · Rating 1 out of 5]

1.5 - a couple good tidbits throughout but mostly felt like a book of anecdotes. I think by page 200 (of 300) you need to stop saying “later in this book we’ll tell you about…” and actually tell it eventually

[Vicente · Rating 5 out of 5]

A must read only if you’re a human being

It’s an inspiring story that shows us the power of an individual and what impact can have on the whole world. Highly recommended to all audiences. I still got much to learn and do for the world. I can’t wait to take more actions and be part of the change.

[Kevin Mcbeath · Rating 4 out of 5]

Listen, I love Craig Kielburger and the work he and his brother are doing. Everything they touch turns to gold. This book compels people to seek more from work. Whether an employee or owner, big or small business, the concept is simple: together we can do so much more.

[Samuel · Rating 2 out of 5]

My Rating: 3/10

I liked where the book was starting. A simple introduction and the steps they were taking to better themselves and change the world. But then it goes off, in my opinion. I think this book would be valuable for CEOs & high ranking management. It's going to CSR managers much more value than myself. I love C. Kielburger and all the things he's done, so I was looking forward to this book. But the readability is just frustrating, side notes with paragraphs ending on the following pages, statistics that aren't completely relative but through in there to make the book longer, and there is a lot of repetitive"lessons" I'm not going to recommend this book to anyone, instead I'll do what I do with books I struggle with, I'll dump it in a neighborhood library and hopefully someone else will find value in it.

[Dave Manning · Rating 2 out of 5]

Like all the other 1- and 2-star reviewers, I wanted and expected to like this book but, try as I might, could not. I read the first third carefully (which, in retrospect, was out of anticipation more than warranted "gotta read this part" content), skimmed the middle third, and flipped over pages for the final third. Not very useful for someone just wanting to improve their job satisfaction or get involved on a small scale. Apart from "you can run a relay race" type of small suggestion, everything else covered is on a massively scaled-up level that's either too far out of reach, out of interest, or out of touch. I only gave it 2 stars (vs. 1) because I appreciate the spirit of the book.

[Claire · Rating 3 out of 5]

If this book could be summarized in one phrase: "purpose-driven business." The basic premise is that government and NGOs alone cannot solve the world's problems because of insufficient funds. Enterprises will need to play a role.

[Monique Moon · Rating 5 out of 5]

Good book from a rich philanthropist's pov.

[Joe Gauthier · Rating 2 out of 5]

Not the worst book if you’re looking for inspiration in your current job. But otherwise pretty mid and a lot of the Branson’s patting themselves on the back.

[Sarah Stoneman · Rating 5 out of 5]

everyone and their late stage capitalist grandpa should read

[Nopadol Rompho · Rating 4 out of 5]

ถ้าใครสนใจเรื่องธุรกิจเกี่ยวกับสังคม แนะนำให้อ่านเล่มนี้เลยครับ มีกรณีศึกษาเยอะมาก ๆ อ่านแล้วได้แรงบันดาลใจดีมากครับ

[Fabrizio Poli · Rating 5 out of 5]

This is a business book with a heart! The main framework of this book is to show that if your business has a purpose that goes beyond making money for the shareholders but making a difference to the world, there is more power. If a business can generate good-power and make the world a better place this extends the win-win to an infinite win...

Great read and great ideas!