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A CONCEPTUAL FRAMEWORK FOR RESEARCHING THE CREATIVE BRAIN
What makes something creative?
Are you thinking words ‘surprising’, ‘original’, ‘well-crafted’, ‘useful’? If so, that’s great. You’re narrowing in on words that seek to describe the greatest treasure we as humans have. Bronowski wrote… ‘every animal leaves traces of what it was; man alone leaves traces of what he created.’ Creativity is the ability to transcend traditional ideas, rules, patterns, relationships or the like, and to create meaningful ideas, forms, methods and interpretations. It is about generating ideas, alternatives, or possibilities that may be useful in solving problems. Bringing something formative into being; bringing it into the 'made world' for others to recognise and appreciate.
Theories of creativity have focused on a variety of factors. The dominant factors are identified as the ‘4Ps of creativity’ — Person, Process, Product and Press. By definition, examining creativity solely on what can be gained from examining neuroimaging measures such as structural magnetic resonance imaging (SMRI), diffusion tensor imaging (DTI) and proton magnetic resonance spectroscopy (1H-MRS) concentrates only on the Process. Neuroscience has established that creative people are wired differently to their non-creative brethren. The difference is not only in the presence or absence of certain genes but also in the structural characteristics of their brains.
These findings: that some people are born more creatively-endowed than others add more fuel to the ‘nature versus nurture’ debate. But neuroscience does not negate the role of nurturing in developing creativity in individuals. On the contrary, it is highly worthwhile trying to understand what the research says about creativity. I present a contextual organiser in this book to help you understand that you can easily learn to become ultra-creative. You will find all the research you need to help you to power your ideation processes and finesse the way you critique and implement your results in order to improve the existing.
Are you thinking words ‘surprising’, ‘original’, ‘well-crafted’, ‘useful’? If so, that’s great. You’re narrowing in on words that seek to describe the greatest treasure we as humans have. Bronowski wrote… ‘every animal leaves traces of what it was; man alone leaves traces of what he created.’ Creativity is the ability to transcend traditional ideas, rules, patterns, relationships or the like, and to create meaningful ideas, forms, methods and interpretations. It is about generating ideas, alternatives, or possibilities that may be useful in solving problems. Bringing something formative into being; bringing it into the 'made world' for others to recognise and appreciate.
Theories of creativity have focused on a variety of factors. The dominant factors are identified as the ‘4Ps of creativity’ — Person, Process, Product and Press. By definition, examining creativity solely on what can be gained from examining neuroimaging measures such as structural magnetic resonance imaging (SMRI), diffusion tensor imaging (DTI) and proton magnetic resonance spectroscopy (1H-MRS) concentrates only on the Process. Neuroscience has established that creative people are wired differently to their non-creative brethren. The difference is not only in the presence or absence of certain genes but also in the structural characteristics of their brains.
These findings: that some people are born more creatively-endowed than others add more fuel to the ‘nature versus nurture’ debate. But neuroscience does not negate the role of nurturing in developing creativity in individuals. On the contrary, it is highly worthwhile trying to understand what the research says about creativity. I present a contextual organiser in this book to help you understand that you can easily learn to become ultra-creative. You will find all the research you need to help you to power your ideation processes and finesse the way you critique and implement your results in order to improve the existing.
88 pages, Kindle Edition
Published June 2, 2017
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