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The Design Journey of Prof. Sudhakar Nadkarni

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This book is a long conversation with Prof. Nadkarni about the birth and evolution of design education in India and where his personal journey falls along the continuum. It is peppered with his humour and anecdotes. This book is not an academic or a historical discourse on design education in India. However, it does question whether design education today largely caters to create labour for the western imagination-shaped by the global economic forces; a luxury for the elite few within our country or is it democratic in its nature and cultural identity as was initially imagined. Is design education solving the wicked problems of 1.3 billion Indians?

96 pages, Paperback

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Profile Image for Gaurav Sharma.
5 reviews
April 19, 2024
It’s an amazing interview of Prof. Sudhakar Nadkarni by Mandar Rane.

Prof. Sudhakar has initiated 3 major institutions in India.


🏛 The famous Industrial Design Centre (IDC) at IIT Bombay in 1969.
🏛 The Department of Design at IIT Guwahati in 1997.
🏛 An MBA in Business Design at Welingkar Institute Mumbai in 2003.


What else can someone do in a lifetime?

I have had this book since 2017 but couldn’t get a chance to read it.

But finally I got the time.

And I surely enjoyed that time reading this amazing book.

It’s a meticulously designed book.

The pages’ quality, the layout, photos, even the fonts shows a top-notch craftsmanship at its best.

It also reminded another phenomenal book The Elements of Typographic Style by none other than the master himself Robert Bringhurst.

On top of that I always read things about western designers but didn't know anything about my own.

So it was a rare find.

Also I always feel proud and connected whenever I see an Indian doing great whether it’s

🇮🇳 Devdutt Pattanaik on TED
🇮🇳 Naval Ravikant on Joe Rogan Experience or even
🇮🇳 Russell Peters on Netflix

My nationalism starts kicking.

I was also amazed by the effort people have put into making this book possible.

Because these types of books don't usually find a lot of readers.

So it would surely be an effort to show their homage to the Professor.

The only thing which I missed was not getting something concrete.

When you read such legends you always crave for more.

So I was hoping to get some kind of frameworks, strategies, or systems like

💡 Design Thinking
💡 Double Diamond Model
💡 Google Design Sprints

to further improve myself.

But other than that I thoroughly enjoyed the book.

And at the end of the day I can only say some books are to be tasted, others to be swallowed, and some few to be chewed and digested.

This surely falls in the last one.
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