Get That Feeling

by Ian Fuhr

This is the real story behind a people's brand - born on a dream and built on a "feeling". Ian Fuhr's fascinating story of serial entrepreneurship is not only about a modest man making it big; it offers valuable insights into a business triumph that has its roots in understanding cultural differences and niche markets. When Ian started out as a businessman nearly 40 years ago, the secret of his success was already cemented in two traits - humility and a desire to break the rules. A spirit of fearlessness, fun, honesty and respect has underscored his every venture, which spans the music industry, discount department stores, a labour relations consultancy and, eventually, South Africa's biggest beauty chain, Sorbet. In this book he shares the principles that have guided him over the years and takes the reader through the arduous but fulfilling process of building a pioneering brand. By emphasising customer service and putting people before profit, his vision holds valuable lessons for entrepreneurs who are keen to make a sustainable contribution to South Africa's economy.

270 pages, Kindle Edition

First published September 30, 2014

Reviews

[Blessing · Rating 5 out of 5]

Wow! Ian's entrepreneurial journey- the lessons, mistakes, wins, losses, successes, gutsiness and decision-making pressed with entrepreneurial acumen give such a vivid insight of the business world and life in general! Ian is an entrepreneurial giant, the South African version of Richard Branson. He begins by fully explaining the apartheid system, how it meant to and has had a negative impact on the current South Africa, he further delves into the intricacies of how he shifted his entrepreneurial approach to counter this negativity through intensional study and understanding of all the diverse divides! This part of the book is astounding! This is one for keeps!