Do you want to discover how social technologies transform individuals and organisations? Are you looking for hands-on tips on how to implement this technology? Are you ready to steal ideas from the very people who succeeded? Then this book is exactly what you need.
In this book, you will find: • 15 authors from across the globe share their experiences, successes and failures. • From the more philosophical matters, and tool-related questions, right across to concrete cases and “how to” tips: this book is a one-stop shop. • It’s a handbook: pick a chapter at random and enjoy.
This book showcases a deep understanding of the essential connection between technology and cultural change, and how this is the ‘fuel’ of the most innovative organisations out there.
EXCERPT
Traditional hierarchy works perfectly in a stable world defi ned by predictability, repetitive tasks and standardisation. In times of constant change, speed and instability hierarchy turns out to be an inadequate, perverted and perverting system. Managers behave like heroes who know it all and treat their staff as children. Digital is the opposite of all this; digital is the Renaissance of work. Focus and power are given to the individual – employees and customers. Digital transformation kicks out the feudal system that dehumanises work. Technology in general and social technologies in particular allow employees to raise their voice and connect with people across hierarchical and geographical boundaries. This is quite revolutionary because individuals start to think for themselves and work becomes more purposeful.
REVIEWS
This book is at the very intersection between technology and human beings. Thanks to technology, we are all interconnected, we grow as professionals, and we can transform our organisations. Read how technology drives business success and, ultimately, transforms the society we live in. - Saskia Van Uffelen, CEO of Ericsson BeLux and Digital Champion Belgium
ABOUT THE AUTHOR
Isabel De Clercq is passionate about the vibrant interaction between people, brands, social technologies and organisational change. She enjoys delivering a positive message about technologies in general, and about social initiatives in particular. Isabel supports organisational transformation through social initiatives (keynote speeches, awareness sessions and workshops). She is a crusader against Digital Detox and an evangeliser of Working Out Loud. Isabel works as Sparkle Architect and Trend Catcher at Wolters Kluwer Belgium.
Good book about social media in companies and there added value and huge potential. Wirearchy and Working out Loud are two things very dear to me, so it's great to have read about this.
2+1 stars. 2 stars, because I didn't learn that much new (but I did catch a few good quotes). 3 stars, because this book is specifically aimed at either newcomers to the field or people who seek practical advice - and I am not part of that audience, so who am I to complain? This is the also the reason why I've only skimmed through the cases presented at the end. Note: I feel a future version of the book might benefit from a rewrite of the cases in a the more casual style applied in the preceding chapters.
Nette Sammlung von Gastbeiträgen, die aus der Praxis des spannenden Themas #SocialCollaboration berichten. Ein Buch, das zum Einstieg in das Thema helfen kann.
Very motivating book about how to establish new ways of communication in your business. It is very lightweight to read and I especially like the use cases. I already used the rules of how to micropost in our company and some colleagues now feel more self-assured when posting in our intranet.
One downside is definitively the selection of proposed tools: I don't think that WhatsApp is a good messenger for companies. But suits well as an example.