This is the 2nd edition of Hacking The Core, designed exclusively for Kindle.
HTC explains how to tap into the creativity and innovation that we all have hidden inside of us and how to apply it to launching and growing a startup business. It looks at all areas of a business launch to uncover areas of innovation, differentiation, design thinking.
Hacking The Core is based on principles of common sense, honesty and humility in success. It will show you how to lead instead of follow trends, how to create true disruption in and market segment.
There are several personal anecdotes from the author and explanations of his own motivations and mentors in his long startup business path.
In the sea of startup books that dwell on lean strategies and do it yourself blueprints, here comes a refreshing view from a true Silicon Valley insider as well as outsider- Tom Nora. Tom offers his own rich autobiography to combine multiple disciplines like mechanical engineering, art, design, software development, creativity and curiosity as main ingredients for a successful startup and continuous innovation engine. Knowing Silicon Valley phenomenon, its beginnings and heydays, writer breaks down its societal value and calls on other regions not to mimic but promote their own uniqueness. Book is peppered with Tom's own slice of Americana photography as well as interesting encounters with Steve Jobs, Steve Wozniak, Jack Dorsey that are not necessarily centered just around engineering, but mutual love of design, automobiles and art. Author often juxtapositions successful and innovative organizations (Google, Facebook) vs stale and rigid (Yahoo, HP) through their own business positives and negatives. At the same time Tom offers a path for individuals to introspect their own knack for entrepreneurialism. Are you an entrepreneur or wantrepreneur? Cantrepreneur or freelancer? There is a good chance you will find out after reading this book.