CRM For Dummies

by Lars Helgeson

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.

Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.

Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

Genres: Business

338 pages, Kindle Edition

Published June 16, 2017

About the author

Lars is the founder of GreenRope, a CRM and marketing automation software company. After co-founding his first company, CoolerEmail, in 2000, he next venture sought to simplify how businesses and non-profits use software to manage sales, marketing, and operations.

GreenRope is a revolutionary approach to Complete CRM, where all the software a company needs is combined into a single platform. The philosophy of Complete CRM when integrated with GreenRope saves businesses over 90% total cost of ownership and opens doors to insights never imagined before.

Lars currently manages GreenRope and CompleteCRM.com, and speaks at conferences worldwide about how modern thinking and CRM technology can revolutionize the way you operate your business.

Reviews

[Bjorn · Rating 5 out of 5]

A solid , easy to understand overview of the "Complete CRM" idea. I found this to make a lot of sense in terms of how all data and interactions can work together to give you a full understanding of your prospects journey. From this foundation one can make educated and targeted decisions at the right time with maximum affect. CRM is not just for salesmen, it is a very useful for every aspect of one's business. If you are going down the path of a researching or creating a comprehensive CRM, this book will point you in the proper direction.

[Beatrice · Rating 1 out of 5]

Outdated, naturally as technology improves over time. Still I thought this may be helpful in revamping my business model and discovering areas where I could improve. But, I can’t get past feeling this book is a marketing ploy to guide business to the author’s company. I have found other CRM manuals to be more helpful and will be implementing the things I learned from them. The information here is presented as if it is transformative and hard to grasp. It isn’t, the guide does not do much except give a customer service lesson (which is drawn out and unremarkable) and guide users to the products mentioned.

[Chris Ramirez · Rating 5 out of 5]

As a new business owner, I have been looking for ways to continue to educate myself and to help my business grow. Customer Relations Management (CRM) is an essential key to maintaining this goal, and this book has helped to put that into perspective. A lot of great information that I can put into practice, and it really drives home how important CRM is for any business. I definitely would recommend this book for any business owner.

[Yalçın · Rating 4 out of 5]

I think it is a really informative book, but CRM has new features with the newly developing technology. For example, customized email marketing, marketing automation, etc. I think Prosoftly is using the technology efficiently and effectively to improve its software. https://www.prosoftly.com/

[Peter Maurik · Rating 3 out of 5]

Good book to start understanding CRM

[Nis CRM · Rating 4 out of 5]

Nicely written & seriously has more variable about CRM software India