How to Write Letters That Sell: Winning Techniques for Achieving Sales Through Direct Mail

by Christian H. Godefroy, Dominique Glocheux

The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product. Christian H. Godefroy runs two direct-mail publishing companies. His other books include "The Complete Time Management System", "The Power Talk System" and "Super Health".

256 pages, Hardcover

Published January 1, 1994

Reviews

[Joe Emery · Rating 3 out of 5]

Old-fashioned now as it focuses on mailing. But some gems in there.