Powering Content: Building a Nonstop Content Marketing Machine

by Laura Busche

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.

Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives

Content understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and toneContent craft an engaging experience with content formats and copywriting formulas and templatesContent organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Genres: Business, Nonfiction

308 pages, Kindle Edition

Published June 12, 2017

About the author

Laura Busche is the author of Lean Branding and Powering Content. Busche is an experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. Laura has implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ startups and regularly shares branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Reviews

[Ed Orozco · Rating 5 out of 5]

Excellent handbook that guides you through the process of becoming —or getting better at being — a content manager. Lots of resources and actionable ideas. If you’re getting started at content marketing, do yourself a favor and give it a read.

[Sophia · Rating 3 out of 5]

This is a very tactical book that focuses on the how basics and not enough of the why. It was very handy to have on hand though while I interviewed and completed writing assessments for B2B content marketing roles at different tech companies.

[Arunita Dutta · Rating 4 out of 5]

Pretty detailed and loads of pointers for anyone looking a handy book on content marketing.