CU 2.0: A Guide for Credit Unions Competing in the Digital Age

by Kirk Drake

In recent decades, credit unions have seen unprecedented threats, due in large part to an eighty-year-old business model and an inability to adapt quickly to a digital economy. But Kirk Drake has devised a powerful plan to revitalize these noble institutions, making them more competitive, more creative, more connected with their membership, and more in tune with the times. A serial entrepreneur focused on credit-union technology, Drake has written a must-read manual for every CU board member, CEO, and management team in America. The first and only book of its kind, CU 2.0 offers essential strategies for leveraging the latest technologies to facilitate organizational growth and foster more even competition with the banking industry. With the tools provided here, the CU of tomorrow will be better equipped to empower its employees, while giving its members the superior financial service they want and need. It’s time to be innovative and bold, to challenge long-standing inefficiencies and move away from the “old school” methods of doing business. CU 2.0 provides the skills, the savvy, and the fresh ideas necessary to finally transport the credit union out of the twentieth century and into the twenty-first.

Genres: Business

252 pages, Kindle Edition

Published June 20, 2017

Reviews

[Tim · Rating 4 out of 5]

Honestly a solid book.most management books talk a lot about theory and abstract ideas. While I do not agree with everything the author says, he does give an honest and reasonable way forward. The roadmap provided for cu's is solid and applicable to all sizes.

Tim