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The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology

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100% scientific and proven ways to make friends quickly, turn enemies into friends, gain trust, and be flat-out likable. Some of the most interesting, shocking, and counterintuitive scientific conclusions to simply make people want to be around you. In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself seem likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others. Learn what common sense and intuition doesn't teach you. Analysis and insight from the best in the business. From Freud, to Cialdini, to Pavlov, to Schachter, to Goleman, these studies are insightful, analytical, sometimes surprising, but most importantly effective and actionable. Pair that with the insight and human intelligence factor of bestselling author and social skills coach Patrick King, and you have a guide that can be read equally for education as for helpful, real advice. Small and subtle actions, big results. - Chapter 1. How to Improve People’s Moods. - Chapter 2. How to Turn Enemies into Friends. - Chapter 6. How to Gain Trust and Credibility. - Chapter 7. How to Work Well With Others. Understand what makes people tick. - Chapter 8. How to be More Endearing. - Chapter 10. How to Lead Anyone. - Chapter 11. How to Avoid Being Judged. - Chapter 13. How to be Funny and Charismatic. Being likable unlocks the doors to everything you want in life. A better career? You better believe that the people with the most promotions and highest salaries aren't just the most qualified. Better love life? Being likable keeps you a potential date to anyone you want. Better relationships and friendships? Not only that, but you open the door to people wanting to be friends with you. Likability is the hidden force that makes people appear to be lucky in life and receive more opportunities than they know what to do with. Change how people feel your presence. Pick up your copy today by clicking the BUY NOW button at the top of this page.

128 pages, Kindle Edition

Published July 1, 2017

1093 people are currently reading
1705 people want to read

About the author

Patrick King

189 books321 followers
Patrick King is a Social Interaction Specialist, in other words, a dating, online dating, image, and communication and social skills coach based in San Francisco, California, and has been featured on numerous national publications such as Inc.com. He’s also a #1 Amazon best-selling dating and relationships author with the most popular online dating book on the market, and writes frequently on dating, love, sex, and relationships.

He focuses on using his emotional intelligence and understanding of human interaction to break down emotional barriers, instill confidence, and equip people with the tools they need for success. No pickup artistry and no gimmicks, simply a thorough mastery of human psychology delivered with a dose of real talk, perfected and honed through three years of law school.

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5 stars
174 (22%)
4 stars
247 (31%)
3 stars
221 (28%)
2 stars
99 (12%)
1 star
39 (5%)
Displaying 1 - 30 of 88 reviews
Profile Image for Mohamed Eldesoky.
44 reviews2 followers
August 22, 2022
يعتبر دراسة مهمة في تكوين علاقات اجتماعية و اكتساب صداقات و ازاي تأثر في الناس و جذب انتباه الآخرين بأسلوب شيق و بسيط و ملخص
_يسهل تحويل الأعداء الي أصدقاء عن طريق فعل واحد بسيط هو أن تطلب منه معروفا
_أساليب التفاوض ( الباب في الوجة / القدم في الباب)
_ ينبغي أن تتجنب المنافسة مع النساء و كن مدركا ان المنافسة تدفع الرجال لتحقيق ذواتهم و تمنحهم الرضا عن انفسهم
Profile Image for David Skinner.
165 reviews44 followers
March 25, 2018
Not bad. I got it because it was cheap. He basically quotes a bunch of other authors. He has few original ideas. I say that he had original ideas, but only because I am giving him the benefit of the doubt. I don't remember any of them. He makes good points, but does not bring anything really new to the table.
Profile Image for Daniel Gaddy.
270 reviews1 follower
March 1, 2018
Good stuff in here. But King spent too much time providing examples to concepts that were easy enough to comprehend. Definitely worth the time and money, but as short as it is, I think it could have been even shorter.
Profile Image for Kari Olfert.
408 reviews6 followers
February 6, 2023
Gave me the vibes of Dale Carnegie's How to win friends and influence people or Robert Green's, The Laws of Human Nature. So if you haven't read those then definitely just read this lol

The nugget out of this book, for me, was the leadership/coaching styles

1. Visionary: come with me to a better world
2. Coaching: try this you might learn from it
3. Affiliate: only if everyone feels good about it
4. Democratic: what does everyone think?
5. Pace-setting: do more faster
6. Commanding: do what I say
9 reviews
January 7, 2018
Great Read - Eye opening

Speaking as a non-people person who is working on changing that aspect of my character this book was helpful in providing implementable tactics and ideas to help me in my personal transition. The funny thing is that I recognize the blatant over use of some of these tactics by a co-worker of mine. I actually have a better perspective on making the needed changes but also on not wanting to change or be accepted so bad that I run these tactics in the ground. I think this is a good starting point for anyone trying to make some personal changes as to how they deal with people.
4 reviews
September 8, 2017
Easy read and very informative, i will definitely will use what a i learned with thus book!

Great book, definitely recommend! Very easy to read, and simple to understand the concepts for a every day use, for social and close interactions!
Profile Image for Annie.
1,028 reviews855 followers
February 8, 2018
I would give this book 3.5 stars. The tips are likely obvious to many people just through everyday interactions, like find something positive about the person and compliment him, act like a friend (not guarded like a stranger) and the person will start to see you as a friend, and find things in common with the person. There are few tips that might not be commonly known, such as ask the person who dislikes you for a favor ("Can you help me with writing the report?"). This is a subtle compliment hidden in the request, so the person might be willing to help you. Doing the favor but disliking you at the same time creates a cognitive dissonance - inconsistency of helping someone she dislikes. Therefore, she might change how she feels about you to eliminate that inconsistency. If you don't even do the few obvious tips mentioned above, the book is useful. There are 14 short chapters. To develop the habits to increase your likability, practice the tips in each chapter for the week before moving on.
Profile Image for Christopher Carver.
35 reviews
September 5, 2020
Extremely basic and much of the advice was terrible. Here's one example:

"So to appear more charismatic, it’s clearly better to speak first and loudly, even if you have nothing to say and even if you are speaking gibberish. Slow and silent, while it may not be seen as negative, clearly won’t have the overwhelming positive effect that acting quickly will have."

Apparently, if you want to be charismatic, it doesn't matter what you say as long as you say it quickly.

This book was a waste of time and money.
30 reviews1 follower
January 8, 2018
Just what the world needs: how to make more phony people

I’d give this no stars if possible. Quick summary is “fake it till you make it.” Fool people into believing you’re their friend and that you care about them in order to get into their circle. Yes, it works. The world is full of people who do that. Personally I’d rather make a real connection with just one person than phony my way through any situation.
Totally not for me.
Profile Image for Kevin.
5 reviews
January 25, 2018
The author either cannot or will not differentiate between being likable, and manipulating people.

That he can’t see it is alarming. That 90% of the reviews can’t see it is a further indication as to the great Republic crumbling at its foundations.

“I can fake anything except sincerity,” goes the old quote.

Yes he does. Got through chapter 1.

Pure sociopath, and a best selling author! Sound familiar * cough cough orange clown. *
Profile Image for MD.
817 reviews10 followers
February 1, 2018
Unlike How to Win Friends that tells you that people like compliments but Carnegie is quick to point out only make a sincere compliment, this book tells you to pretend to be clumsy and gossip can be great for bonding. But in the conclusion this author tells you not to pretend to be clumsy, that’s not the way to use the knowledge given in the book. WTF?
Profile Image for Ana.
79 reviews2 followers
November 7, 2017
It was good, but it did not tell me anything I didn't know before.
Profile Image for Ka.
231 reviews10 followers
February 24, 2025
I listened to the audiobook version of this; there was a person credited for reading it so I assume it wasn't a robot, but it really sounded like one. This surprised me a little since I think it's well-known that people don't really find voices like that to be "likable" and you'd think someone with a pleasant, personable voice would have read this book, but whatever. At least the book is short and to the point.

I saw someone in another review criticize the author for simply gathering the advice of others and not having many original ideas in this book, but to me, that seems like a silly criticism, given that the subtitle of the book basically says outright that the content of this book is an overview of scientific studies about "likability". The whole point of the book is that the author gathered existing research together. He has his own ideas in his other books (I assume, I haven't read them). He does include commentary on the results of each study and how a person might try to apply the information to their own social interactions, which I think is really exactly what I expected of the book.

So 4 stars for being EXACTLY WHAT I EXPECTED (and exactly what it says in the title).

In terms of the content itself: I myself didn't learn a ton but I didn't really expect to, since this is not the first time I've looked into this topic. I just think it's interesting, because when I was young, I didn't have great social skills and I assumed that social skills were a thing you either had "naturally" or did not have. When I was in my early 20s, I got advice from a good friend which forced me to realize that in fact, social skills can be learned (and improved with practice) like any other skill, and while we each have different starting points and learning capabilities, anyone can improve their existing skill, and there's no excuse for not improving other than a lack of will.

After that, I actually made an effort. I learned a lot of the things in this book subconsciously, after various difficult times in my life forced me to actually need and rely upon social skills (not to make friends, but to interact positively with people who could help me, as well as coworkers, etc). I enjoyed hearing these concepts laid out clearly in words even though I wasn't surprised by them.

Reading a book might feel like a very cold and calculating method of learning social skills to some people, but if I had read it as a teenager or in my early 20s, when I still thought of socializing with "normal" people as a kind of boring and impenetrable enigma, I think it might have been very illuminating in some ways. Many people are awkward with others, so they avoid social interaction whenever possible (which is often easy in our technologically connected world). Without practice, it's difficult to learn these concepts on your own, certainly not at the age where it would be most useful (when you're young). I think the kind of person that this information would be most useful to is also the sort of person who'd be interested in reading a book like this.
Profile Image for Omar.
65 reviews2 followers
September 8, 2022
الدراسات التي يحتوي عليها الكتاب قد لا تبهرك او لا تشكل معرفه جديده هو ان تعرف ما تعرفه انه يشبه مراجعه لما نقوم به في الواقع او نعجز علي ان نقوم به

الكتاب ليس منهج لتصبح ذو خبره بل هو كتاب جيد يمكنك ان تقرأه بين كتابين دسمين ليصبح مثل وجبه خفيفه سهلة الادراك

في الفصول الاولي يتحدث باترك عن التشابه وفن خلق التشابه لتكوين الصداقات فالناس يحبون من يشبههم ففي التشابه والتواجد خلق صداقه قوي بجانب اخبار الاخرين عنك بدل من خلق قصص وهميه قد تضر منك في عقولهم

وايضا في جنبات الكتاب تجد اساليب الاداره طاغيه وتلك الجنبات التي تضرب معني الكتاب ضرب مغاير حيث تحدث عن الاداره وانواع المديرين صاحب الرؤيا والاب والمتحكم في سرعة العمل وغيره كما تحدث عن خلق الصداقه معي العدو في العمل عن طريق المعروف فتطلب منه معروف يقوم به في وقت ٣ دقائق

الكاريزما وقوة الحضور ليس لها علاقه بقوه ودقة الكلمات بل بمن يتكلم اسرع ويجيب اسرع فأن الحضور بالفطنه وليسه بالدقه ولكن تختلف الموازين حين تدخل في جماعه فالجماعه دائما تصل الي نقطه نحن وهم وهو يعتبر العامل الاساسي في خلق الجماعات العنصريه والريداكيليه

اما فخاتمه الكتاب كانت دسمه لقد اعترف باتريك بالفعل بأن الكتاب ليس كبير او ذا معني وقد وضع دراستين من دورها ان تثير انتباه القارئ واولها هي كلما اسرعت كان افضل
والانتهاكات الاخلاقيه غير المؤذيه
وقد تحدثت عنهم

اما عن فن الثرثره فقد تحدث فيه واعتبره جزء من حياه الانسان فالشامبانزي لديه حضور اجتماعي والانسان لديه الثرثره واعطي نصيحه واحده هي هندما تشارك في الثرثره فبادر بالاشياء الايجابيه في الشخص لان الاشخاص
سيربطون بين ما انت عليه وبين ما تصف به غيرك

الكتاب ليس سئ ولا جيد هو كتاب عادي يمكن ان يكون رفيقك في السفر ليشجعك علي فتح حوار معي من يجلس بجانبك فقرأه
Profile Image for Moh.
35 reviews5 followers
June 2, 2018
Very entertaining and informative book about the psychology of likeability

This book was a really fun read!

I picked this book because the title was catchy, but I didn’t have a real purpose for reading it beyond intrigue and curiosity. The author did a great job delivering valuable knowledge about likeability works.

The book touches on how we people perceive each other and how you can control people’s perceptions of you. Some great ideas in the book are: asking people to do you favors maks them perceiv you as a friend, balancing positive and negative feedback helps creating positive work environments, coming across as humble and equal to your friends causes them to trust you more, showing confidence and credibility tends to attract people around you, and many more tips.

All said, I do worry about the problem of genuine vs artificial behavior. I do believe that people can easiy spot artificial behavior, even if it’s positive, and end up disliking the person. I also would have liked the author to discuss when likeability is the wrong thing to aim for, but I understand that it’s out of scope of this book.
508 reviews3 followers
October 8, 2020
Concise book about strategies to increase personal interaction, relationships, and reception of ideas. Each chapter discusses a study or applicable theory from which a lesson emerges. It's a mostly suggesting that we make it others feel good about themselves and comfortable with you. Display that you care.
Benjamin Franklin- kill frenemies with kindness and ask for their expertise.
Pygmalion- act like a friend or act the part and you'll become that person.
Propinquity- being around people more makes you more comfortable.
Know your style of leadership.
Prevent judgement by letting people know details about you so they feel they know you and won't draw stereotypical conclusions. Share different sides of your personality and change their view about you.
Confident, quick and funny answers make you likeable. Monologues or indecisive answers weigh on people.
The chapter on chi-chat is about gossiping effectively so that the traits you describe in others are ascribed to you.
Good ideas but it seems like a shallow guide to social manipulation. Maybe it works for shallow interactions but I have read better books on true likeability such as Likeability Factor by Tim Sanders.
11 reviews
September 25, 2017
There were some interesting things, but also things that I think are wrong. Many of the suggestions/comments are overly simplistic. I've been working on a project about how/why people do and don't connect. I don't remember anything remarkable in this book or that I hadn't heard before, and a few things I just disagreed with. e.g One chapter suggests sharing and being vulnerable - which is true, to an extent. But there is also oversharing, as Brene Brown discusses. Another example - acting like a close friend can make you more likeable. I think that can work, and can backfire. There were some interesting points too - If you assume the best, you will start treating them in a way that makes you like them more, and they will like you more.
Overall, I wouldn't recommend the book.
Profile Image for Luiz Fabricio Calland Cerqueira.
427 reviews5 followers
September 29, 2017
Better than I expected

See; first of all, this book lost a whole star because I had the whispersinc to voice version. The narrator was heinous. I finished the book and I'm not sure if it was a robot or a human. It sounded wrong, like sintetized voice failing spectacularly in imprint emotions in sentences. Sounded like an agonizing dying metal bird.

On the other hand, the content is better than I expected. Quite robust in scientific references and straight to the point. Felt a couple chapters were a bit silly; should be better explored or edited out (eg; leadership chapter). But overall, it was nice and informative.
Profile Image for Kristin.
294 reviews
December 22, 2017
For me, The Science of Likeability is a 3 star book. It's interesting and it has helpful tips; however, some of it's content is either painfully obvious or seems a little over the top.

Regardless, I gained some valuable insight and really think that certain chapters were more helpful than others - and worth revisiting when I have questions - while others didn't seem to be very helpful.

I liked having a book that I could pick up and read and then drop for a few days without feeling like I was missing out or forgot major plot points. The Science of Likeability is a great leisurely book to read.
27 reviews8 followers
February 5, 2018
Easy to read

This book had a lot of mostly common sense ideas a person can practice to become more likeable. Each chapter explains a summary of the experiments or theories behind why these tactics work. These would be easy to adopt the ones you aren't already using into everyday life. Some I would not use, like finding out what a person likes and pretending to like it. But even then the author explains why such tactics work. There are sections on group interaction and leadership as well. One other criticism I had was there could be more details. Each chapter is written so it really is a summary with basic details given.
4 reviews
April 13, 2018
A good interesting read.

I started reading this book out of curiosity as tend to be attrcted to psychology research books which this one has.

Apart from that the book is well structured so it is eady to follow. The fact that comes with research that backs up the information is even better.

I have started using one method already about acting like a friend to people I wanted to get closser together yet jist met and it definitely has been working for me.

Overall it is a good read and I thoroughly enjoyed it.
Profile Image for Kyle Robins.
34 reviews2 followers
November 10, 2017
This book is a quick read about the various wars in which we can consciously take advantage of natural human physiology to form better relationships and creat greater influence in our lives.

My favorite takeaway from this book is the tendency of our thoughts about others to be true. If we take the time to actively decide to look at people in a positive light, I️t may very well be the case that they “magically” begin to act in alignment with our thoughts.
60 reviews2 followers
January 26, 2018
This is a great read. Very positive and easy to read. It never feels preachy or feel talked down to

I would definitely (and already have) recommended this book to my "inner ring" of friends :) youll get the reference if you choose to read! You really should by the way. Full of positive and easy ways to incorporate quick little tips in socializing, you'll be turning the pages with eager and ease.
4 reviews
June 4, 2018
Tips for traveling through life's ineractions.

Enjoyable read. If you're not very socially adept, this will definitely give you key cues by which to operate. If you have always been socially adept, there are some GREAT reminders in here. The book is laid out well, provides concrete examples and scenarios. A major benefit is it follows a progression from low-level interaction to more difficult circumstances.
Profile Image for AA.
479 reviews24 followers
March 27, 2023
بالبداية اعتقدت المشكلة مني أنا ولا ناسبني كلامه، لكن الكتاب لا أراه مناسب لمجتمعي أبدًا والعديد من النصائح لا تصلح مطلقًا ونتائجها عكسية.

مثل اعطاء معلومات كثيرة بأول جلسة مع شخص غريب وتكون عشوائية وسخيفة مثل لوني المفضل ؟
أو طلب معروف من الغرباء وبتكون مرغوب منهم؟؟

الفصل الأخير تكلم بتفصيل عن أهمية النميمة (يقصد بها الغيبة لكن الترجمة خاطئة) وأنها تنشئ العلاقات حتى لو كان الحديث عن الغير سيء.

غالب النصائح تعاكس أساسيات عندي فلا أراها مفيدة.
Profile Image for DrAbdullah Almusallam.
9 reviews5 followers
Read
September 26, 2023
الكتاب جيد فيه أفكار جديدة استفدت منها.
توجد ملاحظة مهمة بخصوص الفصل الأخير. لا أعلم هل تم ترجمة النميمة بطريقة صحيحة أم يقصد الكاتب معنى آخر.
النميمة تعني محاولة إفساد ذات البين كأن يقال لشخص ما : (فلان تكلم فيك بكذا وكذا) ، مكدِّراً صفو العلاقات بين المؤمنين أو معمِّقاً درجة الكدر بينهم. وهي تعد من الكبائر وقد ورد عن رسول الله (ص) قوله: «ألا أنبئكم بشراركم؟ قالوا : بلى يا رسول الله ، قال: المشاؤون بالنميمة ، المفرقون بين الأحبة
93 reviews
August 26, 2025
EVERY PAINFULLY SHY OR INTROVERTED PERSON WHO WISHES TO BECOME MORE SOCIALLY ADEPT SHOULD READ THIS BOOK.

I’m blessed with a positive attitude toward people and enjoy them. This book confirms quite a few things I’ve pondered. I know many shy, introverted people who are socially frustrated. I think this book could support some of them in their drive toward gaining confidence in their social skills.



Profile Image for Michael Janov.
7 reviews
August 20, 2017
Nice Refresher, Some Aha Moments

Nothing blew my mind, but there were several "aha..." moments that I could relate to actions and habits of my more sociable friends, peers, and role models. If nothing else, it's a great little book to refresh on some topics and keep them at the forefront during my day to day. The very short and focused chapters make that easier to accomplish.
35 reviews
October 19, 2017
Overall a good read. Some items are treated as more of an overview and I feel could have been fleashed out more with examples. But fortunately the majority of the book does a good job addressing concepts and behaviors. Nothing earth shattering but good to keep these principles in your thoughts and start to make them into habits. Especially for us introverts.
14 reviews1 follower
February 10, 2018
Practical information

I enjoyed reading the book. From the social setting to the professional, it definitely has practical tactics to succeed. Like he says in the boom, some information sounds obvious, but when it’s broken down scientifically it makes more sense. For me personally, that will make it more useable.
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