A contemporary and comprehensive approach to campaigns and elections.
The leading book in the market—now updated through the 2014 elections—Campaigns & Elections provides a balanced and accessible approach to campaign and election coverage. Based on courses taught by the book’s respected author team, the Second Edition brings an authoritative perspective and a clear, consistent framework to reveal the strategies and choices that face candidates and other participants in the American political system.
This was a highly informative book but it focused on candidate campaigns. Which is fine, but it did fill in some interesting pieces on voter behavior, some data that I now know we need, and a bit about ballot initiatives.
Fun I'm the first review here (woo) and while the cover sucks this is a really in-depth yet digestible outlining of US campaigns and elections and it covers everything from the rules of the game to the fundamentals to the power of the media. Read for POL 3325 US Campaigns and Elections
Professor Sides assigned this text for our C&E course. It was not as dry and dull as I anticipated, but it's not something I would have read willingly.