Start with Why: How Great Leaders Inspire Everyone to Take Action This is a non-fiction leadership book written by motivational speaker Simon Sinek. The book shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with Why.
This summary will teach you the following: • That you should inspire your costumers, not manipulate them. • What you need to do to build employees’ and customers’ loyalty. • That you should hire people who share your vision.
Who should read this summary? • Executives. • Managers. • Leaders.
Advantages of reading this summary: • This summary is just 600 words long. • You can read it in less than four minutes. • You can understand the core ideas without the unnecessary wordiness.
There was nothing new here. Not only that the word customer was misspelled as costumer in this ebook. I would not buy the full book based on the summary.