Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation

by Jenny LaPerriere, Trish Tilly

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

Genres: Nonfiction, Librarianship, Professional Development, Library Science, Reference

164 pages, Paperback

First published June 1, 2008

Reviews

[Sheri · Rating 2 out of 5]

A lot of this I already know from my bookselling years. I want a "how to" book that shows me how to construct things, create cool effects, and offers lots of (color) pictures of inventive, original and eye-catching book displays. This book, sadly, is not that book. It *is*, however, a library-centered guide to merchandising principles with some display ideas.

[Liz De Coster · Rating 3 out of 5]

Lots of straightforward suggestions and advice. While I appreciated that the authors provided lots of photographic examples, I did wish the pictures were better. They were so dark, it was hard to make out important features such as display titles.

[Angela · Rating 4 out of 5]

Great information about library displays. The pictures are difficult to see in black and white. I am going to check out the author's blog to see if I can view the photos in color.

[Tracy Miller · Rating 3 out of 5]

Real page turner. But I'm kind of obsessed with book displays at the moment, so relevant for me.

[Diana · Rating 3 out of 5]

Geared more towards public libraries. Quite a few useful ideas - I especially like their CPS system, which merchandises within shelving units. Some good display ideas, although a lot of them were a bit cheesy and geared towards adults. Still, I think I'll be able to adapt a lot of this into the media center.

[Tara · Rating 5 out of 5]

Jenny and Trish have put together a no-nonsense, straight forward "here's how you you do it" for dynamic displays! I can tell you from personal experience that these techniques will wow your customers, increase your circulation and improve the usability of your library.

[Ellee · Rating 3 out of 5]

Good for new display ideas.

[Michelle · Rating 4 out of 5]

An older book, and mostly routine ideas... however, it's read-ability and just a few great ideas made it enjoyable.

[DG Kibria]

Jenny la

[Theresa · Rating 4 out of 5]

Good info for library.