Mastering Simple Facebook Ads For Authors: Find Readers and Build Your Mailing List

by Mark Dawson, Kerry Gardiner

A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal. In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

Genres: Nonfiction, Writing, Reference, Business

39 pages, Kindle Edition

Published July 2, 2017

About the author

Librarian Note: There is more than one author by this name in the Goodreads data base.

Reviews

[Nina Arce · Rating 3 out of 5]

Accurate and to the point—but not much new in case you've had any prior experience with Facebook ads. If you're reasonably comfortable with similar interfaces or are willing to simply click around and explore the site by yourself, you may not need this. But if you like to have techy things explained to you in a clear, step-by-step approach, this book will do that for you.

[Valerie Bowman · Rating 5 out of 5]

Great info

Quick easy read that helped me dive into FB ads again after a hiatus. Thank you, Mark Dawson. Much appreciated.

[Dianne Butts · Rating 5 out of 5]

This book gave me a lot of information to get started with Facebook ads. Not sure I'll advertise there, at least for a while, but all of it is helpful education. If you're learning about advertising your books like I am, this is very worth your time to read. Great info, especially for a free ebook.

[P.J. Blakey-Novis · Rating 5 out of 5]

Really useful info, looking forward to putting it into practice.

[Marina Pacheco · Rating 4 out of 5]

It does what it says on the tin - it's for beginners and it's a simple introduction. For more advanced FB advertising you'll probably have to take Mark Dawnson's course (Which is truly in-depth).

[Jeanette · Rating 5 out of 5]

My first foray into Facebook Ads totally bamboozled me - lured in by an offer of a $10 voucher and somehow spending more than I'd bargained for - for little or no results. Having watched Mark Dawson's video version of this book, I now have a greater understanding of how Facebook Ads work, where to go to set them up (The Ads Manager - the Power Editor has been merged into the Ads Manager), how to structure them and what I can hope to get as a result. I'm finding Dawson's full course of even more practical value. While a little dry at times, Dawson provides clear and methodical, step by step approach to using Facebook Ads to build a mailing list. Great for Indie authors who wish to find readers for their books.

[Eriche Sarvay · Rating 4 out of 5]

For absolute beginners

This book was simple but definitely an oversimplification if you’ve tried Facebook ads before and you’re looking for something to improve your skills. However I’ve heard amazing things about Mark Dawson’s course from people I trust so that’s probably a good way to go if you’re interested in learning more as an author. This book is take it or leave it if you aren’t an absolute beginner.

[Bradley Charbonneau · Rating 5 out of 5]

A good starter kit

Just the tips on trader magnets are worth the read.

It's a quick read with easy-to-follow steps that will help get you started building your mailing list.

[Christy Bower · Rating 3 out of 5]

I have zero experience with Facebook ads, so this was a good overview. I now feel like I could explore simple options in Facebook ads. But the author laid out a much more complex funnel of using Facebook ads to collect leads for your email list. This process involved several kinds of applications that had to work together to achieve the desired result. There were too many moving pieces to make the overall plan appealing to work through.

[Brianna Silva · Rating 3 out of 5]

The title of this book is misleading. This isn't about "mastering" Facebook ads; it's more of an intro to Facebook ads for the total noob.

But as it turns out, an intro is what I needed, as I am a total noob. The book is free, so I can't complain too much.

But if you're already basically familiar with how to use Facebook ads, you probably won't get anything out of this. It's really short and basic.

[T.A. · Rating 3 out of 5]

A simple step by step guide to setting up ads.

I can't comment on how good it is to set them up as it made me realise that I am not yet ready to set them up for my books (as I don't have a clear idea who my target audience would be) once I am ready I will come back to this book again.

Not sure it would be of much use if you have any previous experience in Facebook ads as it seems to cover the basics but good for a complete newbie.

[Laura Burton · Rating 3 out of 5]

A Decent Introduction to FB Ada

I can not say I learnt anything new and the book is extremely short. There are a number of times where the author offers a free course to sign up to, which ironically, is building HIS mailing list using the tactics he outlines for you to follow for yours. If you are a newbie to FB then it’s a good quick read to get you started.

[Prakash Sharma · Rating 5 out of 5]

A quick guide for online marketers.

Mark emphasised on mailing list building and provided valuable suggestions on Facebook aid creation and factors to consider while running a facebook aid campaign.

[KN Tristan · Rating 3 out of 5]

Useful if you have never looked at a Facebook ad before. I was hoping for more author-specific advice and maybe some details on how to create high-converting ads, but this appears to be a sales funnel into Dawson’s Ads for Authors course so I guess I can’t blame the guy for dangling the carrot.

[Cara · Rating 2 out of 5]

Very little substance here. It’s basically “to set up Facebook ads, click this. Then click this.” Except it’s all out of date with the Facebook interface.

Because of the outdated info, this “book” is really not even useful for beginners. Really made me doubt this guy’s credibility overall.

[Petrina Binney · Rating 3 out of 5]

A good little book, which explains not only how to set up an author page on Facebook, but also how to advertise through your Facebook page in order to attract readers to your mailing list.
If you don't have a mailing list yet, this guide will tell you to get one. More than once.

[H.S. Rivney · Rating 4 out of 5]

Straightforward

Short but deep enough instructions on using Facebook to build a mailing list. Lots of tidbits and pictures help to navigate the ad manager. Quite helpful. Still had a question or two unanswered but overall 90% of what todo is here. A video follows the text.

[Dian Burns · Rating 5 out of 5]

A little older but still good stuff. I imagine there is a lot more about creating more efficient ad's since this was originally published. Just to be clear, very little to do with writing (other than writing everyday) but explains well how the algorithms work.

[Preethi Venugopala · Rating 5 out of 5]

Good one!

[Adrian Predescu · Rating 5 out of 5]

Good book for beginners

It is a good book for an author if this is the absolute first time you will use Facebook ads.

[Cassandra Penn · Rating 5 out of 5]

Detailed, yet straight to the point

I love how this was detailed, yet straight to the point! I can't wait to make my ad and start applying it to my books!

[Lilla · Rating 3 out of 5]

Very good overview for absolute beginners, but nothing new here for me as I've taken FB ad courses before.

[Jack Murray · Rating 4 out of 5]

Comprehensive

Succinct but detailed. Well worth a read for those planning to dip their toes into FB ads. And it’s free!

[Lou Stock · Rating 5 out of 5]

A great tool if you're looking to improve your ads on Facebook.

[Marci Belle · Rating 4 out of 5]

These guys are too generous. Very helpful and informative. Cheers guys. Love the podcast too.

[Јордан Kocevski) · Rating 5 out of 5]

This is a very useful book, which is not as much focused on selling your books through as on FB as on creating a mailing list, which means it has good advices for the long run.

[Niall · Rating 4 out of 5]

A short, easy-to-use instruction manual for creating ads on Facebook. Best read while you have Facebook open!

[P.A. Mason · Rating 5 out of 5]

A field guide into the land mines of Facebook ads

Short and sweet with no filler along with directions to a complimentary video series. What’s not to love? Worth every cent.

[Max the_Bear · Rating 5 out of 5]

Very useful

I am a starting indie author, trying to learn marketing and ads all at once. This book contains very useful and summarized information. Good to start practicing.

[Lynn Jacque · Rating 4 out of 5]

Good overview

Good overview of Facebook ads process sufficient to get started and make a go of it. Recommended to all self publishers.